Welcome Books a (Penguin) Random House Publisher Services Client VP Publicity & Marketing
2011 - 2013 New York
Lead marketing and media efforts, presenting a rich variety of beautifully designed visual books and their authors to the media, publishing industry and (Penguin) Random House sales team. Subjects ranged from art, travel and food, to teachers, nurses and social entrepreneurs. Major projects and successes: •
“The American Nurse: Photographs and Interviews” by Caroline Jones Interviews on The PBS NewsHour, NPR; features in The New York Times, Washington Post, USA Today, Baltimore Sun, ForeWord Reviews. Booked and coordinated successful national tour of events held in hospitals and bookstores across the U.S.
“Artists in Love: From Picasso & Gilot to Christo & Jeanne-Claude, A Century of Creative and Romantic Partnerships” by Veronica Kavass Secured Vanity Fair “Hot Type” pick, Daily Beast “Best Coffee Table Books of 2012” pick, People Magazine “Holiday Gift Guide.” Booked and coordinated promotional events across the U.S.
Hired in-house as VP Publicity & Marketing due to the success of my freelance campaign for Welcome Book’s “Gay In America: Portraits by Scott Pasfield,” for which I placed features in OUT Magazine, Huffington Post, and Gawker (500,000 views in 4 days) and booked a national tour. PERSONAL PRO BONO WORK
B&H Dairy Kosher Vegetarian Restaurant
East Village, New York
Recently ran and promoted a GoFundMe campaign raising $60,000 to save the restaurant during the COVID-19 pandemic
Ran and promoted a previous GoFundMe campaign for the same restaurant after a fire in 2015, raising $30,000 directly attributed to saving the business
Secured numerous local news media in support of both GoFundMe campaigns, including: o
An October 2020 New Yorker Talk of The Town story with Chloe Sevigny
Two New York Times features (2015) within the same month, and simultaneous coverage of the restaurant’s 2015 post-fire reopening on five local television news networks.
SOFTWARE: Office 365, Adobe Suite, WordPress, Squarespace, Blogger, Google Drive, CisionPoint, MAPPS (Penguin Random House database) GRAPHIC DESIGNER: Various projects, book covers. View portfolio at www.andyreynolds.nyc COMMUNITY WORK: Teach an art class (on pause due to the pandemic) with fellow volunteers at the Project Renewal Third Street Men's Shelter EDUCATION: Graphic Design, Miami University, Oxford, OH Graphic Design Course, Shillington School, New York, NY Book jacket design course taught by renowned designer Gabriele Wilson