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ANDY JOHNSTON G r a p h i c D e s i g n Po r t fo l i o


About Andy Johnston is a professional designer with an eye for clean design and effective communication. His design experience spans more than 5 years and includes work for small businesses, nonprofits, and a large regional healthcare organization. This portfolio presents a diverse sample of Andy’s published work across a variety of media.

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Vector Illustration

10 Branding & Identity 12 Print Layout 22 Screen Printing

G r a p h i c D e s i g n Po r t fo l i o

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Illustration

Project Create Map of New Cancer Center for Grand Opening Program Technique Began with a complex bitmap image of an architectural schematic. Overlayed clean vector art and type in Illustrator. Added color and some simple labels to assist readers and present relevant information. Distribution 1,000 programs were printed for attendees of two grand opening events.

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Medical Oncology Radiation Oncology

Welcome

Prayer of D

Healing Garden

General C Atrium

Comment

Chemotherapy/ Infusion Therapy Entrance

Map of New Cancer Center for Grand Opening

>

= Features =

Consolidates three clinical areas (Medical Oncology, Chemotherapy and Radiation Oncology) in one center that is approximately 40,000 square r a p hthe ic Design feet and features a calming, nature-inspired design combinedGwith latest state-of-the-art technology.

Comment

Recognitio Po r t fo l i o

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Song – “W


Illustration

Project Redraw the First Floor Visitor Map to Enhance Usability Technique Began with complex architectural schematic as foundation. Overlayed clean art and type in Illustrator. Worked with various managers and department personnel to ensure accuracy and completeness of map. Distribution 750+ copies each month given to patients and visitors.

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Map of First Floor of Self Regional Healthcare

G r a p h i c D e s i g n Po r t fo l i o

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Illustration Project Create Custom Vector Art of Gerbera Daisy Technique Created pencil sketch of gerbera daisy from photo. Traced pencil sketch with marker. Scanned and digitized art in Illustrator to create custom vector art. Added color gradients for realism. Distribution A variation of this gerbera daisy art was used in the new branding for Designed by Nature, a specialty ladies’ boutique catering to the unique beauty needs of women receiving treatment for cancer.

Project Create Coffee Cup Art for “Frequent Coffee Buyer” Card Technique Sketched coffee cup then traced with marker. Scanned and digitized image in Illustrator to create custom vector art. Distribution 1000+ given to hospital employees and other regular customers.

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Marker Trace of Pencil Sketch

Marker Trace of Pencil Sketch

Finished Vector Art

Finished Art for Coffee Card

G r a p h i c D e s i g n Po r t fo l i o

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Branding & Identity

Philosophy Branding is always a moving target, but there are qualities that are common to strong brands that connect with people over a long period of time. Less is more. Type is visual poetry. Graphical elements must carry their weight, not merely decorate. You have to know when to break the rules and when to toe the line. Extending a Brand Well-crafted brands function effectively when in a variety of media and variations. Marketing collateral, advertisements, and other printed materials all work together to support the message of the brand and connect with the intended audience.

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GREG DEAL

G r a p h i c D e s i g n Po r t fo l i o

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Print Layout

Girls’ Night Out (G.N.O.) is a women’s health event sponsored by Spirit of Women, a national network of leading hospitals dedicated to improving women’s lives with innovative health and community programs. Self Regional Healthcare hosts annual G.N.O. events in the month of October. Printed collateral includes event invitations and printed programs.

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Printed Invitation with Custom Envelope

Event Program

Inside of Printed Invitation

G.N.O. Branding on Video Screen (background)

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Print Layout Farm to Fork Dinner is an event that celebrates local farms and locally grown foods. The dinner was a part of the 44th South Carolina Festival of Flowers in Greenwood, South Carolina. Pieces related to the project included print ads placed in Edible Upcountry and the Index–Journal, posters, a printed menu, and a foamcore board displayed at the event.

