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SEASHELLS Brand Guidelines

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Brand Promise

Voytek seashells bring out the child in everyone. These delicate works of art are the ocean’s gift to us, and we love and appreciate them like such. No two shells are the same. Each are unique, and we want to share that beauty with the world.

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Why the Logo is Used:

When the Logo is Used:

The Voytek logo displays the essence of the brand and all that it stands for. Voytek champions natural beauty and the story that is behind each seashell. The logo gives character to the brand and embodies the organization. It represents the corporate identity and fosters the immediate customer recognition. It is the visual representation to our brand for our business, and can help identity a brand position in the mind of the buyer.

Less is more. It is important that the Voytek logo is visible and identifiable in each application. It is to be used with respect and consistency. The guidelines are to be followed exactly and with precision. The logo follows everything that is associated with Voytek Seashells and its products. The character of the logo is to withstand through time.

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Logo Variations and Elements of the logo Main Logo and its variations

SEASHELLS

SEASHELLS

SEASHELLS 6

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Tagline:

Fonts:

Beutiful. Natural. Elegant.

Myriad Pro Regular

R:41 G:57 B:70

C: 83 M:67 Y:51 K:46

L:33 A:-1 B:-4

Myriad Pro Condensed

MoolBoran

Logo Variations:

Color

#414e59 Primary Pallet R:243 G:227 B:203

C:4 M:9 Y:20 K:0

L:89 A:4 B:23

#f3e3cb

R:149 G:189 B:216

C:40 M:15 Y:7 K:0

L:74 A:-9 B:18

#95bdd8 Secondary Pallet

SEASHELLS 8

R:153 G:128 B:92

C:38 M:44 Y:69 K:11

L:55 A:6 B:23

#99805c 9


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Examples of incorrect logo usage

SEASHELLS 5.

SHE

1.

SEA

2. Using colors not present in the primary or secondary pallet.

LLS

1. Logo rotation

3. Rearrangement of individual letters in the logo.

4. Changing proportions of the logo.

SEASHELLS 2.

5. Using a seperate color for only part of the logo.

6. Logo distortion.

6.

SEASHELLS 3.

7.

7. Movement of the word SEASHELLS.

SEASHELLS 10

SEASHELLS

SEASHELLS 11


Color restrictions

SEASHELLS

SEASHELLS

SEASHELLS

E

1. In the main logo, the word SEASHELLS cannot be a different color than VOYTEK. They must be the same.

Size requirements and restrictions

2. The individual pieces of the Voytek graphic must be the same color. There can be NO VARIATION.

The letter “O” in the Voytek logo is the measuring intrument for the required clear space. The “O’s” X-height is the marker for how much room the logo must have in ANY application.

3. In the alternative

logo, the graphic must be the same color as the primary Voytek logo. They CANNOT be two

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SEASHELLS

SEASHELLS

The word SEASHELLS must be the entire width from the left edge of the “T” to to the right edge of the “K”. It must also be a horizontal “E’s” width away from the bottom of the “T”.

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Questions? Please contact Angela Simon Email: angelasimon24@gmail.com Phone: (949) 303-9204

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Voytek Brand Guidelines