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A publication for private circulation from the British Embassy in Bahrain - Not for resale

Autumn 2003

In this issue 2 A summary of Spotlight Events 4 Petrotech 2003 6 Water Every drop is precious 9 The Bahrain British Business FForum orum 10 The R ed Arrows Red return to Bahrain 13 The New Jaguar XJ 14 New from Britain 16 Quality Conference 17 The LLondon ondon Chamber of Commerce Mission 18 TTotal otal control with the Freelander

British Embassy 21 Government Avenue P. O. Box 114 Manama Kingdom of Bahrain Tel: 00973 574 100 Fax: 00973 574 101 Opening Hours 07.30 - 14.30 Saturday - Wednesday

Foreword from the NEW BRITISH AMBASSADOR This publication, produced by my commercial team, focusses a Spotlight on a series of outstanding events in Bahrain in which the United Kingdom will play a part in the month ahead. With its thriving manufacturing basis and industrial zones, and a leading banking and financial services sector, Bahrain is seen by many as the ‘Gateway’ to other countries in the region. An environment of continuous development builds on the country’s deserved reputation as an attractive and welcoming place to do business. In short, Bahrain has held its place as

Her Majesty’s Ambassador - Robin Lamb

one of the most sophisticated markets in the Arabian Peninsula and I look forward to building on the already excellent business relationships between our two Kingdoms. This also gives me the opportunity to introduce myself and to say how delighted I am to come to Bahrain as Her Majesty’s Ambassador - Sue and I are greatly looking forward to spending the next few years on this beautiful island. I hope to meet many of you personally in the coming months but, until then I would like to introduce you to our ‘Spotlight‘ events which are set to occupy much of the business community’s time this October.

ROBIN DAVID LAMB - CURRICULUM VITAE Robin Lamb joined the Foreign & Commonwealth Office (FCO) in 1971, and has occupied a number of positions during more than 30 years in the Diplomatic Service. Overseas placements have included duty in Khartoum, Tripoli, Jeddah, Muscat, Riyadh, Kuwait and Cairo prior to being Deputy Head of the Middle East Department of the FCO from 1997 to 1999. A two year spell as Director - BG2 in Trade Partners UK preceded his posting to Kuwait as Deputy Head of Mission. Robin is married to Susan and has a daughter and two sons. 1

Isabel Mulvaney, Head of the Commercial Section at the British Embassy introduces many of the events where British companies will feature their products and services in Bahrain in October.


he first event to come under our spotlight is the Middle East Refining & Petrochemical Conference and Exhibition, better known as Petrotech 2003, which takes place from 29 September – 1 October at the Bahrain International Exhibition Centre. This is the fourth event to be held in Bahrain, under the patronage of HH the Prime Minister, Shaikh Khalifa bin Salman Al Khalifa, and follows the success of its predecessor conferences that have been held in Bahrain every other year since 1996. I am delighted that so many UK companies have taken the opportunity to participate this year and that a considerable number of industry professionals from the UK will be contributing their expertise. Their participation shows the high regard in which the UK continues to hold this event and reflects the continued contribution oil makes to Bahrain’s GDP - although the non-oil sector has been growing steadily over the last few years, the oil industry still contributed over 16% to Bahrain’s GDP in 2002.


he next major event planned is the pioneering Water Middle East International Exhibition and Conference for Water Technology, to be held, at the Bahrain International Exhibition Centre from 6 – 8 October. The subject is a particularly vital one for the region but is also a matter of global concern. This event is particularly topical and of interest to many UK companies. The modern world puts an enormous strain on the resources we depend on so much but often take for granted. Large quantities of treated water are lost and ways of conserving this vital resource, so essential to our daily lives are now the subject of much research and investment. His Excellency Shaikh Abdulla bin Salman Al Khalifa, the Minister for Water and Electricity is therefore to be congratulated for his initiative of bringing this event to Bahrain where regional and international water experts will be able to exchange information on the latest technological developments and new applications from around the world. Many UK companies have expertise to offer in this vital field and I am delighted that we have been able to support participating UK companies. Wales Trade International too have played an invaluable role in recruiting Welsh companies to attend and I know that they are keen to meet as many of you as possible. The commercial team will also be at the exhibition to field enquiries on behalf of UK companies who could not attend in person this year.

T Petrotech 2001


o coincide with Water Middle East, and help support our Spotlight initiative, the Head of Middle East Unit at TradePartners UK visits Bahrain from 7 – 8 October. Fergus Harradence, who recently succeeded Richard Parry in this role, will have a full familiarisation programme during his short stay with us and will be on hand to meet prospective newcomers to the British Bahrain Business Forum, during a reception hosted by the Ambassador on 8 October.



