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to Omnichannel Personalization”. The report provides marketers with actionable insights, critical enablers and advice for how to succeed with omnichannel shoppers in this new retail environment. The guide is based on the exclusive insights and extensive know-how of top retail marketers including: GameStop, Godiva, The Home Depot, Jamba Juice, JCrew, Michaels, OfficeMax, Petco, Quiznos, Roundy’s Supermarkets, Saks Fifth Avenue and Sears/Kmart.

Linking Theory And Practice At the most basic level, omnichannel personalization is an evolving practice, effectively engaging customers across all touchpoints through relevant interactions that uphold a consistent brand identity, but are tailored to meet customers’ unique preferences. Success in omnichannel personalization means that marketing must revolve around customer engagement. A one-way


Brand Quarterly MAY 2014  

In this issue: • Marketing Audits And Your Marketing Strategy • It’s All About the Customer Experience • Location: The New Currency Of Marke...

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