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WORKS Strategy | Branding | Package design

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MISSION

MISSION Modern business today is impossible to imagine without building and development of strong brands. Well-developed strong brand strategy helps companies to establish their business in a new field while avoiding hard competition. We help our clients to create amazing package design to better express their brand ideas and to meet their marketing challenges. Being a member of the Russian Brand Consultancies Association, we are actively involved in training and educational activities. We are always with those, who understand the value of brands and ready to grow their business, relying on brand-technology.

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OUR COMPETENCE

Our competence • Brand strategy & positioning • Naming & verbal branding • Brand experience • Identity & design • Package design • Research & insights

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КЛИЕНТЫ

Our clients

Aleph trade Avalon group Baku Kastel Efes Ehrmann Heineken Heinz Hochland KFC Knauf Megapack Natur Produkt Pepsico SoloMia Tetra Pak Avida Agrokombinat Ryazanskiy Akulchev Baltika - brewing company Belebeevskiy - milk plant Varaksinskaya ptitsefabrika Gazpromneft

Galaktika - milk plant Donskoy Tabak KDV Laktis Lider Marinar Miratorg Mistral Molvest Moloko - milk plant Moskovskaya brewing company Невские молокопродукты Prodo RPK Krasnoarmeiskiy Russkiy Alcohol Russian Standart Russian Sea Sunfruit Sarapul moloko Seniorita Sinergiya Trehsosenskiy - brewing plant Uniway

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WORKS

FOOD

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FOOD

FOOD

Package design for Yashkino`s croissants.

Client: KDV. Project: Yashkino - croissants. Objective: create a package design for Yashkino croissants. The designs must be performed in traditional Russian style - appropriate to the brand and communicate home-made and naturalness. What we did: package design, photoshooting.

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FOOD

FOOD

Package design for Hochland`s cheese soup.

Client: Hochland. Project: Hochland - cheese soup. Objective: create a package design for the new Hochland product cream cheese soup. What we did: package design.

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FOOD

FOOD

AFTER

Re-design Heinz mayo for Russian and CIS markets.

Client: Heinz. Project: Heinz - mayo.

BEFORE

Objective: existing mayonnaise Heinz re-design. The new product design must communicate premiumness and strengthen the Heinz branding. What we did: package design, photoshooting.

R E S U LT Sale after re-design

2010 year

2011 yea r

+ 43 %

+ 72 %

As a result, Heinz is a lider in premium mayo`s category Provided by Heinz

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FOOD

FOOD

AFTER

Re-design Heinz sauces for Russia and CIS.

Client: Heinz. Project: Heinz - sauces.

BEFORE

Objective: conduct a successive re-design of existing Heinz sauces, making the product fresh, delicious, and improving the general perception. Adaptation to different tastes. What we did: package design, photoshooting.

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FOOD

FOOD

AFTER

Re-design Heinz soy sauces for Russia and CIS.

Client: Heinz. Project: Heinz - soy sauces.

BEFORE

Objective: to carry out successive redesign of existing Heinz soy sauce, giving to the product a new premium look and strengthening Heinz branding. What we did: package design, design development.

R E S U LT Sale after re-design

2009 year

2010 yea r

+ 71 %

+ 26 % Provided by Heinz

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FOOD

FOOD

AFTER

Re-design 7 knots for Russian Sea.

Client: Russian Sea. Project: 7 knots - fish and seafood.

BEFORE

Objective: re-design of the existing brand 7 knots by making a new product brighter, emotional and more appealing to a female audience. What we did: logotype design, package design.

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FOOD

FOOD

Health and Beauty with Natur Diet.

Client: Natur Product. Project: Naturino -muesli. Objective: create a new brand and packaging design for lowcalorie and functional muesli with prebiotics. What we did: logotype design Natur Diet, package design.

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WORKS

TEA

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TEA

TEA

Design for Niktea.

Client: Aleph trade. Project: Niktea - tea. Objective: create a new brand and packaging design for varietal tea. What we did: strategy, logotype design, package design.

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TEA

TEA

AFTER

Re-design of Zolotaya Chacha.

Client: Avalon. Project: Zolotaya Chasha - tea.

