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Program Analysis: AriZona Iced Tea

GRAD 2 / IND 6256 ANDREA VIZCAINO


THE NARRATIVE The privately held Arizona Beverage Company has been headquartered in Woodbury, New York since the early 1990’s and has been recognized for being one of the top American manufacture and supplier of ready-to-drink tea beverages. this year they are expanding their headquarters to be closer to a new distribution facility in one of its strongest, and most diverse markets – Miami, a city known for capturing the ideal laid-back lifestyle that they stand for. Focusing on the companies unique journey: originating from the incorporation of a home like element to a business culture - collaboration is welcome: from clients to employees to the city of Miami, we’re all just here to #drinkarizona.

THE ESSENTIAL PURPOSE The design of the Miami headquarters of the Arizona Beverage Company should communicate the brands trustworthy, yet spontaneous home like image. Since their rise to social media in 2009 people around the world have come together to #drinkarizona, they are a brand that encourages a laid back lifestyle and their office should do the same for its users: clients distributors executives owners partners professionals

THE DOMINATE SPACES

The company’s space will be divided into 50% enclosed spaces and 50% open spaces. throughout the workplace there will be moments for collaboration, individual privacy, and rejuvenation. A variety of spaces will be user defined- based off of the amount of people working in a space and what kind of activity is being done. The spaces that define the company’s main goal are the collaboration area and the café – spaces where employees can interact as individuals while still in the workplace in a home like setting. The main feature will be the test kitchen, were employees can feel free to come in and brainstorm ideas for new products. This sense of collaboration can be established by creating views throughout the workplace that give a sense of transparency and permission to the user based on the activity taking place in a space.

THE CRUCIAL ASPECTS

The design of this workplace should establish a connection between the company culture and the culture of its new headquarters location – Miami. the Arizona Beverage prides itself in not just being a drink but a lifestyle, and Miami is just a lively as the lifestyle they evoke. By instilling various types of collaborative spaces, users are given the right to choose how the space they are working in actually functions. This opportunity allows for the development of a trusting environment between the company and its employees - users decide how they work and therefore leave collaborative and rejuvinatize spaces more satisfied, motivated, and creative – allowing them to be more productive once they return to their offices.

THE MAIN GOALS

The company’s main goal is to establish itself amongst consumers that are aspiring to be "cool and rich." It is their mission to bring customers great tasting products with high quality ingredients that are presented in unique packaging all while being affordable. They want to emanate accessibility to their consumers and their office should reflect that. Taking inspiration from the family venture that developed this company, the main goal for this workplace is to design spaces that bring people together as more than employees, instilling trust within them to create family-like collaborative spaces, while still accounting for individual privacy.

1


THE GUIDELINES

{

THE PROGRAM LEGEND

REJUVENATIVE

incorporate rejuvenating spaces that bring people together by emanating the vibrant lifestyle Arizona exhibits through its marketing and social media to #drinkarizona

TRANSPARENT

the design should support transparent hierarchy to build trust among administration and employees.

REFLECTIVE use design to emphasize the company’s

CREATE

[INSERT HERE] ______________________________ SPACES

inclusivity, spontaneity and personality through support spaces to connect employees with the brands main themes

FLEXIBLE integrate flexible spaces that allow users to have both a balance between their public and private workspace

PG 3

PUBLIC SPACES

PG 4

MEDIA SPACES

PG 5

FOCUS SPACES

PG 6

MANAGMENT SPACES

COLLABORATIVE

design should create supporting and collaborative spaces that give users control of their privacy design should create the overlapping of spaces between departments, without making “cliques”, through strategically placed collision zones that can generate creativity.

PG 7

DAILY OPERATION SPACES

2


LOBBY & WAITING

TEA LOUNGE

CAFE

SKATE ZONE

USERS:

20 NSF: 400

USERS:

USERS: N/A

Located at the entrance of the office, the lobby holds the reception and waiting area. It is a space that leads you into the office and therefore must represent the ideals the company stands by. A product display case may be featured, which would act as a focal point for the lobby that communicates to incoming visitors and employees the spirit of AriZona and the journey its been through.

