Page 1

THE SPIRIT OF ASEAN


TABLE OF CONTENT OVERVIEW OF ASEAN INDEX MESSAGE FROM THE PRESIDENT OF ASEAN PUBLIC RELATIONS NETWORK MESSAGE FROM MINISTER OF FOREIGN AFFAIRS OF REPUBLIC OF INDONESIA COMPANIES


FORGING AHEAD TOGETHER On 8 August 2017, ASEAN will be 50 years old, and to date

to People Connectivity. The objective of ASEAN Connectivity

been in a developing phase as ASEAN Community where it has

is to advance the lives of ASEAN citizens by: providing more

chosen to be an integrated region. This integration was formed

opportunities, improving economic and social development,

by ASEAN members through three cooperation pillars: ASEAN

and uniting the ten countries as a combined power. Therefore,

Political-Security Community, ASEAN Economic Community,

ASEAN Connectivity enables ASEAN potential to be more

and ASEAN Socio-Cultural Community. Since 31 December

realistic with a bigger impact, which then promotes ASEAN to

2015, the ASEAN Community is no longer a vision but a reality.

compete better in the global environment.

Being aware of the importance of this momentous date, ASEAN

The highly competitiveness of ASEAN is nonetheless a result of

Ministers Retreat (AMM) in Vientiane, Laos on 26 – 27 February

the participation and the support of dialogue partners. To date,

2016, chose a new theme: “Turning Vision into Reality for a

ASEAN has had ten dialogue partners: Australia, Canada, China,

Dynamic ASEAN Community”. This marks the implementation

European Union, India, Japan, New Zealand, Russia, Republic

of ASEAN Community 2025 Vision, the improvement of ASEAN

of Korea (ROK) and the United States. ASEAN partnership with

centralisation and external relations of ASEAN among the

these countries has proven ASEAN’s significant economic

growing region.

growth.

As of today, ASEAN is a competitive new economic strength

In summary, Mr Adam Malik, as one of ASEAN’s founders

with the ten member countries of ASEAN becoming a

from Indonesia, once argued that ASEAN outset is to improve

powerful world economy, which is worth $2,323 (ranked 5th

economic, social and cultural development as the stimulus to

in the world). Through the realisation of ASEAN Economic

build ASEAN as one entity. However, this dream will not come

Community, ASEAN is a potential market and production base,

true unless there is a togetherness in estabishing peace and

a valuable region, owns equal economic growth, as well as a

stability, both domestically and internationally. ASEAN is a

world-integrated economy. One of the vital factors to support

process, a continuously united process to create shared welfare

ASEAN Economic Community is through ASEAN Connectivity.

and wealth.

ASEAN Connectivity is based on three main dimensions: Physical Connectivity, Institutional Connectivity, and People


MESSAGE FROM THE PRESIDENT OF ASEAN PUBLIC RELATIONS NETWORK

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Prita Kemal Gani, MBA, MCIPR, APR


MESSAGE FROM MINISTER OF FOREIGN AFFAIRS OF REPUBLIC OF INDONESIA

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Retno Marsudi


A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin


COMPANIES

M


Bank Mandiri was established on 2 October 1998 as part

competition for young and enthusiastic entrepreneurs. The

of

winners of Mandiri Technopreneur then will be trained in

restructuration-banking

programme

by

Indonesian

government. In July 1999, four state-banks; Bumi Daya Bank, Bank

Mandiri Business Incubator.

Dagang Negara, Bank Ekspor Impor and Bank Pembangunan

Mandiri Business Incubator is a facility where the participants

Indonesia, were merged into one Bank Mandiri. Each of those

are intensively briefed and trained within 6 months, especially

banks had inseparable role in developing the whole Indonesian

about business management. The succeeding participants

economy. Until today, Bank Mandiri continues to perform the

will be granted the business capital by Mandiri Capital, e-cash

tradition of more than 140 years contributing the banking and

as the example. “E-cash was initially a start up idea, but then

economy activities in Indonesia.

they managed to reach certain level of commercialism and

A numerous achievements has been excelled by Bank Mandiri,

then received an infestation value”, claimed Kartika, as General

where one of them was appointed as Indonesian biggest bank

Director of Bank Mandiri.

with Rp 910.1 Billion asset on 2015. Additionally, Bank Mandiri

For the hard work and great performance, Mandiri deserved

has also succeeded to gain people’s fund collection through

several awards such as Indonesian Best Bank by three finance

convenient and reliable banking transactions. It has always

publications; Finance Asia, Asiamoney, and The Banker. Other

been trying to improve the services such as branch network,

than that, Bank Mandiri also preserves their Best Bank in Service

electronic network, as well as other service system to support

Excellence title by Marketing Research Indonesia (MRI) and

the customers’ needs. Until December 2014, Bank Mandiri has

from SWA Magazine for 7 years consecutively. Bank Mandiri also

had 2,312 branches, 15,344 ATM units, and additional micro

achieved the Most Trusted Companies award for 8 consecutive

business network up to 1,833 units.

years by International Institute for Corporate Governance

Bank Mandiri also makes an attempt to provide the best

(IICG).

assistance and support to start up business through Mandiri

Further challenge to be handled is getting more complex and

Capital. This unit focuses on helping venture capital that aims

the demand to maintain the best performance to serve their

to help potential entrepreneur and innovative start up business.

customers makes Bank Mandiri feel the urge to provide the

Following their effort on capturing the best idea and solution

best service quality. It is necessary for Bank Mandiri to plan

for business, Bank Mandiri also holds Mandiri Technopreneur

a business transformation and a continuous organisational


management, therefore, the next transformation, Phase III 2015-

Therefore, having learnt what Bank Mandiri has accomplished, it

2020 is already set and aims to achieve Bank Mandiri long-term

is not an impossible that the dream of Bank Mandiri to become

vision “to be the best bank in ASEAN by 2020”.

the biggest bank in ASEAN is about to come true.

Bank Mandiri have strategy is to target countries in South East Asia in order to expand the network. This strategic preparation is set to cope with ASEAN Economic Community (AEC), and to be able to compete decently with other banks. General Director of Bank Mandiri, Kartika Wirjoatmodjo, stated that overseas expansion is not easy, yet, Bank Mandiri is dedicated to keep on researching and studying the best potential market. “We can see three growing markets, which are Vietnam, Philippines and Myanmar” said Kartika when interviewed at Plaza Mandiri Building on Monday, 16 May 2016 (katadata.com)

Source: Bank Mandiri company profile , katadata.com, swa magazine


COMPANIES

N


The Spirit of ASEAN