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graphic design & art direction 914.565.1639 // apc715@gmail.com // behance.net/apc715472c


INFINITIPRO BY CONAIR REDESIGN // BRANDING & PACKAGE DESIGN

The InfinitiPRO by Conair line is the top line of Conair stylers. The objective of the redesign was to stand out against the competition and create a sleek and modern design to reflect an upscale salon product at home. The full line hit shelves with 130+ products including stylers, dryers and hairsetters in over 7 countries worldwide and in major retailers such as Target, Walmart and Ulta Beauty.


INFINITIPRO BY CONAIR REDESIGN // BRANDING & PACKAGE DESIGN

The packaging consists of matte UV varnish on entire box, spot gloss UV and emboss on all product images and logos, as well as holographic foil bands and lines.


Infinitipro by conair redesign // branding, display renders, banners & web assets The InfinitiPRO by Conair line doesnt stop at packaging. With a 360° approach to content, supporting materials consist of headers for end-caps, displays, banners for events, publication ads, web assets and more.


conair // social media

With brick and mortar stores on the decline and online shopping sky rocketing, specifcally with millenials, we made a big push to sell products through Instagram and other social platforms. Using beautiful product photography as well as fun and trendy in-use and how-to photos and videos to drive sales from social to our site and retail stores.


Conair at Z100 Jingleball // banners & print promotions

Every year Conair attends Z100 JingleBall in NYC, this year’s theme was Rock The Mane. Our strategy was to drive users to our social media and stir up buzz and engagment to give out free products and prizes.


196 65 YO U N G

&

T R E N DY

CONAIR HAS ALL THE ESSENTIALS FOR THE DORM OR FIRST APARTMENT! FROM HAIR DRYERS, CURLING AND FLAT IRONS, HANDY FABRIC AND GARMENT CARE ITEMS TO TRAVEL ACCESSORIES THAT DO DOUBLE DUTY, WE’VE GOT YOU COVERED.

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196 65 FA M I LY

O A S I S

CONAIR KEEPS FAMILIES HAPPY, HEALTHY AND LOOKING THEIR BEST! WE’LL HELP YOU LOOK AND FEEL GREAT EVERY DAY WITH THE PERFECT STYLING TOOLS, WELLNESS PRODUCTS AND MORE.

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196 65 T H E

G R E AT

E S C A P E

FINALLY EMPTY-NESTING AND READY TO SPEND A LITTLE TIME ON YOURSELF? PAMPER THE WHOLE YOU WITH OUR EXCEPTIONAL COLLECTION OF PERSONAL CARE ITEMS FOR HEALTH, HOME AND BATH. THERE’S NEVER BEEN A BETTER TIME TO RELAX WITH CONAIR!

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conair at international home + housewares show // trade show graphics

Every year Conair attends the International Home + Housewares Show in Chicago to meet with buyers and get them excited about new products and trends. For our main wall we chose to pull people in with a large infographic of fun statistics about how many consumers use our products. We also have conference rooms desigend as rooms of a house with coordinating products that fit that area of your home.


minipro thermacell travel irons // package design

The Conair Thermacell products are marketed to millennials for every day on-the-go use and travel. The bright colors and subtle travel patterns make them easily identifiable to the consumer as travel items and speak to a younger audience.


A Royal Salon Experience in the Heart of Greenwich

BIENVENUE NAME:

Salon ServiceS

CELL:

HAIR ARTISTRY

(haircuts include shampoo and blow dry)

270 mason st. greenwich ct salon-bleu.com

Shampoo / Blow Dry W/ Any Color Service $30 Shampoo / Blow Dry $45-50 Shampoo / Cut / Blow Dry $70-125 Men’s Cut $40-50 Bang Trim $20 Boys Cuts $35 / Girls Cuts $75

Open Sundays!

203.441.5511 le_salon_bleu le salon bleu

find us here

COLORING ARTISTRY Ammonia-Free Permanent Color $100 Permanent Color $80 Gray Blending / Flash Base $55-65 Glaze / Toner $55

EMAIL:

REFERRED BY:

BIRTHDAY: Contact info only used by Le Salon Bleu for confirmations and quarterly.

