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Seminar & Forum

TIME TO

M

V E

::discovering time to be active in your busy life::

MEDIA KIT

Feb. 18 | 12 p.m | Cox Convention Center w w w . a m e r i c a n m o v e m e n t . o r g/timetomove


Seminar & Forum

TIME TO

M

V E

::discovering time to be active in your busy life:: with special guest Self magazine’s Sharon Saunders

Feb. 18 | 12 p.m | Cox Convention Center w w w . a m e r i c a n m o v e m e n t . o r g/timetomove For more information, contact: 555-3535 or tickets@americanmovement.org


NEWS RELEASE   Feb.  7,  2012   FOR  IMMEDIATE  RELEASE                                  

      Contact  Information:                          Scott  Michael,  Director  of  Communications                          Office:  (405)  555-­‐5654       Email:  smichael@amovement.org    

American Movement  Hosts  Fitness  Seminar   OKLAHOMA  CITY,  OKLA.  –  American  Movement  is  hosting  Time  to  Move,  an   afternoon  seminar  and  forum,  Feb.  18,  at  12  p.m.  at  the  Cox  Convention  Center  in   Oklahoma  City.     The  event  will  include  guest  speakers  Sharon  Saunders,  an  award  winning   columnist  from  Self  magazine,  along  with  president  and  founder,  Andrew  Adamson,   as  well  as  testimonials  from  members  of  American  Movement.    Lunch  will  be   catered  by  Cool  Greens,  an  organic  sandwich  shop,  and  will  be  included  with  the   price  of  a  ticket.  The  focus  of  the  afternoon  will  be  helping  people  find  time  for   physical  activity  in  their  busy  lives.     “We  are  excited  about  the  opportunity  to  deliver  our  message  to  a  live   audience,”  American  Movement  co-­‐founder  Scott  Michael  said.    “When  people  read   about  us  from  our  website  or  in  news  articles,  the  message  isn’t  always  as  clear  as   we  feel  we  could  make  it  in  person.”     Time  to  Move  will  address  this  issue  and  provide  solutions  to  those   attending.    Katie  Colvin,  a  new  member  of  the  organization,  says  she  is  looking   forward  to  meeting  the  founders  and  continuing  her  path  to  a  healthy  lifestyle.     “More  than  anything,  I’d  like  to  meet  and  talk  with  other  members  of   American  Movement,”  Colvin  said.    “I’ve  felt  so  much  better,  physically  and  mentally,   since  becoming  a  member  and  want  to  encourage  other  people  who  may  be  weary   of  joining.”       American  Movement  was  founded  in  2011  with  the  mission  to  raise   awareness  about  American’s  health,  as  well  as  promote  the  concept  of  an  active   lifestyle.   Tickets  are  $18  in  advance  and  $20  at  the  event.    For  more  information,  including   advanced  ticket  ordering,  visit  www.americanmovement.org/timetomove.       ###  


Time to  Move  Fact  Sheet   Date: Sunday, Feb. 18, 2012 Time: 12 p.m. to 4 p.m. Location: Cox Convention Center, Oklahoma City, Okla. What is it?: An afternoon-long seminar and forum focusing on helping Americans find the time in their busy lives to be active. It will feature guest speakers as well as catered lunch from local restaurant, Cool Greens. Speakers: Sharon Saunders (Self magazine) Andrew Adamson (co-founder and CEO) Scott Michael (co-founder and Director of Communications) Ticket Information: Advance Ticket - $18 Day of Event Ticket - $20 Tickets will be sold online prior to the event and at the door. Online Ticket Sales: www.americanmovement.org/timetomove/tickets Last Day to Purchase Tickets Online – Feb. 16, 2012   For  more  information:    Visit  www.americanmovement.org/timetomove      