From November 2003 Trade Partners UK and Invest.UK will be changing their name to UK Trade and Investment. The new name reflects the closer relationship of trade and investment work, and our continuing commitment to provide an integrated service, delivering business opportunities through a global network.

he next prominent event to fall under our spotlight is the London Chamber of Commerce and Industry (LCCI) trade mission, which we host in mid October. LCCI have been forging strong business links in the Gulf for many years and this year Claire Pover, the Mission Manager, leads a strong team of UK companies eager to make contact with the Bahraini business community. The horizontal trade mission covers a broad range of specialist sectors, from IT, to the legal profession through to freight companies and marketing consultants. I am sure that this Mission will prove as successful as ever and that the missioners will make the most of their time during their stay in Bahrain from 10 – 13 October.


n 13th October the Northern Ireland Centre for Competitiveness, in partnership with the Bahrain-based UK company CCMI, launches ‘Quality – The Pathway to Excellence’ Conference at the Radisson Diplomat Hotel. The Department of Trade and Industry in Northern Ireland together with TradePartners UK was instrumental in bringing the Centre for Competitiveness and CCMI together to produce what promises to be a useful and enlightening event.


he prestigious Jewellery Arabia exhibition, now in its twelfth year, comes to Bahrain from 14 – 18 October under the patronage of His Highness the Prime Minister Shaikh Khalifa bin Salman Al Khalifa. Last year’s exhibition attracted a record number of over 22,000 visitors from throughout the Arab world and the organisers hope to exceed this count in 2003.


he grand finale of our ‘Spotlight TradeUK’ events is the prestigious Bahrain British Business Forum Poppy Ball, which this year, will be held at the Hilton Hotel. Once again, four pensioners from the Royal Chelsea Hospital will attend as guests of honour. And the Ball will prove a suitably spectacular close to a month of events spotlighted by our Embassy. Poppy Ball 2002


e are also extremely fortunate this year to play host to the Royal Air Force Aerobatic Team, better known as The Red Arrows. 2003 is an important milestone in the history of aviation when the world celebrates 100 years of powered flight. The Red Arrows’ visit to Bahrain on 19 October will also provide a chance to showcase the magnificent Hawk aircraft, several of which Bahrain purchased from the UK earlier this year.

Above: Members of the 2002-3 team at the British Embassy (left to right) Eileen Al Saie, Isabel Mulvaney, Peter Ford (previous Ambassador), Katherine Watts, Sissel Christmas (Sissel has been succeeded by Jane Taylor), Badie Marzooq.

I hope you find this publication useful and will attend many – if not all - the events to help develop your business with UK companies. The commercial team stand ready to receive your calls and to provide more information on any of the events which interest you. 3


The Middle East’s leading refining and petrochemicals event


he 4 th Middle East Refining & Petrochemical Conference and Exhibition (Petrotech) will once again take place in Bahrain from 29 September to 1 October 2003. The trade show will be hosted in the Bahrain International Exhibition Centre under the patronage of HH the Prime Minister, Shaikh Khalifa Bin Salman Al Khalifa. The event takes place every other year and the third show in 2001 attracted almost 800 firms from all over the globe and approximately 3500 visitors from the region. This specialised event always attracts leading companies from the UK and provides a vital platform where international experts can share technology and introduce new best practices particularly important for the challenges we face today in managing the most significant hydrocarbon reserves in the world. This year Middle East Petrotech features an outstanding exhibition of hardware and services coupled with a comprehensive technical conference programme, which ensure a valuable exchange of refining, gas and petrochemical field knowledge among managing, operating and supplying companies. Many major international players in the petrochemical industry have committed themselves to this show and this year, a dedicated UK pavilion will also be present as well as a section on smaller specialist suppliers and distributors. For further information and to find out more about the UK companies who are participating this year contact Badie Marzoog at the British Embassy.

Badie Marzoog Trade Partners UK British Embassy – Bahrain Tel: 00973 574124 Fax: 00973 574101 Email: 4

UK Exhibitors will include: Alain Charles Publishing Associated Octel Bencere Elliott Broughton Controls Falcon Global GE Betz Ltd Hounsfield Test Equipment Ltd Merpro Profins Tracerco

see opposite page for contact details

Event Organisers: Arabian Exhibition Management P0 Box 20200, Manama Bahrain Tel: 00973 550033 Fax: 00973 553288 e-mail: Overseas Exhibition Services 11 Manchester Square London W1U 3PL Tel: 0044 (0)20 7862 2071 Fax: 0044 (0)20 7862 2078 email:

UK Exhibitors at Petrotech 2003 Alain Charles Publishing Contact: Jane Withey 27 Wilfred Street, London SW1E 6PR Tel: 0044 20 7834 7676 Fax: 0044 20 7973 0076 Associated Octel Contact: Steve Walker PO Box 17, Oil Sites Rd., Ellesmere Port, CH65 4HF Tel: 0044 151 350 6994 Fax: 0044 151 356 6106 Bencere Elliott Contact: Tasha Girdler Brewery Lane, Hook Norton, OXON OX15 5NX Tel: 0044 1608 737650 Fax: 0044 1608 730 471

GE Betz Ltd Contact: Mike Johnson Foundry Lane, Widnes, CHESHIRE WA8 8UD Tel: 0044 151 424 5351 Fax: 0044 151 423 2722 Hounsfield Test Equipment Ltd Contact: Mark Youings 6 Perrywood Business Park, Honeycrock Lane, Salfords, Redhill, SURREY RG1 5DZ Tel: 0044 1737 765001 Fax: 0044 1737 764768 Merpro Contact: Gordon Langlands Brent Avenue, Montrose, ANGUS DD10 9JA Tel: 0044 1674 662291 Fax: 0044 1674 662212

Broughton Controls Contact: Laurence Goode Shaw Road, Oldham, Greater Manchester OL1 4AW Tel: 0044 161 627 0060 Fax: 0044 161 627 1362

