Brand Quarterly #24

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5 Ways To Identify And Motivate Your Social Employee Champions Deirdre Breakenridge

Because social media is 24/7, you need an army of employee champions to be your eyes and ears, and your passionate amplifiers. However, you can’t simply tell people to be your social champions. You have to earn their ambassadorship. The process begins with education and inclusion; getting your own employees to become a part of the social brand building process. Education and inclusion will get your employees understanding what you’re trying to accomplish and how they can be an instrumental part. Suddenly, their communication will not be exclusive to what they do on the job, but it will extend outside of the workday and into their social lives.

Every person in the company has the potential to be a social champion - if they’re a brand champion first