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Big Data Won’t Drive Creativity, Big Insights Will Jane Evans A key focus for businesses has been how to meet the big data challenge. However, the emphasis has been on the quantity, rather than quality, of data and while being overwhelmed by volume, businesses have missed the real opportunity – the Big Insight. The problem is that marketers aren’t quite sure where to begin. They should take a leaf out of the book of Behavioural...

CMOs: How To Become A Chief Silo Buster Lynne Jarman-Johnson The changing landscape of brand intimacy in marketing doesn’t allow any team to work on an island unto themselves. Marketing has a responsibility to blow up silos - we must build the teams and communication lines to succeed in our roles, and to provide the best service to our customers...

Interactivity: Engaging Prospects At Every Stage Of The Buyer’s Journey Gavin Finn Content Is Not Enough. Because the B2B “buyer’s journey” has evolved dramatically, due to the proliferation of information on the Internet, savvy marketers have focused on providing “content” to match the needs of buyers at each stage of their journey. Content...

The Death Of The Banner Ad Anne Gherini How Mobile Is Forcing Marketers To Look Beyond The Click… June 7, 2007, was a date that changed the landscape for marketers. As Steve Jobs stood in front of a crowded room of Tech geeks and lovers he held up the first iPhone and said, “Your Life in the Palm Of Your Hand.” Now, many of us who already had a love for our iPods and iMacs were intrigued...

Brand Quarterly

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Profile for Vesey Creative

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

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