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The Secret And Symbiotic Relationship Between Branded Content And Social Media Melanie Deziel

Broadly speaking, native advertising is said to be any advertising that matches its environment. On a social network, this often comes in the form of a brand-promoted post appearing alongside organic posts from users that person follows. On a publisher’s site where the norm is written content, videos, infographics or other multimedia, native advertising takes on those formats, allowing advertisers to create branded content to tell stories and deliver information with the same tools.

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Brand Quarterly #20 - Social Media Special Edition  

Social brands think outside the box - find out how yours can too, from the 27 social-savvy experts in our first ever Social Media special ed...

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