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Multi-Generational Marketing: A Must For Any Brand Kristin Kelley

Remember the days when one marketing approach generally worked pretty well? They’re gone. Unless your brand appeals only to one audience demographic, you must tailor your branding, marketing strategies and tactical executions to four distinct generations: Baby boomers, Gen X, Millennials and - fast-moving, soon-to-take-over-the-world - Gen Z.

Brand Quarterly

55

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

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