Moving to  America     Eat  this,  not  that.    No,  not  that  either.    Yes,  this.  Sure,  it  seems  ridiculous,  but  that’s   only  because  it  probably  is.    Atkins,  South  Beach,  Weight  Watchers  and  just  about   every  other  fad-­‐diet  have  Americans  bending  over  backwards,  just  figuratively,  of   course,  to  shed  a  few  pounds.     But  perhaps  the  best-­‐kept  secret  in  weight  management  is  about  to  be  revealed  by   health  activists,  American  Movement.     American  Movement  is  an  organization  committed  to  raising  awareness  about  and   preventing  obesity  in  Americans.    The  ultimate  goal  of  American  movement  is  to   help  Americans  develop  healthy  active  lifestyles,  and,  more  importantly,   consistently  maintain  that  activity,  according  the  website’s  homepage.     Scott  Michael,  co-­‐founder  and  director  of  communication  for  the  company,  says  that   the  solution  to  most  American’s  problems  is  actually  finding  the  time  to  be  active  in   their  busy  lives.     “It’s  really  no  crazy  secret,”  Michael  said.    “Most  people  have  trouble  with  fitness   because  they  don’t  think  they  have  the  time  for  it.    A  major  part  of  what  we  do  is  try   to  show  them  that  there  are  always  little  ways  to  work  physical  activity  into  their   daily  routines,  whether  they  realize  it  or  not.”  


Simple daily  modifications,  such  as  choosing  the  stairs  over  the  elevator  and  healthy   snacking  throughout  the  day,  can  work  wonders  for  overall  health,  Michael  said.     American  Movement  is  putting  a  halt  on  crash  diets  and  detoxes,  showing  the   people  how  they  can  have  their  cake  and  earn  it,  too;  just  have  a  smaller  piece,  with   a  side  of  physical  activity.         “All  of  these  Hollywood  diets  that  you  hear  and  read  about  are  making  unrealistic   demands  of  the  average,  on-­‐the-­‐go  American,”  Michael  said.    “Working  Americans   don’t  have  the  time,  money  or  resources  to  eat  the  perfect  meal  for  every  meal.    We   stress  portion  control,  healthy  snacking  and,  above  all  else,  getting  your  heart  rate   up  and  your  blood  flowing  every  day.”     For  those  of  us  interested  in  joining  this  Movement,  clear  your  schedules  for  Sunday,   Feb.  18  in  Oklahoma  City  and  grab  a  seat  for  Time  to  Move,  at  the  Cox  Convention   Center.    An  afternoon  seminar  and  luncheon,  TTM  will  feature  guest  speaker  and   Shape  magazine’s  award-­‐winning  columnist,  Sharon  Saunders,  as  she  highlights  how   to  discover  the  time  to  move  in  our  busy  lifestyles.     One  of  American  Movement’s  newest  members  and  self-­‐proclaimed  “activity   activist,”  Katie  Colvin,  says  she  looks  forward  to  her  first  event  as  a  member  of  the   organization.  


“For the  past  eight  weeks,  I’ve  practically  lived  off  of  the  podcasts  and  videos  on   [American  Movement’s]  website,”  Colvin  said.    “But,  I  think  hearing  it  all  in  person   and  sharing  stories  with  other  members  will  be  a  whole  new  inspiration.”     If  Colvin’s  enthusiasm  isn’t  enough  to  at  least  spark  your  interest,  then  perhaps  the   numerous  testimonials  at  www.americanmovement.org  can.    So,  what  are  we   waiting  for,  America?    Let’s  get  moving.    


Biography   Andrew  Adamson  is  the  CEO  and  co-­‐founder  of  the  American   Movement  organization.    A  native  of  Oklahoma  City,  Okla.,   Adamson  graduated  from  Oklahoma  State  University  with   degrees  in  Strategic  Communication  and  Marketing.    Shortly   after  graduating,  he  felt  compelled  to  start  American   Movement  after  realizing  America’s  imminent  need  to   improve  its  health.    “I’ve  always  been  involved  in  health  and   fitness  in  some  way,”  Adamson  said.    “I’ll  be  the  first  to  say   that  no  one  is  perfect  in  the  health  choices  they  make.    But   American  Movement  is  not  about  being  perfect.    It’s  about   setting  goals,  being  active  and  achieving  personal  success,  no   matter  to  what  degree.”    Adamson  hopes  that  the  Time  to  Move  seminar  will  raise   awareness  and  increase  membership  of  American  Movement.      

American Movement Media Kit  

American Movement Media Kit

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