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LIBRO LIBRO BOOK NEWS is the journal of the New Mexico Book Association, a non-profit serving book professionals statewide since 1994. NMBA membership is open to everyone involved with books and publishing. Dues: $65 per year (new members $50 first year). Submit articles directly to Libro editor Art Brennan. PRESIDENT Jim Mafchir, (505) 988-7214 OFFICE ADMINISTRATOR Stephanie Hiller, (505) 660-6357 LIBRO EDITOR Art Brennan, (505) 508-5513

BOARD MEMBERS Paula Lozar, Vice President (505) 473-3479 Barbara Beasley Murphy, Treasurer (505) 983-9607 Janet K. Brennan, (505) 508-5513 Michael Hice, Publicity (505) 466-1256 Richard Polese, Senior Advisor (505) 231-1755 Karen Villanueva, Public Relations/ State Liaison, (505) 764-8323 Marty Gerber, (505) 466-0104 BOARD MEMBERS AT LARGE Arielle Guttman, (505) 984-8330 Devon Ross, (505) 983-7560 STATE LIAISON Ruth E. Francis, (505) 294-4367 Karen Villanueva, (505) 764-8323 WEBSITE MASTER NMBA OFFICE 1600 Lena St., Bldg. C, Suite C-12 Santa Fe, NM 87505 (505) 660-6357, FAX: (505) 983-0899 MAILING ADDRESS P.O. Box 1285, Santa Fe, NM 87504

Book News May/June 2013 Vol. 19, No. 3


THIS YEAR’S GALA and Membership Meeting will be held at on Friday, June 14, at the Pecos Trail Café (formerly Pepper’s), 2239 Old Pecos Trail, Santa Fe. This is an event not to be missed for several reasons: • Announcement of the winners of the annual Southwest Book Design Awards. • Annual election of board members. Two current board members are up for election. We seek candidates to fill the three open places. If you’re interested, contact Jim Mafchir or Stephanie Hiller. • Fun! Your $20 price will include a New Mexican buffet dinner, with vegetarian and gluten-free options, and nonalcoholic beverages. Schmoozing starts at 5pm, and the buffet will be served at 6pm. Nohost bar will be open. Make reservations using the link on our web site, or call the office at (505) 660-6357.

At the Gala Annual Meeting, NMBA members will elect three people to serve on our Board of Directors. Sandi Wright and incumbents Barbara Beasley Murphy and Richard Polese should be on the ballot. Members will receive ballot information by email in a few days. Paper ballots will be available at our gathering June 14. Every member is eligible to vote! Three positions on our nine-member board open each year. Directions: From I-25 north, take the Old Pecos Trail exit (Exit 284). Turn left, cross the freeway, and go straight through the first stoplight. The Pecos Trail Café is about a mile ahead on your right. From downtown Santa Fe, take Old Pecos Trail south. The Pecos Trail Café is on the left, about one-quarter mile past the intersection with St. Michael’s Drive.

CINDY BELLINGER, 62, FUELED HER LIFE AUTHOR, EDITOR, BOOK REVIEWER, woodcutter, horse wrangler, gardener, hiker, and ballet teacher, Cindy Bellinger engaged her gift of life to the fullest. Cindy died in her self-built Pecos cabin on April 9, following a courageous encounter with a rare sarcoma, which she shared in her poignant, funny, and insightful Cancer Chronicles blog until mere hours before her passing. Cindy Bellinger served with the NMBA as our Secretary from 2009 through 2010, then as Libro’s capable editor from 2010 through early 2012. For 20 years she wrote reviews of New Mexico books for the “Book Chat” column in Enchantment, the widely-read newspaper of the N.M.

