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60 Benchmarking Loyalty Programs: A Call For Consistency

64 Brand Quarterly’s 2015 ‘50 Marketing Thought Leaders Over 50’ List

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Mark Johnson

From The Editor Get your brand dressed for success, with a little help from the 60+ brand, marketing and business experts sharing their insights in this 4th Birthday edition of Brand Quarterly. Four short years ago, Andrew and I nervously launched the first issue of Brand Quarterly (our ‘baby’). The couple of hundred supportive people who witnessed our first issue has grown - to see this October mark our first 350,000+ page views in a month - due in large part to our loyal readers spreading the word and the generosity of our world class contributors sharing their expertise. A HUGE Birthday Thank You to each and every one of you; we hope you enjoy this issue (and the many more to come). Another big factor in our continuing growth is the support of our wonderful Brand Benefactors. This issue sees us welcoming branding automation wizards, Bynder, into our Brand Benefactor fold - helping us to bring you more brand-building insights and tools on a regular basis - thanks for your support guys, looking forward to collaborating with you over the coming year. You’ll also find unveiled in this issue your ‘50 Marketing Thought Leaders Over 50’ for 2015 (starting on page 64). Plus, check out page 35, for details on our inaugural Brand Champions list. Know someone who epitomises their company brand? Who goes the extra mile to spread the brand message? Let’s help them get the recognition they deserve. Enjoy this issue - and make sure you try the cake :)

Fiona Brand Quarterly Magazine ISSUE #18 - Published NOV 2015 www.BrandQuarterly.com Publisher/Design: Vesey Creative Ltd brandquarterly@veseycreative.com

As the publishers of Brand Quarterly, we take every care in the production of each issue. We are however, not liable for any editorial error, omission, mistake or typographical error. The views expressed are those of the contributors and not necessarily those of their respective companies or the publisher.

Brand Quarterly

Copyright: This magazine and the content published within are subject to copyright held by the publisher, with individual articles remaining copyright to the named contributor. Express written permission of the publisher and contributor must be acquired for reproduction.

Brand Quarterly Issue 18  

Get your brand dressed for success - with a little help from 60+ brand, marketing and business experts in this 4th Birthday edition of Brand...

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