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Andy Reynolds New York City

andy@popularpublicity.com

212 673 2639

www.linkedin.com/in/andyreynoldsnyc

BOOK PUBLICIST 20 YEARS EXPERIENCE • BOOK COVER DESIGNER

PHOTOGRAPHY • MEMOIR • SCHOLARLY • PARENTING • FICTION • LGBTQ

Strategize, plan, and execute publicity initiatives for a diverse list of titles and projects

Secure features and review coverage for authors and titles

Plan and book experiential events in partnership with bookstores, organizations

Develop and maintain trusting relationships with authors, editors and media producers

Coach and prep authors for media interviews, social media best practices

Draft smart, editorial-ready press materials and researched, targeted pitches

Research and update media database; curate custom, title-specific media lists

Advise/revise book cover design, edit/write flap/back cover text

Popular Publicity popularpublicity.com Sole Proprietor/Publicist

2002 – 2011, 2013 - Present New York

Representing a broad spectrum of clients including authors, photographers, filmmakers, organizations, events. Currently launching Swedish publisher Tallbergs Förlag in the U.S., for which, in addition to media outreach I have advised on new cover art, written new flap/back cover text for five books. Major projects and successes:

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“LGBTQ-Inclusive Hospice And Palliative Care” by Dr. Kimberly D. Acquaviva For this first ever handbook for end-of-life care-givers, organizations and institutions caring for LGBTQ patients and their families I secured author interviews with NBC News and Kaiser Health News, which led to a panel discussion Facebook Live event held at the Kaiser Health News headquarters in Washington, DC. Due solely to my efforts, the book was adopted and a new training program created by Hospice of Dayton, the oldest and largest hospice organization in the U.S. I was the publicist for nine books for Harrington Park Press, a specialized academic/scholarly book publisher devoted to emerging topics in LGBTQ diversity, equality, and inclusivity and distributed by Columbia University Press.

A Second U Foundation Placed (pro bono, during pandemic) a New York Times Styles front page above the fold feature for the A Second U Foundation, an organization which helps formerly incarcerated men and women get certified as personal trainers and find jobs in the fitness industry. Also ran in the Chicago Tribune. CNN followed with an interview with founder Hector Guadalupe.

Miss Gay America Pageant For this longest running national female impersonator pageant, ran year-long publicity campaigns covering two dozen preliminary pageants across the U.S. as well as the annual pageant and crowning at the America’s Center Convention Complex in St Louis. For the 2018 event, I secured simultaneous pre-event cover stories in the city’s two largest papers (St. Louis Post-Dispatch, Riverfront Times), post event photo stories in the same, and coverage throughout the weekend on the local Fox News affiliate. Also created, branded and edited the organization’s blog, MGAZINE, a great source of content for media.

Profile for AndyReynolds

Andy Reynolds RESUME as coffee table book  

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