the Brazilian Specialty and Sustainable Coffees
project, André
Sanches Specialty Coffees - family group producing high quality coffee in Pocos de Caldas, Sul de Minas - was contacted by some important national coffee industry media to symbolize the commitment of many producers in the business of production and export of specialty coffees: "We have invested heavily in quality and in the sustainability of our production, but also in actions to promote internationally our 'coffee terroir' – Poços de Caldas. We see international markets as a major incentive in appreciation of our coffees and consequent improvement of our business," - André Sanches Neto, International Development & Marketing at André Sanches Specialty Coffees. In accordance with BSCA, there is still much room for growth in exports of Brazilian specialty green coffees, reinforced by the drop in production in Colombia, a traditional exporter of high quality coffees. However, there is still a misconception in the perception of the consumer that the Colombian product is better than the Brazilians, a concept constructed by Colombia for four decades. Therefore it is important to disseminate the quality of Brazilian coffee - "We are on the same quality level of Colombian coffees," says Vanúsia Nogueira, executive director of BSCA. Sanches is aware of this moment for Brazilian high quality coffees and adds: "In Poços de Caldas, a prime area for quality coffees, we are strengthening the links among producers, municipal government, associations, organizations and leading companies in the sector. The main purpose is to offer, in an organized manner, many of the best Brazilian coffees to domestic and international markets.” An example of this effort is the Municipal Program of Specialty Coffee Production, fostered by the city government, which will draw the attention of the industry in September with the presentation event of the Poços de Caldas Coffee Quality Contest winners.
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