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2016 Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted on the following pages, have a wealth of experience and knowledge to share; and have gained the respect of their peers through their words, actions and achievements, in print, in person and online. Combining their well-deserved recognition with some added value for our readers, we asked each finalist to share their own Marketing Mantra, and let us know why they believe it creates better marketers.

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Brand Quarterly #24