Rural Electric Association. Her books include the richly entertaining Someone Stole My Outhouse, about her adventures in rustic homebuilding, and most recently Into the Heat: My Love Affair with Trees, Fire, Saws and Men. Earlier she launched The Woolly Times, a magazine about sheep care and products, and wrote articles for American Hunter, New Mexico Magazine, and Ceramics Monthly. She collaborated with Anne Hillerman on several books and produced features for The New Mexican and Albuquerque Journal. Cindy’s enthusiasms, talents, passions, and humor are missed, as well as celebrated, by many throughout our book community and beyond. ~ Richard Polese


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By Richard Polese, NMBA Senior Advisor WE RECENTLY LEARNED this surprising news: the initial Southwest Festival of the Written Word will take place September 27-29 in Silver City, New Mexico. Under the wing of the Mimbres Regional Arts Council, festival sponsors include Western New Mexico University and Silver City Public Library. Denise Chavez and Ana Castillo are scheduled keynote speakers. Authors and publishers will have the opportunity to sell books at a site in Silver City’s attractive and historic downtown. Visit to learn more, or contact Outreach Librarian Lillian Galloway, lgalloway@ Our presence at the New Mexico Library Association Annual Conference in Albuquerque was wellreceived by librarians from throughout the state. Librarians scooped up fifty NMBA Spring Showcase Catalogs at our well-situated table, and a good number of books were sold the final day. Special appreciation to Paula Lozar and Janet and Art Brennan who pitched in with me to make librarians truly welcomed at our NMBA table. > Southwest Book Fiesta Opens May 10! In just a few days, the first Southwest Book Fiesta will be all set to draw readers, experts and book buyers to Albuquerque’s Convention Center (May 10-12). NMBA has two tables for book selling, a featured seminar presentation on Friday, and will offer our refreshed 2013 Authors and Publishers Showcase Catalog. Some NMBA members have independent tables at this muchwelcomed event. If you’re not presenting or helping at our table or know friends who’d like to be at the Book Fiesta, admission is $8 per person in advance each day ($10 at the door; $20 for three-day pass). Tickets: or visit > Literary Market Place Lists Publishers Very large or very small, if you identify yourself as a book publisher, Literary Market Place (LMP) should include your company information at no cost. LMP is truly the bible of book publishing in America and beyond. Many public libraries have

the current print copy at their reference desk. LMP is also available online. When you contact LMP about your outfit, it serves well to have in mind in advance the nature of your publishing program, titles you’ve published or plan to publish, your rules for submissions, etc. Contact Carolyn Victor, Literary Market Place ITI Data Collection Center, PO Box 6000, Oldsmar, FL 34677. Reach her at, or (800) 8242470, ext. 224. > Publishing Executive, a lively magazine about the wide-ranging publishing business, comes to me free every month. Just ask, and you’ll receive it too! “What Is a Publisher?” by Robert M. Sacks is title of his thoughtful, provocative column in the April 2013 issue. (“Is a publisher just any outfit that deals with getting words to the public?” he asks.) Other articles check into the enduring success of Mother Jones magazine and Rodale Publishing, the limits of digital replacement, and the liveliness of San Francisco’s publishing scene. If you’re a “word worker” (as are we all in NMBA), you can receive to Publishing Executive at no cost: > John Byrd of family-run Cinco Puntos Press in El Paso was delighted to learn that the 2013 PEN/ Faulkner Award for Fiction was given to their title, Everything Begins and Ends at the Kentucky Club, a collection of short fiction by Benjamin Alire Saenz. > Become a Library Vendor! Yvonne Raymond invites you to learn about becoming a book vendor in the New Mexico State Library Database. Call Yvonne at (505) 476-9765. > Making “Points” for 18 Years Points & Picas first appeared in Libro in April 1995, just after I became NMBA president. My roles have changed and changed again during the past 18 years, but my Point & Picas column has appeared in every issue since then. In July, you’ll (likely) be reading the 120th version of these views, opinions, and information on the business and professions of producing books. I learned the art and crafts of book writing, design, and publishing right here in Santa Fe. In the early 1960s I landed a summer job as a “printer’s apprentice” with Jack Rittenhouse at his legendary Stagecoach Press.