The people who work for Arizona always have access to new products throughout their work day. At the tea lounge the can choose to take their break, work remotely, collaborate, or have impromptu meetings in a restorative setting meant for employees only. here the line between work and home fades away.

This space serves as a break area for 40 employees that serves as a main rejuvenation and collision zone The space can be used for company events, impromptu meeting areas, and as a main collaborative zone.

Based off the marketing strategy at Arizona, the skate zone embodies the laid back lifestyle they give to their clients. It is a space that supports collaboration - where people of all departments, and even visitors, can come and relax while staying in touch with the companies active brand.

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

400 SF

800 SF

200 SF

USERS: VISITORS

40 NFS: 800

NSF:

200

EMPLOYEES NSF:

260

RECEPTION (200 SF) PRODUCT DISPLAY (60 SF)

NEEDS

NEEDS BOUNDARIES ACOUSTICAL PRIVACY TRANSPARENCY ACCESS TO NATURAL LIGHT

FF&E

ACOUSTICAL PRIVACY VISUAL PRIVACY ACCESS TO NATURAL LIGHT

FF&E FIXED DISPLAY CASE MOVABLE LOUNGE SEATING COFFEE TABLES & CHAIRS RECEPTION DESK & CHAIR COMPUTER, WI-FI, TV, PHONE AMBIENT, TASK & ACCENT LIGHT

ISSUES

NEEDS

CAN BECOME A HIGH TRAFFIC AREA THAT CAN CAUSE NOISE

NOTES

FF&E

MAY BECOME A HIGH TRAFFIC AREA THAT LEADS TO NOISE

NOTES ACCESSIBLE TO ALL MUST EMBODY THE BRAND

ACOUSTICAL PRIVACY ACCESS TO NATURAL LIGHT

MOVABLE LOUNGE FURNITURE, PRODUCT DISPLAY, TASK CHAIRS, CHAIRS, STOOLS AND REFRIGERATOR TASK, ACCENT LIGHTING

ISSUES

NEEDS

FF&E FIXED KITCHEN CABINETRY MICROWAVE, STOVE, REFRIGERATOR MOVABLE CHAIRS, STOOLS, BOOTHS, BAR TABLES, CAFE TABLES TV

ISSUES

FOCUS ON VISUAL / ACOUSTICAL PRIVACY CAN BECOME A HIGH TRAFFIC AREA THAT LEADS TO NOISE CAN BECOME MESSY IF UNKEPT

NOTES ADJACENT TO ALL DEPARTMENTS

ACOUSTICAL PRIVACY TRANSPARENCY DIRECT NATURAL LIGHT

MOVABLE LOUNGE FURNITURE, SKATE RAMPS, TABLES WIFI, TV TASK & FOCUSED LIGHTING

ISSUES

CAN BECOME A PLACE OF HIGH TRAFFIC AND NOISE

NOTES DIFFERENT LEVELS OF LIGHTING FOR REJUVENATION AND EASE OF COMMUNICATION ACCESSIBLE TO ALL

ADJACENT TO LOBBY ACCESSIBLE TO ALL OTHER DEPARTMENTS

3


PRINT & COLLATING AREA USERS: N/A NSF:

100

1 Collaborative area for 8 people within the open workplace that allows for small group interactions and tasks that bring together all departments while doing a simple action like printing

SQUARE FOOTAGE

MARKETING USERS:

6 NSF: 579

ISSUES

SQUARE FOOTAGE

SQUARE FOOTAGE

MANAGER OFFICE (150 SF) 5 WORKSTATIONS OF 48SF (240 SF) PHOTO STUDIO (80SF) PRINT & COLLATING (100SF) 1 LATERAL FILE ( 9 LF)

NEEDS

BOUNDARIES ACOUSTICAL PRIVACY VISUAL PERMISSION INDIRECT NATURAL LIGHT

FF&E

MAY BECOME A HIGH TRAFFIC AREA THAT LEADS TO CROWDING MACHINES MAY CAUSE NOISE AND DISTRACTIONS

FIXED LATERAL FILES, PRINTERS PHOTO EQUIPMENT MOVABLE DESKS, CHAIRS, TASK CHAIRS TASK LIGHTING PHOTO LAB LIGHTING COMPUTERS