BEFORE

Objective: re-design of the existing brand Zolotaya Chasha, by making the design more premium and more appealing to a female audience. What we did: logotype design, package design.

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TEA

TEA

Luchistiy - tea for optimistic people.

Client: Avalon. Project: Luchistiy - tea. Objective: create a new brand of tea and package design that will communicate optimism, cheerfulness and naturalness. What we did: logotype design, package design, illustration.

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WORKS

DAIRY PRODUCTS

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DAIRY PRODUCTS

DAIRY PRODUCTS

Design for drinking yoghurts Vkusnoteevo.

Client: Molwest. Project: Vkusnoteevo - drinking yoghurt. Objective: create a new package design for drinking yoghurts that will communicate taste and naturalness. What we did: package design.

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DAIRY PRODUCTS

DAIRY PRODUCTS

AFTER

Re-design Milk River.

Client: Sarapul moloko. Project: Milk River - dairy products.

BEFORE

Objective: re-design of the existing brand of economy segment Milk River by making a new product brighter and positive. Adaptation to other SKUs. What we did: logotype design, package design, illustration.

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DAIRY PRODUCTS

DAIRY PRODUCTS

AFTER

Re-design of Toptizhka.

Client: Sarapul moloko. Project: Toptizhka - flavour milk.

BEFORE

Objective: packaging re-design, making the new product interesting for an audience of children, modern and noticeable on the shelf. What we did: logotype design, package design, illustration.

R E S U LT 2010 year

201 1 yea r

2011 yea r

75 tonnes +126%

93 tonnes

125 tonnes

o c to b e r - ( lau nch)

Sale after re-design Margin

a p ril

o c to b e r

78 % Provided by Sarapul Moloko

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DAIRY PRODUCTS

DAIRY PRODUCTS

Selo Zelenoe is a new brand of natural dairy products.

Client: Sarapul moloko. Project: Selo Zelenoe - dairy products. Objective: create a new brand and packaging design for natural dairy products. What we did: strategy, naming, logotype design, package design, illustration.

R E S U LT May of 2011 year - laun c h Profit Margin

2012 yea r

f i r s t q u a r te r

More than 1,1 million USD per month

More than 750 tonnes per month 49 % Provided by Sarapul Moloko

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DAIRY PRODUCTS

DAIRY PRODUCTS

AFTER

Re-design Lactica. Now the good and taste.

Client: Laktis Project: Lactica - dairy products.

BEFORE

Objective: repositioning of an existing brand Lactica to the mid-price segment, giving new meanings and values to the brand scientific, expert and lifestyle. What we did: strategy, logotype design, package design.

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DAIRY PRODUCTS

DAIRY PRODUCTS

Lactica - goat milk package design.

Client: Laktis Project: Lactica - goat milk. Objective: to develop a package design for a brand of goat milk «Lactica» according to the attributes of the brand. What we did: strategy, logotype design, package design.

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DAIRY PRODUCTS

DAIRY PRODUCTS

Fascinating Jovi Adventures.

Client: Laktis Project: Jovi Adventures - flavour milk. Objective: to develop milkshakes package design for children of primary school age. What we did: strategy, logotype design, package design, illustration.

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WORKS

SOFT DRINKS

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SOFT DRINK

SOFT DRINK

AFTER

Re-design Dlya Tebya.

Client: Senorita. Project: Dlya tebya - juices.

BEFORE

Objective: to adapt existing package design on a new type of Tetra Pak packaging, as well as to develop a new logo that emphasizes the brand identity. What we did: logotype design, package design.

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SOFT DRINK

SOFT DRINK

My love - juices package design.

Client: Senorita. Project: My Love - juices. Objective: create new package designs for a juice and nectar brand My Love, which reflects the love and tenderness of romance. What we did: logotype design, package design.

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SOFT DRINK

SOFT DRINK

Dario - juices package design.

Client: Sunfruit. Project: Dario - juices. Objective: create a design for juice and nectar brand Dario. What we did: logotype design, All natural sign design.

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SOFT DRINK

SOFT DRINK

Dario Wellness juices package design. Endless pleasure.