WELCOME NEW MEMBERS Michael Kushner PO Box 35487 Albuquerque, NM 87176 (505) 610-0435

Paulette Frankl 2180 Old Arroyo Chamiso Santa Fe, NM 87505 (505) 810-6280

Pat Goehe 1000 Cordova Place #413 Santa Fe, NM 87505 (505) 989-8024

Susan Waterman P O Box 3 Rowe NM 87562 (575) 421-4373

Heather McCrea P O Box 31373 Santa Fe, NM 87594

Dirk Wales 1103 Canyon Rd Santa Fe, NM 87501 505 992-8334

John Cole John Cole Graphic Design,4-129 S. Meadows Rd Santa Fe, NM 87507

Membership in NMBA is just $50 for the first year. Join online at


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Attention! Libro Book News Calendar items should be submitted on our website form. Go to, then find Calendar & Events Submission Form. Your event may be chosen for posting in Libro or our monthly online NMBA Calendar.

May 2013 Book Events

Sunday, May 5: Rosemary Zibart and members of the Santa Fe Youth Group will host a reading and story telling event at Collected Works in Santa Fe. Contact: (505) 9882208. May 10-12: Southwest Book Fiesta. Albuquerque Convention Center, Southeast Hall. Contact: swbookfiesta. com. NMBA will present a workshop on Friday and supports prominent tables to show and sell our members’ books! Contact: Friday, May 17: NMBA Board Meeting will be held at the home of President Jim Mafchir on Candelario Street at 1:30 pm, (505) 988-7214. Friday, May 17: NMBA Networking Luncheon at Tiny’s Lounge and Restaurant, Pen Road, Santa Fe, 11:30 am. Share your insights on book writing, publishing, and marketing, and learn from others. Reservations not needed; bring a friend. Delicious, inexpensive food selections, too! May 29 – June 1: Book Expo America. Jacob Javits Center, New York. Exhibitor information: Chris Domans, (203) 840-5827,

June Book Events

Sunday, June 2: Savor the Flavor, Museum of International

Folk Art. Food event featuring New Mexican food products for sample and sale, outdoor horno baking demonstrations, cook book fair with New Mexico Authors, Cooking demonstrations. For more information call (505) 476-1200 or email Friday, June 14: NMBA Gala and Annual Membership Meeting! Pecos Trail Café, 2239 Old Pecos Trail, Santa Fe, gather at 5 pm, meeting begins at 6pm. You will enjoy a fine buffet meal and elect three members to serve on the NMBA Board. All members and friends are invited! The Pecos Trail Café used to be Peppers. It’s next to the Pecos Trail Inn - easy to find as you drive southeast from town on Pecos Trail. Good parking, too. (If you need more directions, call the café at 982-9444.) Friday, June 14: NMBA Board Meeting. Immediately follows our membership Meeting, at which officers (President, Vice-President, Secretary, Treasurer) are chosen by elected Board members for the coming year. Date and location of next Board meeting are set. NMBA members welcome to attend. Friday, June 14: New Mexico Coalition for Literacy. 25th Annual Meeting and Conference, State Library, Santa Fe, 8 am to 4 pm. To exhibit or attend, reach Ellen Gallegos, (800) 233-7587,

On the Horizon

Friday, July 12: NMBA Networking Luncheon at Tiny’s Lounge and Restaurant, Crossroads Center (Cerrillos Rd. at St. Francis drive), Santa Fe, 11:30 am. All welcome to share their new announcements and insights for producing and selling books! Welcoming atmosphere, reasonable food prices, and good conversation. Bring a friend!

Sept. 27-29: Southwest Festival of the Written Word. Silver City. Ana Castillo and Denise Chavez are keynote speakers; book sales booths available. Visit or reach Lillian Galloway at

With sadness we announce the passing of Shirley Jacobson, 84, on March 2, 2013. An antiquarian book dealer, Shirley was an avid book person, and was a one-time New York City book sales representative for the Museum of New Mexico Press. ~ Jim Mafchir Azro Press of Santa Fe announces Loco Dog and Tom, second book in the Loco Dog series. Written by Marcy Heller, richly illustrated by Nancy Poes, and includes a CD of railroad songs by Sid Hausman, the new title explores what life was like for a child in Raton in 1910-13, when the railroad was a large part of the town. In hardcover at $21.95, this charming book is for “Ages 4 to Forever.” David Giltrow recently rejoined NMBA and is currently writing a history of the British Colonial Film Unit in Africa.

