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Tesla’s Building A Legendary Brand And So Can You Bryan Eisenberg

Recently, Tesla Motors started taking $1000 deposits for the new Model 3. In the first week, they collected 325,000 deposits, representing about $14 billion in sales. That‘s a lot of cars. And about what GM’s Buick brand sells in a quarter. Tesla is building a legendary brand. Buick is rebuilding their brand - and there’s value in considering both of them.

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Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

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