Profins Contact: Arthur Watt Burdon Drive, North West Ind Est, Peterlee, CO DURHAM SR8 2JH Tel: 0044 1738 646708 Fax: 0044 1738 630360

Falcon Global Contact: Alan Mills Cavell House, Stannard Place, St Crispins Road, Norwich, NORFOLK NR3 1YE Tel: 0044 1603 821201Fax: 0044 1603 821001

Tracerco Contact: Leanne Anderson PO Box 1, Belasis Hall Technology Park, Billingham, CLEVELAND TS23 1LB Tel: 0044 1642 375553 Fax: 0044 1642 370074



British Water expertise at home in Saudi Arabia Glasgow based Weir Westgarth, signed a US$25 million contract earlier this year to build a new desalination plant in Jeddah, Saudi Arabia. Mark Selway, Group Chief Executive said: “This is excellent news for Weir Techna. Our skills in the development and use of desalination technologies are renowned throughout the world. ”The Group’s strategy is to focus on areas where we excel and we can lead technically and in terms of customer service. Winning this contract supports this approach.” Paul Capell, divisional managing director of Weir Techna said: “The award of the contract has benefits for a number of Weir Group companies as a number of their products are used in the construction of the plant.” The new contract is to expand the present Kindasa desalination plant located in Jeddah Port. Weir Westgarth built the Jeddah 1 desalination plant 40 years ago, ”Weir Westgarth was successful in winning this competitive tender as a result of their technical expertise and their track record on customer service. The expansion of the Kindasa plant will provide better services to major water users in Jeddah specially the food industry”, said Mr. Fawzi Habhab, general manager of Kindasa Water Services Company. The company plans to build a pipeline to Jeddah Industrial City to provide more secure and convenient water supply for its customers, with the aim of being the first private water utility company in Saudi Arabia.

Picture centre: Bahrain Electricity and Water Minister Shaikh Abdulla bin Salman Al Khalifa. Picture right: Buwayb Water Treatment Plant



ahrain takes centre stage in October 2003 with the launch of an international annual water conference at the Bahrain International Exhibition Centre on Monday 6 October. Desalination of brack and sea water are extremely costly solutions and continue to place further strain on global energy resources. In many countries (and Middle Eastern countries are no exception) large quantities of processed water are lost during distribution due to leakage and unaccounted consumption. Improved life styles have resulted in massive new water requirements globally and the strain is now being felt. This specialised conference and exhibition, the first of its kind to be held in the Middle East, will address water problems specific to the region, North Africa and Central & Western Europe. The event will be held under the patronage of the Minister of Water and Electricity, Shaikh Abdulla bin Salman Al Khalifa. Special emphasis will be focussed on innovative costeffective solutions in desalination, water recycling and water conservation saving services. The Bahrain government’s initiative provides a platform for international and regional water experts to exchange information on the latest technological developments and new applications from around the world.

Thames Water announces launch of operations in the UAE The world’s third largest water business, Thames Water, announced the commencement of business operations in the United Arab Emirates in June of this year. Thames Water Strategy Director for Germany, Middle East and Africa, Dr. Jim Bentley, made the formal announcement explaining that the UAE represented a major potential growth market for the company and a base to develop future operations throughout the Gulf region. Speaking at a media briefing, Dr. Bentley said: ”Wherever we operate around the world we are committed to helping the communities and societies we work in. We will use Thames Water’s international expertise and knowledge to enhance and develop local skills and expertise among the UAE workforce. It is our aim to empower national citizens to progress and manage more effective and efficient utilities in the future.”

The Bahrain Convention & Exhibition Bureau (BCEB) worked closely with the British Embassy commercial section to ensure that UK companies don’t miss out on this valuable opportunity to participate in the conference and showcase their products and services. In August officials from the BCEB visited the UK to participate in a recruitment seminar hosted by the Middle East Association, the UK’s foremost trade organisation for the Middle East. This was followed by a highly successful visit to Wales, as guests of Wales Trade International, who have been keenly following progress in this sector in the region.

With sustainable energy and care for the environment, high on the Welsh agenda, it’s no surprise to see that Wales Trade International will be sending a delegation to the exhibition and conference. One of the delegates will be from from Hyder Consulting, a management consultancy and engineering design business that helps countries and companies to develop the increasingly complex buildings and infrastructure needed to raise living standards, to support commercial activity and to protect the environment.

As result of this co-operation many UK companies have decided to visit and participate in Water Middle East 2003. For more details of the UK participants and how long they will be in Bahrain contact the British Embassy commercial section on 00973 574125 or email: Picture above: Part of the Desalination facility on Muharraq Island Picture left: Shaikh Hamad, King of Bahrain and Crown Prince Adbullah of Saudi Arabia jointly commissioned the third phase of the Alkhobar Desalination Plant in October 2002

Another Welsh company with an impressive track record is Terradat, who provide specialist geophysical survey expertise. Their sister company Terralogic, will also be demonstrating some of their rugged waterproof laptop computers used around the world for applications that require high specification computing in adverse environments.