270 MAsoN sT gREENwICH CT sALoN-BLEu.CoM 203.441.5511

client

artist

270 mason st greenwich ct | salon-bleu.com | 203.441.5511

HIGHLIGHTS & LOWLIGHTS (includes toner/glaze)

Single ProceSS

& Join us in the celebration of our one year

anniversary

on Mason St.

by

RE-TEXTURIZING SERVICES

Valid June 20 - Sept. 20. Not valid with any other offer.

Brazilian Blowout Keratin treatment Valid June 20 - Sept. 20. Not valid with any other offer.

Partial HigHligHtS,

glaze and Blow Dry find us here

Ammonia-Free Highlights $ 150-200 Special FX / Face Framing $ 65 Half Head / Partial $140-170 Full Head $ 180-220 Bayalage / $250

Brazilian Blow-Out / No-Formaldahyde Keratin $300 Straight $150 Permanent waving / Perms $200

CONDITIONING TREATMENTS Shu Bar Tailored To You $40-60 Scalp Treatment $40 Blonde reborn $55

MAKE UP Make Up Application $70 Just Eyes $35 Eye Brows $25

Valid Oct. 1 - Dec. 20. Not valid with any other offer.

Fall in love with our new urban moisture

complementary

treatment

with every hair cut Valid Oct. 1 - Dec. 20. Not valid with any other offer.

t r eat men t

BY CONSULTATION Tape / Kera-Tip / I-Tip / Extensions Corrective Color / Creative Color Bridal Make-up / Bridal Hair / Up Do’s

Valid June 20 - Sept. 20. Not valid with any other offer.

le salon bleu // branding, print & web promotion

Le Salon Bleu is an upscale salon in the heart of Greenwich CT. The objective for this branding was a sleek, modern, high-end aesthetic to match the look and feel of the salon. Some of the pieces included are a salon service menu, double sided promo card, business cards and E-blasts.

Valid Oct. 1 - Dec. 20. Not valid with any other offer.


conair barbershop series // package design

The Conair Barbershop Series is a line of clippers meant to bring the barbershop experience home. With Japanese steel blades and extra-frim guide combs you are gauranteed to get the best cut every time.


conair at ulta beauty conference // keynote graphic

Ulta Beauty is one of our largest and trendiest retailers. Our President gave a speach to over 3,000 managers and employees at a conference in Orlando and needed a beautiful graphic for his presentation. We went with an elegant double exposure of a model with long flowing waves and a gritty ubran skyline complete with twinkling light animation.


interplak by conair // package design

Interplak by Conair is a line of dental hygiene products. For this concept I chose to go with a bright clean feeling with blue and teal accents and focus on the product and the special function of each attachment.


InDowncityProvidence

in downcity // blog graphics, poster design & brochure

indowncitypvd

indowncitypvd

In Downcity is a blog that represents Downcity, the historic center of the capital city of Providence, Rhode Island. As an intern, my job was to design and compose blog graphics and posts to promote a large variety of local shops and restaurants. This required product photography, working with shop owners and designing print materials to market the blog and pull consumers into the Downcity area.


phonenix media communications group // editorial design

As an Editorial Designer, my tasks included cover design for 2 weekly alternative newspapers, design and layout of editorial pages, photo editing, and working with illustrators for various issues. In addition to 2 weekly newspapers, I also did covers and editorial for a quarterly glossy magazine called Dining On The Town, as well as a quarterly LGBT newspaper called Out In Maine.


