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ADVERTISING• MANAGEMENT • CONSULTING • BUSINESS DEVELOPMENT

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account manager 02.2006 - 04.2007

improved presentations new business portfolio of 5000 eur/month partnership opportunities in France

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2006-2007

Oblique Racer

My involvement

An online game designed for generating brand awareness. The player was delivering Oblique Magazines around the city. There were 3 cities where you could deliver the magazines. The player with the fastest time in all 3 cities won the big prize (a scooter).

-new business -C.S. (client service) -creative idea of the game -project management

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managing partner 05.2007 - 02.2009

new business portfolio - Cora, Howard Johnson, McDonald's, My Band turnover of 200,000 eur in the first year product design and implementation of the "Virtual Assistant"

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2007-2009

Newsletter Campaign

AlterEgo

Promo “Faimosii”

-new business -C.S. (client service) -project management

Print campaign for and with the hotel staff.

-new business

-new business -C.S. (client service) -project management

Website -new business -C.S. (client service) -project management

ONLINE• TV • PRINT • RADIO


2007-2009

T.V. Spot -new business

BTL campaign “Petrecerile toamnei” -new business -C.S. (client service)

ONLINE• TV • PRINT • RADIO

Recruitment website + software -new business -C.S. (client service) -project management -naming


brand manager 2010-04 – 2011-08

customer loyalty programs implementation involvement of the international suppliers in local campaigns development of the largest online community in the industry

design and execution of video presentations for the clients development of a website that meets the highest standards (unique on-line features in the industry)

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2010-2011

Identity

Website

Newsletter Campaigns

- naming - logo design - credential - marketing materials

-C.M.S. (Content Management System) -compare -customize -advanced search engine -display real-time stock

-design -database management -analysis and strategy setting

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2010-2011

Social Media Campaign •Ad •Mechanics of the Campaign •Event -copyright -creative idea -production

Social Media Campaign

Holiday Gift

•Tag me baby! -copyright -creative idea -production

ONLINE• TV • PRINT • RADIO

-Christmas 2010 -Christmas 2011 -copyright -creative idea -production


online business development consultant 2011.09 –2012.01

identifying and signing contracts with new suppliers, getting a price/quality ratio much higher than recorded in the previous period - investment budget declined by 50% and objectives were achieved in 15 days from signing the new contracts planning for launching a new e-commerce business reorganization of a business offering online seminars so that it becomes profitable - one month after the reorganization, the business has registered profit for the first time since the start-up

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2011-2012

Video Presentation -copyright -creative idea -production

Business reorganization •seminar •program -renegotiation of contracts with customers -renegotiation of contracts with suppliers -improvement of the web platform -C.S.(client service)

ONLINE• TV • PRINT • RADIO

E-commerce business development - market research - financial projections - marketing strategy


andrei dragu www.andreidragu.com letter@andreidragu.com +40745633643

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andreidragu