ROYAL AND SUNALLIANCE INSURANCE The Leading International Insurers in the Middle East Royal & SunAlliance has a proud and successful past stretching back nearly 300 years, and even now, as we voyage through today’s fast moving and uncertain world, we continue to safeguard our customers’ vital assets. Our continued success has been built on an unrivalled commitment to provide our customers with world-class products and personal service. “While Royal & SunAlliance has been doing business in the Middle East for over 40 years, the last few in particular have been exciting, as we’ve expanded our activities into Egypt and most recently Bahrain. Having offices in local markets enables us to utilize local knowledge to tailor our products and services and settle claims quickly and efficiently. This understanding is the cornerstone of our success in the Middle East” says Philip Head, Managing Director,R&SA Middle East


R&SA Middle East has been granted a licence to transact life and non-life business in Bahrain from 1 January 2003. Commenting on the Group’s entry into another Middle Eastern market, Philip Head said the initiative supported R&SA Middle East’s aim to become a significant business unit to the Group in global terms. While R&SA’s customers include some of the biggest corporations in the world, they are equally proud to serve local companies and individuals. “The Middle East is a very important market for Royal & SunAlliance and our expansion across the region underlines our customer service based philosophy “says Philip Dominic, Branch Manager, Bahrain. Royal & Sun Alliance places considerable emphasis on working and developing close personal relations with all customers. They have always been conscious of the need to combine the expertise and financial strength of an international insurer with the ability to respond to the needs and requirements of the local market.

R&SA are clearly an international company serving the international community. They have built their business on the core values of quality service, teamwork, absolute integrity and providing support to the commercial or individual customer. One of the most crucial concerns of policyholders is the ability of an insurance company to provide all of their commercial and personal insurance needs within one visit. Philip Dominic adds, “We at Royal & SunAlliance provide a comprehensive range of products that includes special coverages for construction risks, marine cargo, property insurance for buildings and contents, pleasure craft, package policies for home, motor and travel.“ With a tradition of superior customer service Royal & Sun Alliance have built up a successful trading history in the region. Building their reputation on risk analysis and profiling, tailored products, quality service and efficient claims settlements, Royal & SunAlliance Middle East is able to deliver financial peace of mind to individuals, small and businesses and large commercial clients. For further information visit the group’s website on

NEW Head for Middle East Unit Many readers will know that Richard Parry, a regular visitor from Trade Partners UK has now moved on to a new position in British Trade International. His successor is Fergus Harradence who went to school in Sheffield, and attended Cambridge University where he read history. Fergus joined the Department of Trade & Industry in January 2000 working on skills development and labour market analysis. He then became Private Secretary to the Permanent Secretary for 18 months before undertaking a secondment to the private sector then joining Trade Partners UK as Head of the Middle East Unit. Fergus will be meeting BBBF members during his visit to Bahrain early in October.

THE BAHRAIN BRITISH BUSINESS FORUM (BBBF) The BBBF was formed in 1994 and has grown in strength from a membership of just 12 founding members to well over 120 in 2003. The main objective of the organisation is to actively promote UK companies in Bahrain and help develop opportunities for members and their companies in specific market sectors. The BBBF also aims to establish a good working relationship with relevant local companies and individuals within each market sector and provides a platform for networking opportunities. The Forum meets once a month to hear from a guest speaker on relevant business topics. Some of the excellent speakers highlighted this year include Gulf Air’s CEO on the restructuring plan, the Middle East Association trade mission leader, representatives from the Ministry of Commerce and visiting officials from Wales Trade International. The BBBF produces a quarterly publication, FORUM, for its members containing useful business and leisure information and an annual membership directory is published at the beginning of each year. This year the BBBF has set a tough objective to increase its current membership by at least half again. If you are thinking of joining the BBBF consider the following: British trade with Bahrain is now subject to significant competition – we must continue to offer not only quality goods and services but we must be able to compete across the board. Promotion of business between Bahrain and Britain should not be overlooked. Does your company get enough exposure to the market? Forum is defined in the Collins English dictionary as ‘an assembly or meeting to discuss topics of public concern’. In our case this is exactly what the Bahrain British Business Forum offers. The BBBF can help with all of the above whilst providing a pleasant networking opportunity and the chance to meet new people – all of which is enormous help to the busy businessman or woman. Each member receives a membership pack which includes a leather bound BBBF branded document wallet, lapel pin and other branded goodies – as well as access to the main UK and Bahraini companies on the island. Cost of membership is only BD50 per annum for individuals and the BBBF executive committee is in the process of fixing corporate membership rates. To join simply click on ‘Sign up’ on our webpage, complete the application form and submit! We look forward to receiving your application. 9


will be making only their second appearance in the Kingdom when they carry out their scheduled display in front of the Ritz Carlton hotel. Flying BAE Systems made Hawk Trainer Mk1/1A aircraft, The Red Arrows will include a new element in their display, the Fountain Split, involving all nine of the team’s aircraft. Weather permitting it will be one of 24 manoeuvres they will perform as part of their 2003 Full Display.

