Multi-Generational Marketing: A Must For Any Brand Kristin Kelley
Remember the days when one marketing approach generally worked pretty well? Theyâ€™re gone. Unless your brand appeals only to one audience demographic, you must tailor your branding, marketing strategies and tactical executions to four distinct generations: Baby boomers, Gen X, Millennials and - fast-moving, soon-to-take-over-the-world - Gen Z.
Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.