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MAGNAVI Brand Standards Manual

ART323 Graphic Design II | Professor Jane Dorn | Š Andrew Rober ts, 2014


MAGNAVI

™

Brand Standards Manual


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MAGNAVI:We’re Kind of a Big Deal As MAGNAVI silently sneaks up on two decades of game creation, it seems PMOISYVTVIWXMKIMRXLIMRHYWXV]RIZIVWXSTWKVS[MRK 3YV½VWXKEQI 1986’s Gridiron!, was followed-up by a series of PC-only Terminator games in the early ‘90s. But it was The Elder Scrolls: Arena, released in 1994, that catapulted us to the top echelon of game developers. The Elder Scrolls franchise that was spawned makes MAGNAVI the premiere GVIEXSVSJ[IWXIVR64+WEWXEXYW[EWSRP]WSPMHM½IH[MXLXLIVIPIEWI SJ*EPPSYXMR RS[GEPPIHXLI½RIWX[IWXIVR64+IZIVGVIEXIH =IEL[I´VIHI½RMXIP]EFMKHIEP


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8EFPISJ'SRXIRXW ;LEXMWE&VERH7XERHEVHW1ERYEP# 1MWWMSR :EPYIW 0SKSERH0SKS9WEKI  Brandmark  Signature: Lockup Options  Designated Clearspace  Minimum Size  Logo Color Palette and Implementation Rules of Usage  7]WXIQ8]TSKVETL]  &VERH-HIRXMX]4EGOEKI  Letterhead  Envelope Business Card  8SYGLTSMRXW  'VIHMXW

3 4 6 6 8 9 10 11 14 16 17 17 18 20 21 30


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What is a Brand Standards Manual? This guide is an overview of brand assets for MAGNAVI. It includes logo and color guidelines for use in your marketing materials. Why is this Brand Standards Manual important? Over 20 million people around the globe have bought MAGNAVI’s games. As that number grows, and new people in new markets begin to connect with one another, delivering a clear and consistent message becomes increasingly vital. Our goal is to make sure MAGNAVI is a brand people can trust.This guide is designed to help you communicate MAGNAVI’s brand in a way that meets people’s expectations in the most effective way possible. Questions WLSYPHFIHMVIGXIHF]IQEMPXSXLI1%+2%:-'SVTSVEXI3J½GIEX marketing@magnavi.com.


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Mission & Values There’s a good reason Magnavi only releases a game every two or three years.We make the best RPGs the West has to offer.We make some of the best graphics the West has to offer as well. For nearly two decades people around the globe know MAGNAVI for the outstanding quality of gaming experiences we offer. Our purpose is to maintain and strengthen our reputation with our customers and captivate people across all generations with the best quality games the West can offer.


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Vision With our ever increasing success in the current gaming market, MAGNAVI would like to broaden the scope of our target audience to include older younger children and older adults.To do this, MAGNAVI will: ˆJYVXLIVSYVYWISJXLI[IFWSGMEPQIHMEERHQSFMPIETTW ˆYWMRKXLIEFSZIJSVQWSJGSQQYRMGEXMSRXSETTIEPXSXLIZEVMSYWEKIW via a modern, adventurous experience ˆI\TERHMRKXLIQEVOIXF]I\TPSVMRKRI[GETXMZEXMRKERHI\GMXMRK ˆMRGVIEWI ETTIEP XS[EVH XLI FVSEHIV RI[ EYHMIRGI F] TYWLMRK XLI emphasis of the realsim in our games


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Brandmark & Wordmark

MAGNAVI Brandmark Wordmark

MAGNAVI

1%+2%:-´WPSKS[EWGVIEXIHWTIGM½GEPP]XSVI¾IGXXLIMQEKMREXMZIERH natural open world nature of MAGNAVI’s games. Bold, natural, rugged, realistic. MAGNAVI is as bold and adventurous as the worlds and experiences we create. The logo may be used in any promotional or corporate material that pertains to service or products that the company has to offer.This includes advertising, website content, merchandise, signage, business cards, stationary, etc. All of these materials must be approved for correct use before use or sale.The logo may not be used on any materials that pertain to another company outside of the store, unless approved by MAGNAVI.The logo consists of two parts: the brandmark and the wordmark.


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2”

1” Signature: Lockup Options Vertical Lockup .5”

.5”

MAGNAVI Live & Let Play “

10.5 16

AG x2=

The height of the space between Brandmark and Wordmark and between Wordmark and Tagline.

