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“Sorry Trees” is a conference which focuses mainly on the relationship Vince Frost established between design and the environment over the course of his career. New ideas and possibilities regarding the conception of a sustainable and ecological design are meant to be passed on. The thematic arises from the necessity of preserving and respecting nature, in which design plays a fundamental role. Frost has always had this in concern, stating that it is the designers responsibility to step up and use the available resources in order to avoid waste and therefore support recycling and reutilization. Frost will be approaching this theme in four separate sessions. In the first one, an introduction will be made, raising awareness for the designers’ responsibilities and duties in order to dignify their profession through the use of ecological resources; in the second one, Frost will talk about his experience in building ecological projects; in the third one, techniques and appropriate printing methods; finally, an open discussion regarding “the end of paper”.

PROGRAM 8:30 AM - 10:30 AM

Registration and Breakfast

10:30 AM - 11:15 AM Official Welcome

11:15 AM - 12:30 AM Frost Experience on Eco Design

An introduction about eco design and responsabilities that designers may have in consideration.

12:30 AM - 1:30 PM Lunch

1:30 PM - 3:00 PM Printing Techniques

The use of carbon free paper and soy ink as an alternative materials, in order to make a change on the environment.

3:00 PM - 3:30 PM Afternoon Break

3:30 PM - 5:00 PM “The End of Paper“

Open discussion about the theme

5:00 PM - 6:30 PM Clarification Session



Eye “The Annual“ Frost’s strategy was to create a magazine that contained diverse opinion and comment on trends, technology and innovation in the space (with content supplied by the client). Frost* designed the magazine in the form of an ‘annual’ that wasn’t just a credentials piece, but a thought leadership ‘best of breed’ annual. Frost* highly stands for sustainability in the studio and in their projects. For the project of EYE, recycled paper was used for the publication.

Type 69 As this was an Australasian issue, Frost* made a list of various studio’s work that the designers look upon to be inspired by when exploring the typography in Australasia. Frost* highly stands for sustainability, using only recyclable paper in the studio and carbon neutral paper.



The new logo is a bespoke piece of type using faceted crystal-like shapes reminiscent of cinematic titles – thereby reflecting the city’s two key industries: mining and film. The design system uses linear patterns based on mining structures that also lock up the tagline and web address into a distinctive and memorable device.

Working with the client Frost* developed the strategic brand proposition “For Real” – recognising Broken Hill’s authenticity, strength and down to earth personality.

The brief was to create an identity and brand that would position celebrity Chef Matt Moran’s new restaurant, ‘Chiswick’ as a relaxed neighbourhood diner nestled in a unique, historic garden setting.

The creative solution is inspired by the site’s historic gardens, as well at the recently planted 150 square metre vegetable garden that will supply the restaurant with fresh produce.

Broken Hill/ Broken Hill Studios

Chiswick Restaurant


One Shelley Street Many of the graphics were applied to existing surfaces or objects which made them able to be re-used in the new interior scheme. We worked closely with Woods Bagot to ensure the signage and graphics were well integrated with the interiors. The feature light on Level 8 is made from traditional paper fans. The paper, which is not only preferable from a sustainability point of view, also filters the light and illuminates the graphic patterns. Features such as the woven felt into the bamboo screens are easily re-configurable and therefore provides ongoing graphic interest and texture as they move and change over time.

Rio Tinto, Brisbane Regional Centre Firstly, we used a local signage company to produce the signage and graphics for us in Brisbane. For the wayfinding signage we chose materials that will withstand the lifespan of the building, requiring little maintenance or replacement (such as sheet metals). For elements such as the “international timeline wall” we specified LED’s to make the place-making feature as energy efficient as possible. Using several graphic devices, we also encouraged the use of the stairs to improve the health of staff members and reduce the load on the building’s lift system. The high level of integration of the signage with the building’s architecture has also been purposeful in terms of sustainability.







A lot of research went into this project and continues daily. We selected a bamboo fabric for the T-shirts and use recycled materials to create the Frost swing tags. Bamboo fabric is sustainable, hypo-allergenic, naturally antibacterial, as strong as cotton and as soft We’re passionate about the environment and as silk. We’re constantly looking for new developments in environmentally friendly minimizing our footprint on the earth. Our products and technologies that we can use. studio is carbon-neutral and we recycle all our waste. As designers it’s important to be responsible about material usage and waste. I think designers should be finding new ways We encourage our clients to be environmen- to care for the environment. The days are gone when organic meant brown cardboard. tally responsible as well.

We design stuff that we’d like to wear. In the process of designing for clients we come up with lots of ideas that don’t get used, but these ideas and exploration still influence our designs.

Series 1, 2, 3 and 4


Sydney Convention and Exhibition Centre






Sorry Trees - Eco Design Conference  

Editorial gorup project of a brochure for a design conference

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