Branding From The Inside Out: Why Personal Disruption Will Keep Your Customers Happy Whitney Johnson
This is the era of disruption - an unavoidable, sometimes uncomfortable, always immensely powerful force. Businesses underestimate it at their peril. But a conscious effort to harness this energy polishing an internal brand, attractive to employees, and an external brand, irresistible to customers, can reap big rewards.
Employees Ain’t Happy (Ain’t Nobody Happy) As a marketer, you know better than most that consumers avail themselves of a wealth of information provided by fellow consumers when making purchasing decisions. The same methods are used by job seekers. Through social media platforms such as Twitter or LinkedIn, or dedicated online review sites like Glassdoor, potential employees can vet companies before accepting an offer of employment - or even bothering to apply. Like it or not, your brand as an employer is an open book. Meanwhile, prospective hires are often not just looking for work, or for a paycheck; they are looking for opportunities for self-expression, creative development, and a chance to realize personal dreams through meaningful employment. In a very real sense, when they take a job, they are ‘hiring’ you to meet their needs as much as you are hiring them. To compete for top talent, make sure that yours is a book these individuals want to read.
Like it or not, your brand as an employer is an open book
Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.