ˆ8LIWXERHEVHWM^ISJXLIZIVXMGEPPSGOYTSJXLI1%+2%:-PSKSMWX[S inches, measured from the left side of the M to the right side of the I in the wordmark. ˆAt this size, the brandmark must measure exactly one inch, measured from the lower left corner to the lower right corner. ˆ%XXLMWWEQIWM^IXLIXEKPMRIQYWXQIEWYVIXIRERHSRILEPJWM\XIIRXLW of an inch, measured from L of Live to the y in Play. ˆ8LIFVERHQEVOERH[SVHQEVOMRXLIZIVXMGEPPSGOYTEVIXSEP[E]WFI centered. ˆ8LIEWGIRHIVSJXLIGETMXEP0MR0MZIQYWXEPMKRTIVJIGXP][MXLXLIFSXXSQ VMKLXGSVRIVSJXLI½VWX%MRXLI[SVHQEVO ˆ8LI WTEGI FIX[IIR XLI FVERHQEVO ERH [SVHQEVO ERH XLI WTEGI between the wordmark and tagline must be equal. This distance is determined by the measurement of the height of the space between XLIFEWIPMRIERHXLIFSXXSQSJXLIGVSWWFEVMRXLI½VWXPIXXIV%MRXLI word mark, multiplied by two.


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3 1/16”

1”

2”

MAGNAVI Live & Let Play

MAGNAVI Live & Let Play x2

MAGNAVI Live & LLet Pl Li Play

Signature: Lockup Options Horizontal Lockup ˆ8LIWXERHEVHWM^ISJXLILSVM^SRXEPPSGOYTSJXLI1%+2%:-PSKSMW and one sixteenth inches, measured from the bottom left corner of the brandmark to the bottom right corner of the wordmark. ˆAt this size, the brandmark must measure exactly one inch, measured from the lower left corner to the lower right corner. ˆ%XXLMWWEQIWM^IXLIXEKPMRIQYWXQIEWYVIXIRERHSRILEPJWM\XIIRXLW of an inch, measured from L of Live to the y in Play. ˆ8LIFVERHQEVOERH[SVHQEVOMRXLILSVM^SRXEPPSGOYTQYWXWLEVIXLI same baseline. ˆ8LIEWGIRHIVSJXLIGETMXEP0MR0MZIQYWXEPMKRTIVJIGXP][MXLXLIFSXXSQ VMKLXGSVRIVSJXLI½VWX%MRXLI[SVHQEVO ˆ8LIWTEGIFIX[IIRXLIFVERHQEVOERH[SVHQEVOERHXLIWTEGIFIX[IIR the wordmark and tagline must be equal. This distance is equivalent to HSYFPIXLIWTEGIFIX[IIRXLI1ERHXLI½VWX%MRXLI[SVHQEVO


M

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M

MM M MAGNAVI M N

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Clearspace The MAGNAVI logo must always have a designated clearspace area to separate it from the other elements around it. This space is equivalent to the width of the M of the wordmark. This boundary exists on all sides of the logo.


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0.6”

1.5”

10

Minimal Size Vertical Lockup

MAGNAVI

MAGNAVI Live & Let Play

0.8”

MAGNAVI

2.375”

MAGNAVI Live & Let Play

The MAGNAVI signature vertical lockup must never be made at a size smaller than 1.5 inches. The MAGNAVI logo vertical lockup may not be made at a size smaller than 0.6 inches. Any sizes smaller than this will make the tagline and wordmark illegible, therfore tarnishing the cleanliness and reputation of the brand.

Horizontal Lockup The MAGNAVI signature horizontal lockup must never be made at a size smaller than 2.375 inches.The MAGNAVI logo horizontal lockup may not be made at a size smaller than 0.8 inches. Any sizes smaller than this will make the tagline and wordmark illegible, therfore tarnishing the cleanliness and reputation of the brand.


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Logo Color Palette and Implementation 1

MAGNAVI 2

MAGNAVI 3

MAGNAVI 4

MAGNAVI

The MAGNAVI logo may only be used in the four following colors or color combinations: 1- Solid 100% CMYK Black 2- Solid 0% CMYK White 3- Brandmark = PMS 5493 C Wordmark = PMS 3035 C 4- Brandmark = PMS Warm Gray 1 C Wordmark = PMS Warm Gray 4 C * If the full signature is used, the tagline must be the same color as the wordmark.


