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Motor brands stand out in Ireland RepTrak 2013 study 18.04.2013 Categories: Management, Marketing Strategy, Motoring, Company News Tags: Kerry Group, Google, Volkswagen, Toyota, Apple, BMW, Share:

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BMW has been named the most reputable organisation in Ireland, according to the results of the annual Ireland RepTrak 2013 study, followed by Apple, Google, Volkswagen and Toyota.

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The independent study ranked how highly organisations are held in esteem, how much they are admired and trusted, and how good the general public feels about them. It also looked at how an organisation was rated across the key dimensions of reputation, which are leadership, innovation, governance, workplace, performance, citizenship and innovation.

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From Stretched to Strengthened IBM Motor brands stand out in Ireland RepTrak 2013 study Niamh Boyle, managing director, Corporate Reputations and Michael Nugent, BMW

BMW was also recently named as the world’s most reputable company in the Global RepTrak 100 study, the world’s largest study of corporate reputations undertaken by Reputation Institute. “The best companies in Ireland don’t leave their reputation to chance. They ensure that reputation management is an integral part of their business strategy and they work systematically with their stakeholders and customers to ensure that reputation decision-making remains to the forefront. Because of this, these companies are seeing the business benefits that reputation can bring,” said Niamh Boyle, managing director, Corporate Reputations, which carried out the research with the Reputation Institute.

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“Companies recognise the value of a strong reputation, but they are facing new challenges that a majority are not prepared to meet. Their number one challenge is the lack of a structured process for integrating reputation-based decision-making into their business planning. This is limiting their ability to drive customer loyalty, increase sales, and capture market share.”

4/22/2013 21:31


Motor brands stand out in Ireland RepTrak 2013 study - Leadership - Lea...

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http://businessandleadership.com/leadership/item/40634-motor-brands-st...

Kerry Group won the award for the best performing Irish indigenous organisation for the second year in a row, followed by Smyths Toys, Penneys and Aer Lingus.

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The study measured the reputations of 100 firms in Ireland between January and February 2013, based on more than 14,000 consumer ratings from members of the general public.

Sorcha Corcoran Categories: Management, Marketing Strategy, Motoring, Company News Tags: Kerry Group, Google, Volkswagen, Toyota, Apple, BMW, Share:

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4/22/2013 21:31

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