Britain’s Royal Air Force aerobatic team, The Red Arrows, are set to perform in Bahrain on October 19, as part of a Middle East tour to celebrate 100 years of powered flight. Acknowledged as one of the world’s premier aerobatic teams, The Red Arrows,

Commanded by Squadron Leader Carl ‘Spike’ Jepson, The Red Arrows consists of over 100 officers and airmen drawn from throughout the RAF. Officially formed on March 1, 1965 the team has conducted more than 3650 displays in 52 different countries. Each year competition to join the team is stiff, with between 35 and 40 pilots applying for three vacant positions in the team. On completion of their three-year tour with The Red Arrows, the pilots either return to front line, instructional or staff duties. Reds 1 to 5 form the front section of the display formation, known as ‘Enid’ and Reds 6 to 9 are known as ‘Gypo’. The Synchro Pair, Reds 6 and 7, perform the highly popular dynamic manoeuvres during the second half of the display sequence. Typically, The Red Arrows receive more than 300 requests for displays but only about 100 can ever be fitted into the programme. They also complete many flypasts as they transit from display to display.


KEY TRAINING ROLE FOR BAE SYSTEMS’ HAWK The BAE Systems made Hawk Trainer Mk 1/1A, used by The Red Arrows in their displays, has a key role in introducing student pilots to the higher speeds and higher cockpit workload associated with the safe operation of an advanced military jet aircraft. With an unmatched record for export sales the Hawk dominates the global market for advanced jet trainers with 17 export customers ordering 27 different variants of the aircraft. The most recent Hawk export customer is the Royal Bahrain Defence Force (RBDF) which concluded a deal for Hawk 100 Series aircraft, in January this year. Meanwhile, the UK government announced, in July, it had selected the latest generation of Hawk aircraft, the Hawk Mk 128, as its new advanced jet trainer. BAE Systems has continuously funded development of the Hawk family of aircraft and have been quick to respond to the global training challenges posed by each new generation of front line combat aircraft.

Building on this experience BAE Systems has developed the Hawk Lead-In Fighter (LIF), the first fully-digital variant of Hawk. The company is confident its advanced avionics and superior handling and performance will reinforce BAE Systems dominance of the advanced jet trainer market.



By Dick Strangeways, for “Spotlight”

Have you ever parked your car in a big mall or shopping centre or between a selection of executive cars, and had trouble picking yours out from the crowd? ...Time to meet the new Jaguar XJ. This is not a car to “blend in”. Not that the design is anything other than understated. Following the cues of the S and X-types, the XJ’s lines are crisp, classy and very much in 21st century style. But like every one of its predecessors, the car is unmistakably Jaguar. I’ve never seen heads turn in the street for “premium” offerings from Japan or Germany, but after only a few minutes in the XJ, it becomes clear that this is a vehicle to notice. If mundane anonymity is your thing, then look elsewhere. The interior is a skilful blend of modern design technology and traditional craftsmanship. A touch-screen monitor in the central console sits comfortably within the traditional walnut burr (or grey maple in the awesome XJR S/C) - a trick with other manufacturers have failed to pull off. Wood trim only looks classy in a Jag, because only they put it together properly - XJ included. I once toured the Jaguar factory with a group of young businessmen from the Gulf, who were surprised to see the level of work still done by hand rather than machine. The best examples of this are in the creation of the interior, where specialists in leather and wood with decades of experience, hand pick and match every inch of every car. They throw out more hides and veneers than they use. Sure enough, when I compared each panel around the car to the one opposite, I found a perfect and natural mirror image in the grain. Even if your could somehow do that artificially, Jaguar don’t. It’s called attention to detail - don’t look too closely if your car comes from anywhere else! Modern car as it is, the XJ has the usual baffling array of gadgetry. I for one would probably fail to master it all even during the 5-year unlimited warranty period. From the obvious bits like wheel mounted controls for sound and climate control, to the Star Trek exotica of voice controls for the same (don’t ask...I didn’t even try!). The touch screen in the centre toggles to a multimedia navigation system too. More to the point, the basic stuff performs superbly - not something you can always take for granted on a high-end car. The rear passengers’ a/c for instance actually keeps you cool when it’s 45C outside, the audio system

(with 6 CD changer as standard of course), sounds great everywhere in the car, the seats give a range of electrically-adjusted settings to suit real adult-sized people...etc. And one useful gadget in a big car is the parking sensor - multidirectional in this case, and the automatically tilting wing mirrors. No excuses for scratching the demo car! So what lies behind the good looks? A new aluminium chassis for one. On getting in to the XJ, the door closes with reassuring solidity, and the over-engineered strength of a luxury car is evident. But as soon as the engine purrs into life, the lighter weight and resulting agility come to your notice. For a big executive saloon car, the XJ is suprisingly nimble. Even on the entry-level XJ6 (3 litre), there is ample torque to make the car feel eager and responsive. The larger engine (4.2 litre) which appears in the XJ8 models is simply exhilarating, with strong, linear power delivery right across the rev range. A more highly tuned version of the 4.2l V8 appears in the top of the range XJR - not available for test at the moment, but if the XJ6 and XJ8 are anything to go by, the R will provide for some serious fun (that’s 400bhp, 0-100kph in 5.3 seconds kind of fun). The smooth 6speed auto gearbox is standard across the range, and has a convincing sports mode as well as 2-3-4-5 shift options alongside the standard auto layout. I spent some seconds trying to identify a tiny red light that had appeared on the dash display while I was on the highway. Peering closely, I eventually recognised the letters “kph” with a line through them, at which point I realised I was doing 180 of those kph’s without even realising I was breaking the speed limit. Such is the quiet efficiency of these cars, that it is easy to get carried away whichever model you are driving. All will carry you up to a restricted 250 kph with varying degrees of urgency and absolutely no fuss. And on the way, only a small warning light will tell you about it - with quintessential British politeness! Naturally, you cannot take out a big powerful car for a test drive without getting a little silly. The rigid chassis, Dynamic Stability Control (which you can switch off for a more “natural” feel), traction control, active suspension et al make for very composed handling even when the big Jag is pushed hard. And should you try hard enough to “un-stick” it, as I did (just the once, I promise!), the car remains totally obedient, and recovers from a skid with the minimum of effort. So let’s cut to the chase: Is it worth it? All I can say is that I want one.... So will you! Call John Murray at Mohammed Jalal for a test drive: 252 606 13