Farm to Fork Dinner ad rework final.pdf

5/16/11

5:02:10 PM

Learn more at www.SCFestivalOfFlowers.org

The

th 44 South Carolina Festival of Flowers invites you to

Farm to Fork Dinner J I Local Food • Local Farms • Local Chefs

C

M

Y

CM

MY

CY

CMY

K

Learn more at www.SCFestivalOfFlowers.org

The

th 44 South Carolina Festival of Flowers invites you to

Farm to Fork Dinner J I Local Food • Local Farms • Local Chefs njoy a truly unique meal in the company of friends, neighbors, and fellow supporters of our

here are so many healthful benefits to individuals, families, neighborhoods and communities who support local food production and consumption. This is an opportunity to do just that – while enjoying a truly unique meal in the company of friends, neighbors, and fellow supporters of our local food communities. The Farm to Fork Dinner, a part of the 44th South Carolina Festival of Flowers, is presented by Self Regional Healthcare and Self Medical Group. The dinner will be held at Wyatt Farms, and the meal will consist of wholesome and delicious food provided by the sellers of the Upstate Locally Grown Market. Proceeds from this event will be returned directly to our local farmers, specialty food producers, and organizations like Upstate Locally Grown Market that support small farms and greater accessibility to healthy, local food all year long. Be sure to make this one-of-a-kind dining experience a part of your Festival of Flowers plans this year.

local growers and producers. The Farm to Fork Dinner is presented by Self Regional Healthcare and Self Medical Group. The dinner will be held at Wyatt Farms, and the meal will consist of wholesome and delicious food provided by the growers of the Upstate Locally Grown Market. Proceeds from this event will be shared with our local farmers, specialty food producers, and organizations like Upstate Locally Grown Market.

Friday, June 17, 2011 5:30 p.m. Wine & Hors d’œuvres

It’s A Blooming Good Time!

7:00 p.m. Dinner

Friday, June 17, 2011 5:30 p.m. Wine & Hors d’œuvres 7:00 p.m. Dinner 8:00 P.M. The Vespers in Concert

8:00 P.M. The Vespers in Concert

TheVespersBand.com

Location: 550 Center Street • Greenwood, SC

Tickets are available by visiting The Greenwood Area Chamber of Commerce 110 Phoenix Street • Greenwood, SC • (864) 223-8341 Presented By:

Upstate Locally Grown Market

Tickets

$50

per person

Location: TheVespersBand.com

550 Center Street Greenwood, SC

Tickets are available by visiting The Greenwood Area Chamber of Commerce 110 Phoenix Street • Greenwood, SC • (864) 223-8341

upstatesc.locallygrown.net

Full-Page Magazine Ad (placed in Edible Upcountry)

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Newspaper Ad (placed in the Index-Journal)

Tickets

$50

per person


Learn more at www.SCFestivalOfFlowers.org

The

44 South Carolina Festival of Flowers invites you to th

Farm to Fork Dinner J I Local Food • Local Farms • Local Chefs

Dining & Beverage Selections Presented by the Following: Proudly Serving

ca tering

ER WINE

ENOREE RIVER WINERY

FOOD & NUTRITION SERVICES

Friday, June 17, 2011 5:30 p.m. Wine & Hors d’œuvres 7:00 p.m. Dinner 8:00 P.M. The Vespers in Concert Event Location:

Foamcore Event Board

TheVespersBand.com

550 Center Street • Greenwood, SC

Tickets

$50

per person

Presented By: Upstate Locally Grown Market

Printed Menu

upstatesc.locallygrown.net

11” x 17” Poster

G r a p h i c D e s i g n Po r t fo l i o

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Print Layout

Project Create a patient admission guide explaining patient rights and responsibilities, information relevant to guests and family members, and guidance on safety and best practices. Technique Multi-page InDesign document with master pages for common elements. Distribution 15,000 copies each quarter are given to people admitted to Self Regional Medical Center.

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Interior Pages

Front Cover

9/19/11 9:17:52 AM

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Print Layout

Project Create an attractive layout for a daily newsletter given to total joint replacement patients. Technique Multi-page InDesign document with master pages for common elements. Distribution Approximately 20 total hip replacement patients each month receive this publication.

Admission Day • General Information for Families Dining for Our Guests Cafeteria The hospital cafeteria is located on the second floor of the Main Building and is open seven days a week. We offer a hot food buffet, a self-serve salad bar, daily chef’s specials, grilled items, a soup and deli station, and beverages and snacks. Call 5562 within the hospital for more information. • Breakfast: 6:30 a.m. - 9:00 a.m. • Lunch: 11:30 a.m. - 1:30 p.m. • Dinner: 5:00 p.m. - 6:30 p.m. The Veranda Café Located in the lobby of the Main Building, The Veranda Café offers sandwiches, salads, breakfast items, pastries and a variety of beverages. We are open from 6:30 a.m. to 9:00 p.m., Monday through Friday. Call 4152 within the hospital for more information. Vending Hospital vending machines are located in the lobby of the Main Building and in the family waiting area on the third floor of the Patient Tower. If you have questions about in-room patient dining or guest dining services, please call Food and Nutrition Services at 6112. Please let your room hostess know if you have special dietary needs or have food allergies.

