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CONTENTS

CONTENTS DISPATCHES Radar

8

A round-up of this month’s geopolitical and economic events from across Europe

10 Business Watch

NOVEMBER 2008

FEATURES

42

Leadership

18

Simon Hobbs meets the CEO of EADS, Louis Gallois

Marketing

38

Abu Dhabi and Dubai battle to create the ultimate Emirates brand

What’s happening in Europe’s various industry sectors

Automotive

42 12

Hotspot Vega — the reclaimed land hoping to revitalise Venice as a major business centre

14 Ideas New tyres that could save litres of fuel and hundreds of euros a year and reduce emissions

Amid eco and economic concerns, what next for the US car industry?

38

Innovation

54

Only 60 years old but Israel is a hotbed of high-tech industry

60

Investment Is booming Vietnam the new China?

16 Ideas 64

The revolutionary genetic modification to plants that could help solve the world’s food crisis

Regional review Austria’s relationship with the Centrope project

COVER STORY: GLOBAL WARNING 22 Investment Banking How the end of the winning streak has changed the face of banking forever

28 Hedge Funds What does the future hold for the controversial investment vehicles?

22

32 Wealth Management Where and how to bank during troubling times for the sector

36 Art Market The modern art that’s sticking two fingers up at the credit crunch

46 Russia What does a resurgent Russia mean for Nato and Europe’s energy sercurity

NOVEMBER 2008 I CNBC EUROPEAN BUSINESS 3

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