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C:0 Y:3

M:2 K:6

C:0 Y:9

M:4 K:24

C:0 Y:0

M:0 K:100 G:0

R:239 G:233 B:229

R:201 G:193 B:184

R:0 B:0

Hex: D7D2CB

Hex: B6ADA5

Hex: 000000

Pantone Warm Gray 1 C

Pantone Warm Gray 4 C

Pantone DS Process Black C

C:43 Y:14

C:100 Y:5

M:0 K:72

C:0 Y:0

R:127 G:169 B:174

R:0 B:81

G:62

R:255 G:255 B:255

Hex: 7FA9AE

Hex: 003E51

Hex: ffffff

Pantone 5493C

Pantone 3035C

Pantone DS 325-9 C

M:0 K:21

M:0 K:0

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Logo Color Palette and Implementation The MAGNAVI logo color palette is consistent with both the concept and the aesthetics of our games, and was made especially for the purposes of being easy to see on a multitude colorful and complex backgrounds.


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Brand Color Palette and Implementation The full MAGNAVI color palette, however, includes one more color that is under no circumstance to be used in any part of the MAGNAVI logo or signature. This color is Pantone 1815 C. It is only to be used as an accent color on MAGNAVI approved designs. This means it cannot be used in an amount that covers a total greater than 10% of any MAGNAVI design.

C:0 Y:100

M:90 K:51

R:124 B:41

G:37

Hex: 7C2529 Pantone 1815 C


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Rules of Usage

MAGNAVI

MAGNAVI

In order to maintain clarity, continuity and unity of the MAGNAVI brand, follow the rules below: (S

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

ˆOnly use the MAGNAVI logo to refer to: - Your implementation of MAGNAVI on your website or in your work - Content that originates from MAGNAVI ˆ;LIRVIJIVVMRKXS1%+2%:-SRXLI[IFinclude a clear call to action that communicates your use of MAGNAVI (for example,‘visit MAGNAVI’s website for more’ or ‘Install MAGNAVI’s app’). ˆUse the blue version of the logo on white or light colored backgrounds ˆUse the brown version of the logo on black or dark colored backgrounds ˆ8LIFPYIPSKSQE]FIYWIHSRHEVOFEGOKVSYRHWERHXLIFVS[RPSKS may be used on light backgrounds only when granted special permission by MAGNAVI.


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Rules of Usage

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

MAGNAVI

(SR´X ˆ(SRSXYWIXLIFPEGOERH[LMXIZIVWMSRWSJXLI1%+2%:-PSKSYRPIWW granted special permission by MAGNAVI. ˆ(SRSXmodify the MAGNAVI logo in any way, such as by changing the design or color. If you can’t use the correct color due to technical limitations, use black and white. The same rules apply to the usage of the black logo as do to the blue logo, and to the white logo as do to the brown logo. ˆ(SRSXTPEGIXLI1%+2%:-PSKSSRER]FEGOKVSYRHXLEXVIRHIVWXLI logo illegible. ˆ(SRSXEPXIVXLIHMVIGXMSRSJXLIFVERHQEVOMRER][E]SVYWIMXEWE letterform other than ‘M’. ˆ(SRSXWXVIXGLSVEPXIVXLIWLETISJXLIPSKSMRER][E]I\GITXXSVIWM^IMX ˆ (S RSX YWI XLI LSVM^SRXEP PSGOYT SJ 1%+2%:-´W PSKS YRPIWW XLI placement of the vertical lockup would compromise the legibility of the logo (e.g. on the side of a CD/DVD or video game case), or if granted special permission by MAGNAVI.


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System Typography

Header Sub-Header Body Body (Digital)

+MPP7ERW6IKYPEV Gill Sans Italic Adobe Caslon Pro Regular Gill Sans Light

To ensure the absolute highest quality of the MAGNAVI brand and to IRWYVIPIKMFMPMX] EPPSJ½GMEP1%+2%:-HSGYQIRXWQYWXYWIXLIJSPPS[MRK system of typography: ˆAll document headers and titles must use +MPP7ERW6IKYPEV, and must be at least 3 font sizes larger than the sub-header. If there is no sub-header, the header or title must be at least 3 font sizes larger than the body copy. ˆ%PPHSGYQIRXWYFLIEHIVWERHWYFXMXPIWQYWXYWIGill Sans Italic. ˆ%PP HSGYQIRX FSH] GST] QIERX JSV non-digital use must be Adobe Caslon Pro Regular. Any and all body copy meant for digital use (e.g. for use on a website) must be Gill Sans Light. Any exceptions must be approved by MAGNAVI.


