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Angela M. Smith 933 Canterbury Lane  Waukesha, WI 53188  (414) 254-6440  angelasmith619@hotmail.com  linkedin.com/in/AngelaMSmith

PROFESSIONAL PROFILE Results-oriented marketing, communications and public relations professional possessing inherent time management, organizational and leadership skills. Solves marketing and business strategies to drive revenue growth and generate positive company recognition. Thrives in a fast-paced, demanding setting. Displays effective communication and builds consensus at all levels (media, clients, peers, executives). Areas of focus include: •

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Campaign/Project Management Public/Media Relations Internal Communications Copywriting/copyediting

Marketing Communications Event Planning & Mgt. Promotions/Advertising Social Media

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Email Marketing Marketing Automation (Eloqua) Website Content Management Sales Enablement

EXPERIENCE & ACCOMPLISHMENTS MORGAN MYERS – Senior Associate Waukesha, WI (January 2014-Present) Strategic communications/public relations agency that builds, promotes and protects great brands that help feed the world. Key contributor to 3-person U.S. and global account team managing the agency’s largest client, Merck Animal Health, one of the world’s largest animal health pharmaceutical companies, with over $2M in annual marketing communications, crisis communications and public relations billings. •

Develop integrated communications strategies, public relations plans and budgets that support the clients marketing plans and help them achieve their business goals. Strategies address content development, public relations and creative imperatives.

Facilitate the development of strategic public relations projects, promoting product publicity initiatives to stimulate sales.

U.S. public relations lead for poultry species. Create, develop and produce industry-exclusive newsletters and magazines. Plan and develop day-to-day client communications. Manage creative service team to produce issues on time and within budget. Develop project estimates and monitor expenses to ensure costs do not exceed plan.

LAURA & KEVIN STIER FAMILY – Publicist (freelance)

SE Wisconsin (October 2013)

Secured press and social media coverage for West Allis, WI family, showcasing their story of rare identical triplets. Story generated over 147,000 likes on Facebook and over 3,000 positive comments. FOX6 Milwaukee http://bit.ly/16LSVtH

RUNZHEIMER INTERNATIONAL – Senior Marketing Lead Waterford, WI (May 2011-December 2013) Management consulting firm of employee mobility management software tools for companies with virtual/mobile workforces Team lead for 5-person department (1 direct report) to develop and project manage integrated marketing campaigns, public relations, communications (internal and external) and events. Build advocacy for marketing/PR programs, aligned to business goals, to drive growth.

Reinvigorate public relations and social media communications – manage end-to-end PR program including press releases, story pitches to key media outlets, social media, media relations and speaking opportunities to maintain and grow the Runzheimer brand (with Agility PR database).

Content development – research, copywriting and editing of case studies, whitepapers, testimonials, sell sheets, direct mail, presentations, web copy, etc. to maintain and grow the company’s positive profile. Write and update website copy using Kentico content management system.

End-to-end development of campaign strategy, project management and hands-on execution for all business lines (7 total) designed to market and grow the client/prospect base. Direct and oversee ROI-focused marketing programs for each business line including budgeting, campaign oversight and measurement, analysis and internal communications to stakeholders. Selected accomplishment: Increased YOY prospect base 19% and qualified lead generation 11% with same budget as previous fiscal year.


Assist with planning, execution and communications of special events, including internal employee referral program and Runzheimer 80 th Anniversary celebration. Selected accomplishment: re-launched internal referral program (including kick-off event, collateral and communication to internal employees). Generated 28% increase in employee referrals with projection of over $100,000 in potential closed business.

Member of Runzheimer Foundation committee to determine corporate sponsorships and funding of grants of charitable events and community organizations. Cultivate relationships and positively represent the Foundation at community events and functions.