and marketed by Biox Systems - a spin-out company at South Bank University ( - the device accurately measures three in-vivo skin parameters: transepithelial water loss, skin surface water loss, and perspiration. It also measures how these parameters change with skin type, skin condition and environmental exposure or skin treatments.

A device for measuring water vapour flux from any surface, irrespective of ambient conditions, has many important AquaFlux can be used to measure leaf medical applications, transpiration, desorption and vapour ranging from the assessment of recovery from transmission from membranes, papers and burns to the effectiveness of treatments. textiles (food wrappings, cartons and AquaFlux - invented by Professor Bob Imhof sportswear) as well as surface evaporation and his research group at South Bank from paint, adhesives and concrete. University, London - won the London Business Tel Contact: Biox Systems 0044 20 7815 7564 Innovation Awards 2002. Further developed



SIMPLE, SECURE ONLINE IDENTITY CARD PRODUCTION An interactive system developed by a British company enables organisations to produce and manage secure identity (ID) cards around the clock without installing special software on PCs and laptops or buying dedicated hardware such as printers and digitising cards. Access to the Internet is the only requirement for users of idcardsonline, explains developer iDentilam. All software is run from the Web server and is maintained and upgraded by iDentilam, which sets up the client’s database, originates card designs and trains a project administrator within the client organisation.

Web Contact:

Access rights to the system’s many facilities including creating, searching, reporting, viewing and printing - are controlled by the administrator. Projects are password-protected and individual users carry out tasks according to their allocated rights. For example, a user

HYGIENIC ODOUR-FREE TRAP KEEPS A LID ON COCKROACHES A hygienic, odour-free cockroach trap and mass monitoring station developed in Britain can be used to capture and retain insects effectively and discreetly without using harmful pesticides, toxins or electrical grids. Pest control specialist Exosect has introduced the Exoroach for use in food production facilities, restaurants, hospitals, hotels, municipal buildings and on board ships. It says the device can catch and retain over 1000 juvenile and adult cockroaches. 14

may be allowed to amend data but not to print. Inter-company branding consistency is always maintained - a major benefit for multi-sited clients. The system is aimed primarily at organisations that issue cards for security reasons, including conference organisers, universities, utilities, and ID card bureaux. IDentilam claims to have been writing software for computer photo ID card (ComPic) systems longer than any other company in the world. Cockroaches are lured into the Exoroach by a food-based attractant. Once inside they ascend a ramp onto a specially designed bridge treated with Entostat, a specially formulated electrostatic powder. Exosect says that, with a build-up of cockroach odours and the aggregation of scent on the trap, the device becomes more effective the longer it is used. Designed to be robust, with durable plastic construction and a waterproof base. It is suitable for use in a wide variety of locations. Exosect is currently seeking agents to promote and distribute the product.

a wide range of climatic conditions, including rain, NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM snow and humidity, and can operate in temperatures BRITAIN NEW PRODUCTS AND SERVICES FROM NEW and PRODUCTS AND SERVICES of BRITAIN between -10°C 40°C. The lift’s exposed sections are treated to FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS AND prevent corrosion, and its electricity source and all SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW wiring are carefully concealed to protect them from PRODUCTS AND SERVICES FROM BRITAIN the NEW PRODUCTS SERVICES FROM elements. Every unit AND is supplied with a protective cover to keepNEW the seat free from dirt and dust. BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN PRODUCTS AND SERVICES The 310’s maximum rail length is 8mAND and FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS the minimum just 1.4m, making it suitable for the SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM NEW most palatial outdoor stairway as BRITAIN well as properties onlyPRODUCTS three or four steps. present, only straight PRODUCTS AND SERVICES FROM BRITAIN with NEW ANDAtSERVICES FROM runs are available. BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES Safety and ease of use were key FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW AND considerations for Stannah in PRODUCTS the development of WEATHER-RESISTANT SERVICES FROM BRITAIN NEW PRODUCTS SERVICES NEW the AND 310. The user has FROM completeBRITAIN control over the movement, using an armrest-mounted STAIRLIFT SAFE PRODUCTS ANDPROVIDES SERVICES FROM BRITAIN lift’s NEW PRODUCTS AND SERVICES joystick FROM to dictate the direction of travel. A series of sensitive BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES RELIABLE ACCESS safety pads cause the lift to stop automatically if FROM BRITAIN NEW PRODUCTS AND SERVICES FROMany BRITAIN NEW PRODUCTS they detect obstacles on the stairway. AND A rugged outdoor stairlift designed to operate in all SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW climates and across a wide temperature range has PRODUCTS SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM been developedAND by a British company. Stannah Stairlifts has AND launched the Model BRITAIN NEW PRODUCTS SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES For more information, please contact: 310 lift to provide an effective solution for access Stannah Stairlifts FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN NEW PRODUCTS ANDto public and private premises in hilly areas, seaside Company contact: Liza Jones. SERVICES FROM BRITAIN AND SERVICES FROM BRITAIN NEW resorts or for older properties whereNEW steps PRODUCTS up to the Tel: 0044 20 7834 1066; front door are often feature. PRODUCTS ANDa SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES Fax: 0044 20 7828FROM 1828; Based on the company’s indoor 300 model BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAINE-mail: NEW PRODUCTS AND SERVICES stairlift – which is in use in numerous countries Web site:PRODUCTS FROM BRITAIN PRODUCTS ANDacross SERVICES FROM BRITAIN NEW AND around the world –NEW the 310 has been tested SERVICES FROM BRITAIN NEW PRODUCTS AND SERVICES FROM BRITAIN



