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GLOSSARY

1.

Marketing: the provision of goods or services to meet customer or consumer needs.

2.

Product: something produced by effort, or some mechanical or industrial process.

3.

Zone: an important area to commerce something.

4.

Price: the sum in money or goods for which anything is or may be bought or sold.

5.

Sale: the exchange of goods, property, or services for an agreed sum of money or credit.

6.

Competition: a contest in which a winner is selected from among two or more entrants.

7.

Establishment: the place where a business is carried on.

8.

Distribution: the process of physically satisfying the demand for goods and services.

9.

Advertising: the business that specializes in creating such publicity.


10. Positioning:

the market commitment of a dealer in securities, currencies, or commodities. Public Administration: the part of an economy that consists of state-owned institutions, including nationalized industries and services provided by local authorities

11.

Market research: the study of influences upon customer and consumer behavior and the analysis of market characteristics and trends.

12.

Autonomy: freedom to determine one's own actions, behavior, etc.

13.

Self-sufficiency: able to provide for or support oneself without the help of others.

14.

15.

Customer: a person who buys, with whom one has dealings

Trade: the act or an instance of buying and selling goods and services either on the domestic (wholesale and retail) markets or on the international (import, export) markets.

16.

Creation: something that has been brought into existence or created, a product of.

17.

18.

Wishes: something desired or wished for.


Dynamic: to di dynamical characterized by force of personality, ambition, energy, new ideas, etc.

19.

Private Company: a limited company that does not issue shares for public subscription and whose owners do not enjoy an unrestricted right to transfer their shareholdings.

20.

Financial entity: an institution offering certain financial services, such as the safekeeping of money, conversion of domestic into and from foreign currencies, lending of money at interest, and acceptance of bills of exchange.

21.

Family: a primary social group consisting of parents and their offspring, the principal function of which is provision for its members.

22.

Currency: a metal or paper medium of exchange that is in current use in a particular country.

23.

24.

Need: to require or be required of necessity.

25.

Thought: a concept, opinion, or idea.

Prestige: high status or reputation achieved through success, influence, wealth.

26.

27.

Rest of the world: rest of the world.


Service: an organized system of labour and material aids used to supply the needs of the public: telephone service, bus service.

28.

Exchange rate: the rate at which the currency unit of one country may be exchanged for that of another.

29.

Barter: to trade (goods, services, etc.) in exchange for other goods, services, etc., rather than for money.

30.

Exchange: to give up, part with, or transfer (one thing) for an equivalent: to exchange gifts, to exchange francs for dollars.

31.

Financing: the system of money, credit, etc., especially with respect to government revenues and expenditures.

32.

Warehouse: a place where goods are stored prior to their use, distribution, or sale.

33.

Transport: to carry or cause to go from one place to another, especially over some distance.

34.

35.

Tendency: an inclination, predisposition, propensity, or leaning.

Perfect Competition: a market situation in which there exists a homogeneous product, freedom of entry, and a large number of buyers and sellers none of whom individually can affect price.

36.

Monopoly: the form of imperfect competition that exists when there are many producers or sellers of similar but differentiated

37.


goods or services. Exclusive control of the market supply of a product or service. Oligopoly: a market situation in which control over the supply of a commodity is held by a small number of producers each of whom is able to influence prices and thus directly affect the position of competitors.

38.

Monopsony: a situation in which the entire market demand for a product or service consists of only one buyer.

39.

Oligopsony: a market situation in which the demand for a commodity is represented by a small number of purchasers.

40.

41.

Buying power: the ability or power to buy something.

Smuggling: to import or export (prohibited or dutiable goods) secretly.

42.

Forgery: the act of reproducing something for a deceitful or fraudulent purpose.

43.

44.

Potential User: possible customer but not yet actual.

45.

Real User: frequent customer that do effective purchase.

46. Advertising:

the promotion of goods or services for sale through impersonal media, such as radio or television.


Market Demand: an event or occasion usually held at regular intervals, at which people meet for the purpose of buying and selling merchandise.

47.

48.

Offer: something, such as a proposal or bid that is offered.

49.

Profitability: affording gain, benefit, or profit.

50.

Purchase price: the cost at which anything is obtained.


Glosario