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1”

17

1”

1” .5”

MAGNAVI

MAGNAVI LLC 1370 Piccard Drive Suite 120 Rockville, MD 20850

Brand Identity Package

1.5” April 3, 2014 Mr. Michcael Lissitzky Obsidian Studios 204 Liberty Way Boston, MA 02108 Dear Mr. Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec orci purus, luctus vitae dignissim eu, iaculis sed purus. Vivamus faucibus, ipsum nec aliquet viverra, leo mauris condimentum ligula, sit amet sagittis enim ligula quis arcu. Vivamus et auctor mi. Fusce vel massa nulla. Phasellus nec eros mauris, et scelerisque orci. Donec malesuada orci vitae nulla accumsan porta a id massa. Quisque accumsan iaculis magna sit amet fringilla. Maecenas consequat, magna eget tincidunt semper, odio nibh rutrum mi, id feugiat ante nisi eu risus. Cras mattis varius eros, vel fringilla nisi suscipit eget. Quisque scelerisque sagittis nulla at porttitor. Mauris a justo et tellus interdum tristique. Sincerely,

John Doe

Co-Founder & CEO

T:

(912) 555-1234

M: john@magnavi.com

1”

8.5”

W: magnavi.com

11”

0IXXIVLIEH

0IXXIVLIEH

*SVQEX 8.5” x 11” Shown at 47% of actual size.

&SH]'ST] Typeface: Adobe Caslon Pro Size: 12pt Color: K: 90

'SPSVW MAGNAVI logo: Brandmark: Pantone Warm Gray 1 C Wordmark: Pantone Warm Gray 4 C Contact accents: Pantone 1815 C 6IXYVREHHVIWW Typeface: Gill Sans Light Size: 12pt Color: K: 90

4ETIV7XSGO Strathmore Writing Wove Ultimate White 24W (90 GSM) 8.5” x 11” *MPIREQI MAGNAVI_letterhead.eps MAGNAVI_letterhead.pdf


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2.75”

4”

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2.75” Brand Identity Package

MAGNAVI

.5” .5” .5”

9.5”

MAGNAVI LLC 1370 Piccard Drive Suite 120 Rockville, MD 20850

.7” .5” Place Stamp Here

.7” 4.125”

3.125”

9.5”

)RZIPSTI

0IXXIVLIEH

*SVQEX 9.5” x 4.125” Shown at 32% of actual size.

4ETIV7XSGO Strathmore Premium Wove Ultimate White 80T #10 Square Flap 12.5” x 19”

4.125”

'SPSVW MAGNAVI logo: Brandmark: Pantone 5493 C Wordmark: Pantone 3035 C *VSRXWMHIERHFSXXSQ¾ET Pantone Warm Gray 1 C Side Flaps: Pantone 5493 C Top Flap: Pantone Warm Gray 4 C Bar Color: Pantone 1815 C 6IXYVREHHVIWW Typeface: Gill Sans Light Size: 12pt Color: K: 90

*MPIREQI MAGNAVI_envelope.eps MAGNAVI_envelope.pdf MAGNAVI_envelope_diecut.eps MAGNAVI_envelope_diecut.pdf


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Brand Identity Package

1”

1.9375” 1%GN%:-00' 1370 Piccard Drive Suite 120 Rockville, MD 20850

4.125”

3.25”

MAGNAVI

9.5”

MAGNAVI

1”

19


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3” .4375”

Brand Identity Package

MAGNAVI

.5”

.4” .25” .25”

2”

2.7” .125” .125”

.4” .25”

John Doe

1”

Game Designer

912-555-1234 johndoe@magnavi.com MAGNAVI LLC 1370 Piccard Drive Suite 120 Rockville, MD 20850

.25” 1.75”

1.75”

0IXXIVLIEH

0IXXIVLIEH

*SVQEX 3.5” x 2” Shown at actual size.

'SRXEGX-RJS Typeface: Gill Sans Light Size: 9pt Color: K: 90

'SPSVW MAGNAVI logo: Brandmark: Pantone Warm Gray 1 C Wordmark: Pantone Warm Gray 4 C Accent bar: Pantone 1815 C 'SRXEGX-RJS2EQI Typeface: Gill Sans Regular Size: 12pt Color: K: 90

4ETIV7XSGO Strathmore Premium Super Smooth Ultimate White 120DTC 3.5” x 2” *MPIREQI MAGNAVI_business-card.eps MAGNAVI_business-card.pdf


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MAGNAVI Brand Standards Manual

ART323 Graphic Design II | Professor Jane Dorn | Š Andrew Rober ts, 2014

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Magnavi Brand Standards Manual  

A brand standards manual for the company Magnavi, a rebranding of Bethesda Softworks.