or some time, businesses have been studying the impact of Quality Processes on management effectiveness, productivity and profitability. Globally, it has been found that lean, trim and smart organisations prove to be the successful survivors in the battle for competitive edge. Where manpower costs are relatively low, processes can become over-staffed - usually with semi or unskilled labour - inefficiency abounds, productivity falls and profits disappear. Many organisations in the region are now looking at various systems and procedures designed to improve quality and thence profit. In some cases this desire is influenced by supplier demands for recognised certification, but in others the demand is driven by the management team itself. To be successful, quality systems need to be driven and monitored from within an organisation; led from the top down. Everyone in the organisation needs to understand the vision, the processes, the objectives and their own role. Quality should be a pro-active part of the structure and not a set of procedures activated when things go wrong. As a prelude to launching the Quality Business Model in the region based in Bahrain, there will be a Conference at the Radisson SAS Diplomat Hotel in Manama commencing on Monday 13th October (see notice alongside). The event will be of three days duration. CCMI (Bahrain) WLL has been very fortunate, with the help of the Northern Ireland Department of Trade and Industry (NIDTI) and Trade Partners UK (TPUK), in forming a partnership with the Centre for Competitiveness (CforC) in Belfast. This organisation has been tasked by the European Foundation for Quality Management (EFQM) with downsizing the EFQM Business Model to meet the needs of smaller organisations (SME’s) both in Europe and the Developing World. In addition, with the sponsorship of leading business organisations in its area (British Telecom, Northern Ireland Electricity, Belfast City Council, Shorts and the Northern Ireland Civil Service) the CforC has initiated the Northern Ireland Annual Quality Awards open to all organisations and a landmark in the Pathway to Business Excellence. Key Speakers will be travelling from Britain and other speakers will represent local GCC organisations which are already implementing various quality processes. The conference is expected to offer an important learning experience for all participants in addition to the normal networking benefits. 16

CCMI (Bahrain) WLL in conjunction with the

Centre for Competitiveness, Northern Ireland announces a


Quality – The Pathway to Excellence 13th – 15th October 2003 8.30 am to 5.00 pm each day The SAS Radisson Diplomat Hotel, Manama, Kingdom of Bahrain To explore and evaluate the impact of various quality processes, systems and practices aimed at assisting regional organisations to achieve, monitor, maintain and improve Business Excellence. This Conference will be addressed by leading industry speakers from Europe and the GCC and will include practical workshops and panel discussions relating to opportunities and competitive advantage to be gained by organisations investing in quality as an attitude of mind for all staff and employees.

Key Topics Quality and its impact on Customer Satisfaction Defining a Strategy for Business Excellence The Role of Leadership in achieving Quality Turning Strategy into Actions The Quality Process – Tools and Drivers The Effect of Quality on Human Resource Development Quality and its effect on Business Results The future for Quality in the Region During the workshops and panel discussions, local speakers will give participants the benefit of their personal experiences, as managers, in implementing and using quality processes to improve productivity, efficiency and profitability. More information: CCMI (Bahrain) WLL, P.O. Box 26976, Adliya, Kingdom of Bahrain Phone: +973 402624; Fax: +973 401513; e-mail:


he London Chamber of Commerce & Industry (LCCI) was created by businesses in London to help each other and to make London a place where business thrives. Their mission is to help UK businesses succeed by promoting their interests and expanding their opportunities as members of a world-wide business network. The Chamber is independent of Government, owned and directed by its customers and democratically accountable to 1000’s of businesses of all sizes and sectors throughout Greater London. LCCI, have visited the Kingdom of Bahrain many times before (picture top right), including a 23 strong team in October 2002 . By introducing British companies to the region and in connection with the British Embassy, helping them to research the market and meet with local companies, they help to make the Bahrain/British connection even stronger.

LCCI Contact: Claire Pover

33 Queen Street London EC4R 1AP

Visitors on the Trade Mission are expected to include representatives from the following companies: 2 Swords Limited, a direct marketing agency that provides marketing services for businesses in the UK and Europe. We also provide direct marketing services for clients looking to establish trading links with other businesses abroad. Europe-ex-Stock provides a worldwide

engineering parts procurement and supply service. Abacus Automation provides industrial automation solutions. Our speciality is renovation of the control systems of concrete and asphalt plants.