MANAGER OFFICE (150 SF) 3 WORKSTATIONS OF 36 SF (108 SF) MAINTENANCE ROOM (336 SF) 2 LATERAL FILES OF 9 LF ( 18 LF)

FF&E

CAN BECOME A HIGH TRAFFIC AREA AND A MESSY ENVIRONMENT HIGHLY CREATIVE AND COLLABORATIVE SPACE

FIXED STORAGE AND FILES MOVABLE DESKS, CHAIRS, AND TASK CHAIRS TASK LIGHTING COMPUTERS

NEEDS ACOUSTICAL PRIVACY PHYSICAL PRIVACY NO NATURAL LIGHT

FF&E

MOVABLE COMPUTER RACKS ALARM SYSTEM LOCKABLE DOORS TASK & FOCUSED LIGHTING

ISSUES MUST ALLOW PRIVACY FOR SENSITIVE INFORMATION

NOTES ADJACENT TO SALES, COLLABORATIVE ENVIRONMENT WITH OTHER DEPARTMENTS FLEXIBLE SEATING

180 SF

ACOUSTICAL PRIVACY VISUAL PERMISSION NO DIRECT NATURAL LIGHT

ISSUES

NOTES ADJACENT TO ALL DEPARTMENTS

4 NSF: 180

SQUARE FOOTAGE

ISSUES

NOTES

USERS:

4 NSF: 612

Supports computing resources such as banking software, search engines or social networking applications.

NEEDS

MOVABLE SHELVES, CABINETS, STORAGE, TASK CHAIRS, CHAIRS, STOOLS AND TABLE PRINTER FAX SCANNER TASK LIGHTING

USERS:

The people in the IT department implement and facilitate the flow of information by developing, securing, and storing electronic data. They help the company with desk support and customer support services. These employees may be web or mobile software developers, database administrators or network technicians who keep the site content updated and have live chats with site visitors.

ACOUSTICAL PRIVACY TRANSPARENCY ACCESS TO NATURAL LIGHT

FF&E

SERVER ROOM

The people in the marketing department promote business and drive sales by conducting research to identify customers demographics buying habits, product use, and public’s opinions on the brand and it’s competitors. They create promotional strategies like social media, product launches, shows and events. They work closely with sales to create new business by finding markets for products or discovering customer’s ideas on existing products. In a company like AriZona the employee is also a consumer, making it important for them to interact with everyone in the workplace.

100 SF

NEEDS

IT

MUST BE APART FROM THE MAIN WORKSPACE ELECTRICAL EQUIPMENT WITH SENSITIVE INFORMATION

NOTES ADJACENT TO SERVERROOM ACCESSIBLE TO SALES, MARKETING, OPERATIONS.

ADJACENT TO IT DEPARTMENT PLACED CLEAR OF ELECTRICAL INTERFERENCE

4


FURNITURE

&

FOCUS ROOM & COLLABORATION AREA

HUDDLE ROOM USERS:

4 NSF: 100

STORAGE ROOM USERS: N/A

USERS:

TEST KITCHEN USERS:

10 NFS: 500

2-4

Additional office storage for furniture and supplies as well as merchandise, materials, and office equipment.

2 collaborative areas within the open work space.

2 collaborative areas of each type that are spread out within the open workplace for small groups and tasks.

The people in the workplace can Use this space for product development, corporate events. It is a space that can also serve as a collaborative hub for new ideas.

