??????? readers are mainly young and enthusiastic. Most of the readers are in some form of education weather it be uni and college and they seem to not have much on their mind other than going out at the weekend 2/3 of the people who took my survey do not read music magazines, and only 16% of readers by music on CD format. The readers mainly listen to electronic music as this is best to party too. With most of them they would prefer to do as little moving as possible to get their fix of music gossip. 100% of people who did the survey, go to see their favourite bands/artists live. This means the magazine should feature lots of information about live performances. The readers are also the kind of people who want the latest gadgets and stick to the latest trends and would be persuaded by bright, bold adverts for these products. The readers are also set upon value for money.