Anno Domini Consultancy Ltd, who

provide cutting edge, high quality security solutions; achieved utilising experienced, qualified and highly motivated personnel. Our services are tailored to client’s individual needs, allowing reassurance and peace of mind.

Claude Lyons Ltd is widely regarded as the world specialist in voltage and power control. With a product range including Voltage Stabilisers, Uninterruptible Power Supplies and Energy Saving Units. In all areas we offer bespoke packages to provide the best solution to each individual problem.

The London Chamber of Commerce Trade Mission to Bahrain headed by Claire Pover in October 2003 wil bring 18 companies to Bahrain this year. Our aim at the British Embassy, will be to brief them on market conditions, introduce them to potential agents and assist in establishing strong ties with Bahraini companies. To find out more about the UK companies participating in this year’s visit to Bahrain contact the commercial section at the British Embassy.

tel: +44 (0)20 7203 1827 fax: +44 (0)20 7489 0391 e-mail:

F.J. Warren, Art publishers famous for

the Dufex process, which adds extra dimensions of light, movement and depth to foil prints, greetings cards, postcards, stationary and commercial (packaging and advertising) applications.

Hodgson & Hodgson Group Ltd

manufacture, fabricate and supply specialist thermal and acoustic insulation products for architectural and building services, O.E.Ms, transport, marine and military vehicles, power generation and industrial applications.

International Security and Surveillance Ltd provide UK and international business with risk and security management solutions specialising in the provision of security services and consultancy for the protection of business, personnel and their assets.

JEC Industrial Equipment Ltd offers a

comprehensive Office and Industrial catalogue for the workshop and office e.g. cupboards, sack trucks, shelving, racking, ladders, castors, much more. With a product range in excess of 30,000 products, we can meet your needs.

Killick Martin Chartering Ltd, London

based shipbrokers specialising in the freight requirements of the Middle East.

Part of United Arab Shipping Group.

London Corporate Training provide

management training courses in London. They create special courses for inward groups from any industry or profession in any field, combining classroom training with visits to appropriate firms/ organisations. They also send trainers overseas.

Potter & Soar Ltd is a long established, leading European manufacturer of Industrial Wire Screens and Woven Wirecloth. The company has also developed its Decorative and Architectural mesh business over recent years. SEAMS’ WiLCO software and services

provide least cost infrastructure management decisions based on all quality of service and financial constraints relevant to the client Water Service Provider (WSP). WiLCO has already proved an efficient tool within many UK water Utilities. SEAMS has ISO 9001 accreditation.




manufacture an extensive range of BBA certified rooflights, barrel vaults and structural glazing systems. As the UK’s largest manufacturer Xtralite offer standard and bespoke sizes in very short lead times 17

Engineers tasked with developing the Freelander’s V6, 2.5 litre engine, had to strike a fine balance between its double life as both an on and off-road vehicle to result in improved on-road responsiveness and long distance cruising capabilities and high performance offroad of a very different kind. Land Rover’s development engineers have also provided the Freelander with CommandShift transmission to ensure controlled gear changing in all conditions. As for looks, the Freelander is a beauty by all standards, but looks alone don’t make it such an accomplished best seller. Its style is underpinned with solid engineering.

Freelander…. Gives you total control Wherever you’re heading, Freelander transforms your daily tasks into enjoyable journeys, overwhelming you with the feeling of total safety and confidence. The Freelander comes from the distinctive British lineage, Land Rover, and is a fierce competitor in the SUV (Sport Utility Vehicles) market. Freelander was developed to offer drivers full control in all weather and terrain conditions. As with all Land Rovers, Freelander offers the best features and options in its class and handles both on and off road driving with utmost supremacy.

The first thing you’ll notice about the interior of any Freelander is the sense of wide open space enabling you to make the most practical use of the vehicle. The slightly raised rear seats and roof line preserve the light, airy feeling that’s an integral part of the Freelander’s appeal. Both models, 3 and 5 doors, have plenty of room inside the actual cabin, with ample space for cargo at the back, be it for keeping luggage, shopping bags or sports equipments. The Freelander is suited to all your needs. For over 50 years Land Rover have been building the world’s best 4 x 4‘s by far. Visit the Euro Motors showroom or call 750750 for arranging to test drive the Freelander, the leading, award wining sport utility vehicle and see the world outside from a different point of view. You’ll feel safe, relaxed and ready for anything.

Freelander keeps you in total control in driving both on and off road. In order to achieve this complex yet vital task, a number of systems had to be integrated; the stiff, lightweight monocoque body with integrated chassis, the permanent four wheel drive, the power steering, all round independent suspension with ventilated front disc brakes, the large diameter alloy wheels and tyres. Technology in the form of 4 channel ABS, Electronic Traction Control (ETC), Electronic Brake Distribution (EBD) and Hill descent Control (HDC) all play vital roles in creating the Freelander’s on-road capabilities. Ultimately, it’s the synergy between all these elements that creates the unmatchable thrill of driving a Freelander.


Issued by prlinks on behalf of Euro Motors For further information please contact prlinks on 227517

Spotlight Bahrain  

The first magazine by MMSL produced for Bahrain. See page 9 for an introduction to the BBBF.

Spotlight Bahrain  

The first magazine by MMSL produced for Bahrain. See page 9 for an introduction to the BBBF.