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

FURNITURE STORAGE ROOM (120 SF) STORAGE ROOM (120 SF)

NEEDS

HUDDLES ROOMS FOR 4 100 SF (200 SF )

NEEDS ACOUSTICAL PRIVACY VISUAL PRIVACY NO DIRECT ACCESS TO LIGHT

FF&E

NEEDS ACOUSTICAL PRIVACY VISUAL PERMISSION INDIRECT NATURAL LIGHT

FF&E MOVABLE SHELVES AND CABINETS LOCKABLE DOORS

ISSUES MUST BE ACCESSIBLE TO EGRESS AREAS

ADJACENT TO CAFÉ & TEST KITCHEN

NEEDS

FF&E

HIGHLY COLLABORATIVE SPACE WHICH MAY LEAD TO NOISE IF USED FOR LONG PERIODS OF TIME CAN LEAD TO MESSINESS

FF&E FIXED KITCHEN CABINETRY STOVE, REFRIGERATOR, SINK MOVABLE CHAIRS, STOOLS AND TABLES TASK AND FOCUSED LIGHTING LOCKABLE DOOR AND CABINETS

ISSUES SPACES ARE MADE FOR COLLABORATION WHICH MAY LEAD TO NOISE MAY ALLOW FOR VISUAL PERMISSION DEPENDING ON ACTIVITIES

NOTES ADJACENT TO ALL DEPARTMENTS

ACOUSTICAL PRIVACY VISUAL PERMISSION ACCESS TO NATURAL LIGHT

MOVABLE TASK CHAIRS AND TABLES LOUNGE FURNITURE COMPUTERS/ PROJECTOR /TV WHITEBOARD TASK LIGHTING LOCKABLE DOORS

ISSUES

NOTES

500 SF

ACOUSTICAL PRIVACY VISUAL PRIVACY INDIRECT NATURAL LIGHT

MOVABLE TASK CHAIRS AND TABLES COMPUTER PROJECTOR /TV WHITEBOARD TASK LIGHTING

ISSUES

NOTES

FOCUS ROOM FOR 2 80SF (160 SF) COLLABORATION AREA FOR 2 60SF (120 SF)

IT IS A CREATIVE SPACE THAT MAY LEAD TO NOISE AND MESSINESS IF UNKEPT

NOTES DIFFERENT LEVELS OF LIGHTING FOR REJUVENATION AND EASE OF COMMUNICATION ACCESSIBLE TO ALL

ADJACENT TO QA AND MARKETING DEPARTMENTS AND ACCESSIBLE TO ALL OTHER DEPARTMENTS FOR COLLABORATION.

5


HR

ACCOUNTING

EXECUTIVE

USERS:

2 NSF: 340

LARGE

USERS:

7 NSF: 604

OFFICES

CONFERENCE ROOM

USERS: CFO/CEO/CMO/CIO/EA NSF:

866

USERS:

The people in human resources act as a middleman between employees and upper management. It is their main job is to plan and coordinate the workforce to the best use of employee talents. They develop and manage company culture through new hires, maintaining benefits and payroll; they mediate conflict and engage in training and development of employees. Because they handle sensitive information they need to have secured spaces with levels of transparency for employee interactions.

The people in these offices are the four top managers of the company who all share an executive assistant. Traditionally these offices are private, each with their own receptionist, mailbox, fax machine, and photocopier, but with AriZona’s family like style the environment, these offices are in must allow them to still be accessible to employees. Therefore these offices can double as team meeting spaces or touch down zones when managers are not using them.

This people in the accounting department are in charge of reporting and reviewing cash flows that go in and out of the company. There is a separation of duties within the department for individual tasksone person processes reports and another signs them, and group tasks- when financial reports are reviewed. Accounting works together with the human resources department to process payrolls.

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

MANAGER OFFICE (150 SF) 1 WORKSTATION (36 SF) MOTHERS ROOM (100 SF) 6 LATERAL FILES OF 9 LF ( 54 LF)

4 TOP MANAGER OFFICES OF 400 SF (800 SF) 1 EXECUTIVE ASSISTANT (48 SF) 2 LATERAL FILES OF 9 LF( 18 LF)

NEEDS

NEEDS ACOUSTICAL PRIVACY VISUAL PRIVACY ACCESS TO NATURAL LIGHT

FF&E

NEEDS ACOUSTICAL PRIVACY VISUAL PERMISSION ACCESS TO NATURAL LIGHT

FF&E FIXED STORAGE & FILES MOVABLE DESKS, CHAIRS, TASK CHAIRS, SIDE TABLES LOUNGE FURNITURE TASK LIGHTING COMPUTERS LOCKABLE ROOMS & FILES