ANNOUNCING A Gift CArd for PortlAnd’s loCAls

s, ally-owned restaurant able at all the locPo em t. de re ea gr rd d ca an t rtl gif e on at make shops, and venues th

Ri Ra’s 3RD ANNUAL mes•CoFFeeBydesiGn u•Cardworks•CasCoBayFra east end CuPCakes • rs aristeLLe •BLiss•BrianLBor thie CLo d woo david e ConGress Bar & GriL eL•rayo Cantina • emPire • JosePh’s • k CoLett Bus eL rayo taqueria • aL 188 • LonGFeLLow Books • maine Brewmus iC Port City LiBerty GraPhiCs • LoC ia oLd Port Candy Co. • market street eats • dsnom• PortLand PaddLe • PortLand tradinGG Co. haLL PortLand dry Goo nt market & Bakery • risinG tide Brewin eLeCo. Portmanteau • rosemos • shawnee Peak • sonny’s • sPrinGer’s Jew zanrse saLvaGe BBq • sea BaGtime • the saLt exChanGe • vena’s Fizz house • state theatre • swiss

Purchase gift cards at Longfellow Books, Casco Bay Frames & Gallery and online at www.BuoyLoCaL.Com

EVENT

New Years Eve TUESDAY | DECEMBER 31 | 9PM – 2AM

~ Upstairs ~ DJ JON E $20 PER TICKET – ADVANCE ONLY. INCLUDES CHAMPAGNE TOAST @MIDNIGHT & HORS D’OEUVRES. CALL OR STOP IN TO PURCHASE.

LOOkiNg tO trY sOmethiNg differeNt this summer?

***

Formal “Black & White” dress code encouraged

WarZone is RI’s ONLY Outdoor Paintball and Airsoft field. 30+ acres of trenches, villages, forts and bunkers. Groups starting as low as $35 per person

320 ShERmAnTOWn Rd SAundERSTOWn, RI 02874 PhOnE: (401) 228-6366 WWW.WARZOnERI.COm

Bachelor & Bachelorette Parties, Birthday Parties, Team Building & Corporate Events. Warzone can provide all the equipment and ammo you need for an exciting day at the field.

NoW oPeN

MoNdAy-ThursdAy: 11AM-9PM FridAy-sATurdAy: 11AM-2AM suNdAy: 11AM-8PM

At B.Good, we believe real food is made by people, not factories. We grind fresh Pineland Farms beef inhouse daily and source all ingredients locally. Come be a part of the family at our newest Portland location.

Bringing Back $1.00 cheese Thursday nighTs 12am - 2 am

Enjoy BEEr and WinE at our tap room Bar upstairs! hAPPy hour: MoNdAy – sATurdAy, 4-6PM

$1 oFF ALL LoCAL BreWs, $1.50 PBr ANd $3 GLAsses oF MArTiN rAy red (GreAT BurGer WiNe!)

WWW.BGood.CoM

15 EXCHANGE STREET, PORTLAND!

phonenix media communications group // advertising design

256 Thayer sTreeT Providence ri 02906 anToniosPizza.com

As an Ad Designer my responsibilities included managing the flow of all ads in and out of the art department as well as working with sales reps and clients to design ads specific to their needs and target market. I have designed ads for 2 weekly publications as well as 2 quarterly publications, Out in Maine and Dining On The town.


don pablos mexican grill // branding, menu & package design

Don Pablos is an existing Tex-Mex restaurant. The goal of this project was to rebrand the restaurant for a different target market or audience. I turned this boring Tex-Mex restaurant into a hip cool Mexican Grill.


The exciting deep space adventure

you must be this tall to ride

The exciting deep space adventure

One Fast pass to all rides in

One pass per person Fast Pass: allows “fast line� entry to all rides in futureland section of kings island Amusement park

futureland // branding, print ads & enviornmental graphics

For this project I was responsible for branding a ride or section of an amusement park. I chose to brand a section of an amusement park called Future Land that consisted of 6 different rides.


After Marijuana, Prescription Medications account for most of the commonly abused drugs among High School Seniors.

36.4% 19.4%

5.3%

5.2%

2.9%

Used prescription drugs non medically within the past year.

opioids

Depressants

break the cycle // branding, poster design, print ads, Brochure & t-shirt design

stimulants

Break The Cycle is a fictitious campaign informing families friends and addicts about the struggle of addiction. This is a very common problem amongst today’s society and is the source of many problems among families today. The poster and ads revolve around the crushing statistics of addiction.

Andrew Calipa Portfolio  
Andrew Calipa Portfolio  
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