Page 69

4. Place your content on a platform with a social syndication team If you try to pitch the publication directly, it is highly unlikely you’ll get a response. However, there are many platforms out there that have media syndication teams. Quora and Medium are my favorite two. Both platforms have people who work strictly with publications to syndicate their content into different outlets. If you’re creating content with actionable takeaways that are formatted in the same way the publication already uses, your chances of having your content being syndicated and featured in these publications will increase significantly.

BQ - What’s your take on social platform selection for building a following? Are there some must-haves? Should it be limited, or should you try to hit them all? Leonard Most people don’t realize this, but if you try to appear on all social platforms, that in itself is a full-time job. It’s probably easier to outline what I do.

She then shares links to the article on my personal site, on my public Facebook page, Twitter, LinkedIn, Pinterest, and Google+. I have other social media platforms that I rarely use, but these are my bread and butter.

BQ - How do you feel entrepreneurs can break through the digital noise and make a real connection with their followers? Leonard People are sick and tired of hearing success stories. Everyone wants to be a hero, but most people forget about the back-story. People follow Batman and Spiderman because they have a captivating back-story about how they became orphans. It’s these back-stories that lit the fire on the path to their dreams. The only way you’ll break through the digital noise is by building out your character. Do this through your own authentic voice and expand your audience. With all this in place, you will be able to blow people away with your expertise.

I write content. I put it on my Inc. column or on Quora. My assistant takes the content I wrote and copies it onto my website, Medium and LinkedIn’s publishing platform.

The only way you’ll break through the digital noise is by building out your character

Leonard Kim Managing Partner | InfluenceTree Leonard Kim is managing partner of InfluenceTree. At InfluenceTree, Leonard and his team teach you how to build your brand, get featured in publications and growth hack your social media following. Leonard’s content has been read over 10 million times. He has amassed a social media following of well over 100,000 people. He has been profiled and/or featured in publications ranging from Inc., Fortune, Entrepreneur, Forbes, Huffington Post and more. He has been on more podcasts than he can name, ranging from Success Hackers to Ask Altucher.

www.leonardkim.com

Brand Quarterly

69

Profile for Vesey Creative

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

Advertisement