ISSUES

FF&E

ISSUES MUST BE ABLE TO ACCOMMODATE FOCUSED WORK AND COLLABORATION

LOCATED BETWEEN UPPER MANAGEMENT AND EMPLOYEE WORKSPACE AND ADJACENT TO ACCOUNTING

SQUARE FOOTAGE LARGE CONFERENCE ROOM FOR 12 (480 SF) MEDIUM CONFERENCE ROOM FOR 8 (300 SF)

NEEDS ACOUSTICAL PRIVACY VISUAL PRIVACY & PERMISSION ACCESS TO NATURAL LIGHT

FF&E

FIXED SPEAKER SYSTEM, PROJECTOR, SCREEN/ TV WHITEBOARD MOVABLE TASK CHAIRS, EXECUTIVE CHAIRS AND TABLES COMPUTERS TASK & ACCENT LIGHTING

ISSUES MUST BE A COMBINATION OF A PRIVATE AND TRANSPARENT SPACE MUST BE INVITING

NOTES MAINLY ADJACENT TO QA, EXECUTIVES, PURCHASING, & IT

8-12

Meeting space for 8-12 people the large conference room is used more for meetings with several departments and clients to present new products and ideas while the medium conference room is mostly used for in house work and strategy development.

FIXED STORAGE & FILES MOVABLE DESKS & TASK CHAIRS COMPUTERS TASK LIGHTING

ISSUES

NOTES

NOTES

BOUNDARIES ACOUSTICAL PRIVACY TRANSPARENCY ACCESS TO NATURAL LIGHT

2 FIXED LATERAL FILES MOVABLE EXECUTIVE DESKS & CHAIRS SIDE TABLE & LOUNGE SEATING BOOKSHELVES & COMPUTERS AMBIENT & TASK LIGHT

MUST ALLOW PRIVACY FOR SENSITIVE INFORMATION

MANAGER OFFICE (150 SF) 6 WORKSTATIONS OF 36 SF(216SF) STORAGE ROOM (120 SF) SAFE ROOM (100 SF) 2 LATERAL FILES OF 9 LF( 18 LF)

& MED.

NOISE CONTROL NEEDED DEPENDING ON THE SIZE OF THE GROUP OCCUPYING THE SPACE

NOTES ACCESSIBLE TO ALL DEPARTMENTS

CUSTOMIZABLE TO EACH EMPLOYEE, ADJACENT TO HUMAN RESOURCES

6


QA

SALES

USERS:

USERS:

4 NFS: 201

19 NFS: 858

PURCHASING

OPERATIONS

USERS:

USERS:

7 NSF: 414

9 NSF: 501

The people in the quality assurance department lead the process of making sure a product or service is being developed to meet specified requirements and finding defects before they affect the final product. It involves a team of people who test the product and are consistently questions all parts of the process to ensure the production of a product a customer wants and needs. The group needs to have broad understanding of projects and products that are being progressed to note what can improve.

The people in the sales department can be seen as a separate entity or as an extension of the marketing department. They work in teams of people that must find a way to sell their products in a way that reflects what the company stands for while connecting with prospective customers or clients. Their job is to implement the strategies the marketing department develops in order to increase product sales.

The people in the purchasing department receive a list of demands of materials from different departments and get them based on the amount urgency a material is needed for. The department works with product development teams to find materials and determine cost of the finished product by bidding with suppliers. It is their job to evaluate the supplier's performance and quality control, which may include monitoring delivery times, quality, cost and performance.

The people in the operations department oversee product development by the profit and loss of the company and its shareholders. They run the day-to-day aspects of the business: • Scheduling employees • Setting goals, monitoring and assisting sales force performances • Handle the management processes • Decide on inventory levels They have to be able to audit other departments without invading their spaces but by encouraging them.

