PERSONAL SKILLS AND EXPERIENCE 2 TABLE OF CONTENTS IDENTIFY YOUR REASONS 1 The material in this publication may not be reproduced or transmitted in any form or by any means -- electronic, mechanical, photocopying, recording or other -- without the prior written permission of the U.S. Small Business Administration FINDING A NICHE 3 IS YOUR IDEA FEASIBLE? 3 ______________________________________________________________________________ MP-12 Management and Planning Series