Parking and Hospital Navigation Parking is available on the Spring Street side of the hospital on the day of surgery. Coaches or family should enter through the Surgery Center entrance on the Spring Street side of the Main Building and locate the surgery waiting area. South Carolina Joint Center patient rooms are located on the third floor of the Patient Tower. Your care team will take you to your private room following surgery and the postoperative recovery period.

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elcome to Self Regional Medical Center and the South Carolina Joint Center. Our healthcare professionals form a care team that is working together for your success.

Your “coach” fills an important role during your visit with us and even after you leave the hospital. We want to include your coach in various stages of the pre- and postoperative processes. Our daily Hip Clips newsletter contains information for you and your coach. Coaches, family members and friends should wait in the surgery waiting room during your procedure today. The surgeon or care team staff will provide updates in the surgical waiting area after your procedure is complete. If coaches or family members need to leave the waiting room during your surgery, they should alert our staff and let us know how we can contact them.

Patient & ‘Coach’ Newsletters

Try ice chips or sips of water when you wake up from surgery. Your care team will provide you a menu to complete for lunch and dinner. We recommend that you order small portions of non-spicy foods. Fluid intake is more important than large meals. Let us know if you have special dietary needs or have food allergies. Our Food and Nutrition Services staff work hard to deliver warm meals to you during scheduled delivery times. We take into account physical therapy sessions when planning deliveries; however, meals might be delivered while you are away from your room. We apologize for any inconvenience. Meal delivery times • Lunch: 12:15 p.m. • Supper: 5:05 p.m.

A Snapshot of Tomorrow …

Your care team will deliver a Hip Clips newsletter each morning during your stay with us.

The lab will draw blood for blood work about 4 a.m., and your nurse will take your vital signs about 7 a.m.

The newsletters highlight details of daily activities, information on overall health, exercise, mobility, therapy, diet, recovery and joint care.

We want to make sure you are awake and ready for breakfast before it’s time to meet your physical therapist and begin exercising.

We want you and your family to be informed along the path to recovery. Each newsletter is different and contains important information related to each day’s activities. We encourage you to read the newsletters and keep them in the slip-in pockets of your patient guidebook for reference.

SOUTH CAROLINA JOINT CENTER

CONGRATULATIONS! Are You Ready for the Next Steps?

N

ow that your surgery is complete, it’s time to move ahead – literally. Your surgeon expects you to begin moving around soon. Your nurse and/or physical therapist will let you know when it’s time to get on your feet and begin walking, and they will provide assistance, as needed. Refer to your patient guidebook for information on the steps we take – and the ones you will take – as you transition from the surgical track to the recovery track. The South Carolina Joint Center care team will cheer you on as you turn the third-floor Patient Tower hallways into your personal racetrack over the next few days. Take it easy today, though, and follow your care team’s instructions and the advice in your Hip Clips newsletters. When you get clearance to begin walking, remember to wave each time you lap the nurses’ station. We want you to take care of yourself and your new implant equipment, so be sure to take breaks when you need them. OK. Now let’s hit the track. We will see you at the finish line.

What You Need to Know About Today ...

Your exercise goal for tomorrow will be to walk. In other words, we want to get you on that “racetrack” we champion in this Hip Clips newsletter.

You probably will feel sleepy. It is OK to take naps today. Your nurses will wake you, as needed, to record vital signs and to assist you with breathing exercises. You will be turned every two hours today.

Your entire care team, which you may call your “pit crew,” if you wish, will be there to assist you in achieving that goal. Rest well.

We encourage you to eat and drink as much as you can. Your care team will work to manage postoperative discomfort, which is normal after total hip replacement.

It’s off to the races tomorrow.

Advanced joint replacement services of

2011-01v6 Underlying Work © 2011 Biomet, Inc. All rights reserved. Modifications © 2011, Self Regional Healthcare. REVISED 9/12/2011, at 1:27 p.m.

Issue #1

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WELCOME

Surgery Day • Information for Patients What’s on Today’s Menu?

Your surgeon has prescribed pain medication for you. Let your nurses know how the medication is working. Your incentive spirometer is an important recovery tool you need to use daily. Your “coach” should help you exercise your lungs at least once each hour. Try to do 5-10 inhalations with each exercise. We want you to move your feet and ankles often to keep your blood circulating well. See if you can “write” the alphabet with your feet. Movement can help reduce the chance of postoperative blood clots.