INPRO CORPORATION – Senior Marketing Communications Specialist Muskego, WI (June 2005-April 2011) Manufacturer of building products for healthcare, hospitality, senior living, education, international and architectural/engineering/construction markets Progressive responsibility to develop B2B integrated marketing, public relations, communications (internal and external), and events within in-house ad agency (no outsourcing); Directed MarCom/PR activities for two business units, including flagship division. Managed “dotted line” relationship.

Promoted to product lead marketer and supervisor of the company’s $70 million flagship product line. Responsibilities included budget development, messaging development, literature, direct mail and catalog development, creative direction, PR, internal communications.

Write and pitch relevant content to key media and trade outlets to maintain and grow the InPro Corporation brand. Maintain media database. Key team member assisting in the launch of a start-up social media program to current customer base (LinkedIn and Twitter).

Content and literature development – project team leader to help direct a complete redesign of industry-exclusive 400+ page hard cover catalog; accomplished a four-month turnaround from concept to completion with limited staff (Recognized as company-wide “Outstanding Leader” as project team leader, increased catalog page count while reducing costs by nearly $50K). Create, develop and produce industryexclusive, business-to-business magazine with editorial and graphic team that continuously increased sales leads by 20% over previous campaigns, supporting a national sales force. Also produce direct mailers, sell sheets, brochures, etc. to support product lines.

Provided direction for face-to-face and virtual events, including recommendations of marketing opportunities, creative input and research of new opportunities/venues. Directed and supervised advertising photo shoots.

STATE FINANCIAL BANK (now Associated Bancorp) – Marketing Coordinator Milwaukee, WI (November 2004-June 2005) Highly involved in PR, event planning, print advertising, direct mail, and sponsorships. Assisted in execution of B2C marketing programs, event marketing, sports marketing and branch merchandising strategies. Collaborated with external ad agency to execute marketing plans. •

Wrote, edited and proofread press releases, case studies, stories. Scanned and tracked media coverage.

Assisted with all aspects of planning and execution for founder’s retirement celebration, a 200+ attendee event – as well as additional special events and public relations, including Business After Hours, Recognition Dinners and Buck’s Kids Clinics (over 10 events annually).

Contributed to product launch of President’s Circle, a customer relationship program targeted to high net worth client segment, delivering $109.5 million in initial core deposit account balances (12% new money).

DIRECT SUPPLY – Sales Intern and Campus Recruiting/Event Planning Milwaukee, WI (June 2002-May 2003) • Managed client accounts and sold healthcare products. Planned and executed inaugural Interviewing Seminar on UW-L campus. Promoted the Direct Supply brand to students and staff.

COMMUNITY & PROFESSIONAL INVOLVEMENT Professional Affiliations and Continuing Education • Public Relations Society of America, 2014-Present • Business Marketing Association-Milwaukee, 2005-2013 • UW-Madison E-Business Consortium, 2007-2011 • Eloqua Experience – Modern Marketing conference, 2011-2013 Ronald McDonald House Charities of Eastern Wisconsin (2012-Present) Active member of Red Shoe Society, “Friends” dedicated to supporting the mission of the Ronald McDonald House • Active committee member, utilizing my public relations and event planning expertise to support annual fundraising events University Outreach Committee Chairperson – Business Marketing Association (2005-2013)


Plan and execute annual events that provide quality educational and experiential events for college students studying in the marketing, public relations and graphic design fields. Co-chair of first, second and third annual “Lightening Round Speed Interview & Resume Review” event (is now an annual, recurring event in its 8th year)

EDUCATION & RECOGNITION University of Wisconsin – La Crosse Bachelor of Science in Marketing, minor in Public Relations (2003) – GPA 3.32/4.00 Awards

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Received highest rating on annual review after one year of employment, Runzheimer International (2012) Received promotion to Senior MarCom Specialist and product lead marketer for company’s flagship division, InPro Corporation (2009) “Outstanding Leader”, InPro Corporation – March 2011 (Project Team Leader) and June 2006 (Team Contributor) BMA-Milwaukee Bell Awards “Excellence” winner – Shield™ Infection Control direct mail campaign (2008)

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