Client: Sunfruit. Project: Dario Wellness - juices. Objective: develop package designs for juice brand Dario Wellness, which reflects modernity, fashion. What we did: logotype design, package design.

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SOFT DRINK

SOFT DRINK

AFTER

Re-design Swell.

Client: Lider. Project: Swell - juices.

BEFORE

Objective: juice package redesign, making the new look more premium by reinforcing Swell branding. What we did: logotype design, package design, bottle design.

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SOFT DRINK

SOFT DRINK

Gorilla energy drink. King Kong is alive!

Client: Moskovskaya brewing company. Project: Gorilla - energy drink. Objective: create a new brand of energy drink Gorilla and packaging design that communicates strength and “anti-glamor�. What we did: strategy, logotype design, package design.

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SOFT DRINK

SOFT DRINK

EX-3 - fitness drink.

Client: Patra Project: EX-3 fitness drink. Objective: create a new brand, design of forms and labels for bottles of functional beverages for active people. What we did: strategy, logotype design, package design.

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WORKS

ALCOHOLIC DRINKS

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

Zatecky Gus Czech tradition.

Client: Baltika brewing company. Project: Zatecky Gus - beer. Objective: to create a new brand for new beer Zatecky Gus and communicate traditional Czech beer design perception. What we did: logotype design, package design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

FAXE - winter edition. Have a merry christmas!

Client: Moskovskaya brewing company. Project: FAXE winter edition - beer. Objective: to create Christmas edition design for 1 liter original can. What we did: package design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Re-design Baltika 9.

Client: Baltika brewing company. Project: Baltika 9 - strong beer.

BEFORE

Objective: evolutionary design route for existing design in order to make it more premium and modern. What we did: strategy, package design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Beliy Medved redesign.

Client: Efes. Project: Beliy Medved - beer.

BEFORE

Objective: evolutionary design route for existing design in order to make it more premium and modern. What we did: label design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

Beliy Medved Draft.

Client: Efes. Project: Beliy Medved Draft - beer. Objective: new line of Bely Medved from barrel design that will stand out from the regular line and communicate rustic beer taste. What we did: label design, emboss design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

PET bottlle for «Zlaty Bazant».

Client: Heineken. Project: Zlaty Bazant - beer. Objective: to create premium PET bottle that will communicate European origin of beer brand and rich traditions. What we did: bottle design, label adaptation.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Re-design Doctor Diesel.

Client: Heineken. Project: Doctor Diesel - beer.

BEFORE

Objective: to rebrand and redesign Doctor Diesel beer to meet the needs of target audience young, trendy and outgoing. What we did: strategy, logotype design, bottle design, label design, design development.

R E S U LT Laun c h in November of 2007 year Sold Market share

2.6 times more than in 2006

2008 yea r 19 times more than in 2006

0,5 % Provided by Heineken Russia WWW. GETBR AND.COM


ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Shikhan - born in Bashkiria.

Client: Heineken. Project: Shikhan - beer.

BEFORE

Objective: redisign of Shikhan beer label with the purpose to stir the pride for the homeland Bashkiria. What we did: package design, illustration.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Stariy Melnik draft beer redesign.

Client: Efes. Project: Stariy Melnik draft beer.

BEFORE

Objective: Stary Melnik barrel beer can design that communicates the idea of a city pub. What we did: package design.

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ALCOHOLIC DRINKS

ALCOHOLIC DRINKS

AFTER

Re-design Konigsberg.

Client: Heineken. Project: Konigsberg - beer.

BEFORE

Objective: evolutionary redesign with a focus on European beer traditions and refreshment. What we did: package design.

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CONTACTS

CONTACTS

Mariya Lugovaya development manager mlugovaya@getbrand.ru

Liza Smirnova senior account manager esmirnova@getbrand.ru Lina Nazyrova account manager anazyrova@getbrand.ru

Julia Chaley account manager jchaley@getbrand.ru

Andrey Gornov CEO agornov@getbrand.ru

ADDRESS 5, build 1, Bersenevskiy pereulok, Moscow, 119072, Russia, tel. +7 495 66 99 200 tel. +7 495 66 99 300 wantbrand@getbrand.ru

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