SOUTH CAROLINA JOINT CENTER Advanced joint replacement services of

2011-01v6 Underlying Work © 2011 Biomet, Inc. All rights reserved. Modifications © 2011, Self Regional Healthcare. REVISED 9/12/2011, at 1:27 p.m.

Issue #2


Postoperative • Day Two

Postoperative • Day One What’s on Today’s Menu? Our care team will provide you a menu to complete for breakfast, lunch and dinner. We recommend that you order small portions of non-spicy foods. Fluid intake is more important than large meals. Let us know if you have special dietary needs or have food allergies. Our Food and Nutrition Services staff work hard to deliver warm meals to you during scheduled delivery times.

Good Morning! Say “hello” to your new hip

T

oday is a new day for you and your new hip. We hope you begin to feel better as the day progresses. Our care team will assist you with today’s activities and check on you frequently. Try to drink plenty of fluids.

We take into account physical therapy sessions when planning deliveries; however, meals might be delivered while you are away from your room. We apologize for any inconvenience.

Your appetite might be in hiding for a day or two, but it will resurface.

Meal delivery times • Breakfast: 7:05 a.m. • Lunch: 12:15 p.m. • Supper: 5:05 p.m.

Your surgical wound drain will be removed today and IV fluids will be discontinued.

A Snapshot of Tomorrow ...

Your physical therapist will work with you to walk and increase your comfort in moving your hip.

The lab will draw blood for blood work about 4 a.m., and your nurse will take your vital signs about 7 a.m. You will then bathe and dress so you are ready for your physical therapist. Your nurse will discuss with you any special instructions or precautions for bathing and dressing. You can find information about performing these tasks in your patient guidebook. Your guidebook has tentative times for your therapy sessions. Invite your coach to therapy to assist you and to learn with you during therapy. You will also see an occupational therapist, who will help you with activities of daily living, such as putting clothes on, picking up items off the floor, etc.

The exercises help reduce swelling, which makes your hip feel better. A therapist will see you in the morning and the afternoon. Don’t forget about your “racetrack” (ie., the third-floor hallways). Make your walking laps and get your cheers from the nurses’ station as you work your way toward the finish line.

Let’s (NOT) do the “Twist” You might be walking a lot, but you’re not ready to enter a “Twist” dance contest or play the game Twister.® This is where the “T” comes from when we talk about TLC. “T” stands for “twist,” and it’s something you must avoid after surgery. “L” stands for “leaning,” and “C” for “crossing” your legs, and these are two more things you must avoid right now. We do not want you to cross your legs, bend your hips past 90 degrees or twist your operated leg in any direction. TLC guidelines are not just for the hospital, but also while you are recovering at home. When it comes to your new hip, the traditional TLC (Tender Loving Care) means avoiding another TLC:

T L C

No TWISTING or TURNING to look behind you. No LEANING or bending over that causes the hip to flex beyond 90 degrees, and no LOW chairs. No CROSSING of the legs.

y now you’ve realized walking is critically important to your recovery. Make sure you record your laps as you cruise around the third floor of the Patient Tower.

Our care team will provide you a menu to complete breakfast, lunch and dinner. We recommend that you order small portions of non-spicy foods. Let us know if you have special dietary needs or have food allergies. Our Food and Nutrition Services staff work hard to deliver warm meals to you during scheduled delivery times. We take into account physical therapy sessions when planning deliveries; however, meals might be delivered while you are away from your room.

Final Push to the Finish Line

Reaching a recovery level of your optimal strength and stamina might seem impossible today, but you’ll start seeing an improvement with each new step and with each new day.

oday is an important day for you as you graduate from part one of the recovery track to the next stage. Plan for a late-morning discharge from the hospital.

Keep moving toward the finish line.

This generally takes place after your morning therapy sessions. Before you leave, how about giving us one final attempt on that “racetrack” you also know as the third-floor Patient Tower hallway. Set a goal for yourself and then give it your best shot.

• Breakfast: 7:05 a.m. • Lunch: 12:15 p.m. • Supper: 5:05 p.m.

T

Discharge Day

A Snapshot of Tomorrow ...

Reminders Please review this checklist of goals and evaluate your readiness for discharge.

It seems like you just got here. Now you are planning to leave. We will miss you.

Patient:

c Knows the goals and precautions of Lovenox® or Coumadin® therapy.