Rosemary Zibart learned that her landmark book, True Brit, received the Silver 2013 Nautilus Book Award for midgrade and young adult fiction. The prestigious Nautilus is True Brit’s third major recognition! Janet K. Brennan has just released her 8th book, Tango Sunday: Tales on the Edge - available in paperback with a list price of $14.95. She is currently doing book signings and events around the state. June Walker’s latest book, The Confident Indie: A Simple Guide to Deductions, Income and Taxes for the Creatively Self-Employed appeared recently. List price is $34. June’s earlier Self-Employed Tax Solutions was very well received. You can reach her directly in Santa Fe:, or (877) 666-5144.

Member News


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Author to publisher to marketer: Making the Transition Panel at Southwest Book Fiesta, Albuquerque, 2 PM, Friday, May 10, 2013 Three hundred thousand books were published last year. How can you make yours stand out from the other 299,999? Our expert panel will offer suggestions for both self-published and conventionally published authors. Participants include a self-published and self-marketed author, a publisher, and a book publicity expert.

NMBA SALES TABLE AT FARMER’S MARKET NMBA will have a sales table again this summer at the Farmer’s Market. Opening day is May 7th, but authors interested in selling this year on a sign-up basis should watch for a later announcement. Anyone interested in helping the point person should contact Maxine Davenport at for opening day information.

THE MENTORS ARE COMING! They’re coming to New Mexico with answers and advice for New Mexico Book Association members covering a wide range of publishing problems and questions. The new program being launched by NMBA will be a resource for information in a wide range of publishing subjects. The person-to-person assistance will be available by email or phone at the start, with an online chat room possible a little bit down the road. Subjects for these short email or brief phone exchanges could be, for example, editorial areas such as acquisitions, or editing; production areas like graphics or computer programs and preparing files for printing; marketing topics such as promotion and advertising; or administrative areas like contracts, legal matters or finance. Mentors, some of whom are also available as consul-

tants, won’t be expected to have all the answers, and sometimes will refer questioners to other useful resources for help. If you have expertise you’d like to share in any of these categories, email the program coordinator, Jim Mafchir And if you’re an NMBA member who can use a little help, at any level from novice to experienced professional, you’ll soon find the mentor list, guidelines, and contact information available on our website, in Libro, and through FlashNews.

COLLECTED WORKS ANNOUNCES NEW CONSIGNMENT PROGRAM Collected Works Bookstore receives hundreds of consignment requests per year, and the new CWB Consignment Program allows them to feature and support a wider variety of self-published and print-on-demand titles. To participate in this program, a $35 non-refundable initial stocking fee is required for each title consigned, and Collected Works will pay consignors 50% for each consignment book sold. Consigned books must have the title and author visibly printed on the spine. Authors also need to provide a description or critical review of the book in approximately 50 words, a brief author bio, and a JPEG image of the book cover. In addition to the tiered consignment options, a clause in the contract requires that authors must agree that their books are not published through CreateSpace or other Amazon affiliate. Inasmuch as Amazon policies towards independent bookstores make it impossible for indies to sell Amazon products at a profit, this is understandable, and authors may want to consider their longterm marketing strategies before printing their books. Collected Works’ owners set up the consignment program in a sincere effort to meet the many requests from their customers and neighbors. More detailed information is available from their website on their author’s info page at ~ Mary Neighbour

Send Items Directly to Libro’s Editor! Your news, articles, and Writer’s Page entries should be sent directly to Editor Art Brennan. Art’s email for submissions is: Please add LIBRO: to beginning of the subject line of your email. Questions? You can also reach Art at (505) 508-5513. Your deadline for the next Libro issue is June 15.


May April 2013