While you, your coach, family and friends are preparing for your departure, your care team is at work planning for your discharge from the hospital — whether you are going directly home or to a sub-acute rehabilitation center. A medical social worker and other staff will finalize your medical equipment needs, transfer plans and other details related to your departure. Make sure you finalize transportation arrangements (see the patient guidebook for automobile transfer instructions). Coaches: If you’ve been jotting down questions you need answered before hospital discharge, today is the day to ask members of your care team. Sleep well tonight.

c Can name the positioning Dos and Don’ts. c Can get out of bed and use the walker independently.

Ready, Set, Go! It is Time to Energize and Exercise Invite your coach to join you for therapy. You will also work with an occupational therapist in the morning to help you increase independence in personal care. Your physical and occupational therapists have been working with you on general exercises, movement and the best way to complete tasks postoperatively.

Don’t forget to do these important exercises (see your guidebook for directions) throughout the day while you are still in our care here at the Joint Center: • Ankle pumps • Quad sets • Gluteal sets

c Can walk at least 500 feet. c Has the medical equipment needed at home. c Has made arrangements for postoperative physical therapy and lab work. c Transportation arrangements have been completed. Coaches: Are all your questions answered?

The checkered flag is within your reach. Keep in mind that everyone heals differently. You may not be as far as you would like, but keep trying. Your Joint Center care team wants to give you one final cheer as you make your way past the finish line at the nurses’ station.

It has Been Our Pleasure … You have been much more than a patient; you’ve been our welcomed guest.

We’ve guided you through an important healthcare journey, and it has been our pleasure to work with you during your stay. Our care team collectively smiles when we see our Joint Center guests leave with a small step toward a successful recovery. Remember that your hospital journey ends, but your road to recovery has just begun.

SOUTH CAROLINA JOINT CENTER

2011-01v6 Underlying Work © 2011 Biomet, Inc. All rights reserved. Modifications © 2011, Self Regional Healthcare. REVISED 9/12/2011, at 1:27 p.m.

Issue #4

If you have questions, please contact the joint care coordinator or refer to your patient guidebook.

The book is an important recovery tool and provides information about postoperative exercises and daily living. Pay careful attention to your discharge instructions and follow postdischarge guidelines and information in your guidebook about surgical incision care. Thank you for being our guest and allowing us to care for you.

SOUTH CAROLINA JOINT CENTER

Advanced joint replacement services of

Advanced joint replacement services of

Issue #3

Each day, try to go a little farther by adding more laps. Your goal is to increase the distance you walk as you become more independent in your personal care.

Meal delivery times

SOUTH CAROLINA JOINT CENTER 2011-01v6 Underlying Work © 2011 Biomet, Inc. All rights reserved. Modifications © 2011, Self Regional Healthcare. REVISED 9/12/2011, at 1:27 p.m.

Postoperative • Day Three

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What’s on Today’s Menu?

Advanced joint replacement services of

2011-01v6 Underlying Work © 2011 Biomet, Inc. All rights reserved. Modifications © 2011, Self Regional Healthcare. REVISED 9/12/2011, at 1:27 p.m.

Issue #5

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Print Layout

Project Conceptualize design and copy for ad that promotes Women’s Services at Self Regional Healthcare. Technique Single-page InDesign document with stock photography. Distribution Ad was run in the 2011 Greenwood Community Theater playbill.

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We understand

As a woman your healthcare needs are unique, and the demands on your time are staggering. Self Regional Healthcare understands the challenges women face every day. We have joined forces with Spirit of Women,® a national women’s health network, to help connect you with health information and resources. Self Regional offers the services women need and the care women expect at any stage of life. We want to earn your trust and be the healthcare choice for you and your family.

1325 Spring Street • Greenwood, South Carolina • (864) 725-4111 • selfregional.org

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Screen Printing Project Create “Women In Pink” Breast Cancer Support Group T-Shirt Technique Vector art and type in Illustrator (used layers to create separations for screen printer)

Front

Back

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A N D Y

J O H N S T O N


Project Create Promotional/Souvenir T-Shirt for regional student conference. Technique Vector art and type in Illustrator (used layers to create separations for screen printer)

Don't fool yourself into thinking that you are a listener

when you are anything but, letting the Word go in one ear and out the other.

on what you

ACT HEAR! James 1:22-23, MSG

Front

Back

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Andy Johnston - Graphic Design Portfolio  

Andy Johnston is a professional designer with an eye for clean design and effective communication. His design experience spans more than 5 y...

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