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

SQUARE FOOTAGE

4 WORKSTATIONS OF 48 SF (336 SF) 1 LATERAL FILE( 9 LF)

NEEDS

NEEDS ACOUSTICAL PRIVACY VISUAL PERMISSION ACCESS TO NATURAL LIGHT

FF&E

ISSUES

FIXED LATERAL FILES MOVABLE CHAIRS, STOOLS AND TABLES STOVE REFRIGERATOR SINK

CAN BE USED AS A COLLABORATIVE SPACE THAT MAY CAUSE NOISE MAY BECOME MESSY WHEN TESTING PRODUCTS

NOTES

MANAGER OFFICE (150 SF) 4 WORKSTATIONS OF 36 SF (144 SF) 14 WORKSTATIONS OF 26 SF (336 SF) 2 COLLABORATIVE AREA OF 60 SF (120SF) 3 TOUCHDOWN ZONES OF 18 SF (54SF) 6 LATERAL FILES OF 9 LF (54 LF)

NEEDS

BOUNDARIES ACOUSTICAL PRIVACY TRANSPARENCY ACCESS TO NATURAL LIGHT

FF&E

ISSUES

FIXED FILES MOVABLE DESKS, CHAIRS, TASK CHAIRS AND TABLES COMPUTERS LOCKABLE CABINETS

CAN BECOME A HIGH TRAFFIC AREA THAT MAY CAUSE NOISE

NOTES ACCESSIBLE TO OPERATIONS AND MARKETING AS WELL AS OTHER DEPARTMENTS FOR ASSISTANCE

7 WORKSTATIONS OF 48 SF (336 SF) 1 COLLABORATIVE AREA FOR 4 (60 SF) 2 LATERAL FILES OF 9 LF ( 18 LF)

NEEDS ACOUSTICAL PRIVACY VISUAL PERMISSION ACCESS TO NATURAL LIGHT

FF&E

ISSUES

FIXED LATERAL FILES MOVABLE DESKS & TAKS CHAIRS BOOKSHELVES TASK LIGHTING COMPUTERS

MUST BE ABLE TO ACCOMMODATE FOCUSED WORK AND COLLABORATION

NOTES ADJACENT TO THE MARKETING DEPARTMENT NEEDS FLEXIBLE SEATING

MANAGER OFFICE (120 SF) 8 WORKSTATIONS OF 36 SF (288 SF) 2 TOUCHDOWN ZONES OF 18 SF(36SF) 3 LATERAL FILES OF 9 LF( 27 LF)

ACOUSTICAL PRIVACY VISUAL PERMISSION ACCESS TO NATURAL LIGHT

FF&E

ISSUES

FIXED LATERAL FILES MOVABLE DESKS & TAKS CHAIRS BOOKSHELVES TASK LIGHTING COMPUTERS

MUST BE ABLE TO ACCOMMODATE FOCUSED WORK AND COLLABORATION

NOTES ADJACENT QA, OPERATIONS, SALES, MARKETING, EXECUTIVES

MAINLY ADJACENT TO QA, EXECUTIVES, PURCHASING, & IT

7


THE 1ST ADJACENCY DIAGRAM

IT Executive Offices

Skate Zone Accounting

Primary Adjacency Secondary Adjacency

Purchasing

Access To Daylight HR

Acoustical Privacy Visual Privacy Operations

Connected Views

Tea Lounge

QA

Cafe Reflections: using a traditional office layout where public spaces are found towards the entrance of the workplace that branch out to more private areas establishes a welcoming environment.

Large Conference

Marketing

higher levels of privacy are reinforced within the second level based off functions found there. the way support spaces interact with one another affect their placement, these spaces can be reinforced as major common areas that become creative hubs connections between overlapping departments can be done through technology within the design.

Sales

Lobby

Med. Conf. ENTRANCE

Test Kitchen

8


Purchasing

THE 1ST STACK DIAGRAM

Collab.

Executive Offices

Accounting

S S.R

Primary Adjacency

CMO

Office

CIO

Secondary Adjacency

Skate Zone EA

Access To Daylight CEO

Acoustical Privacy

T. Zone 2

CFO

Cafe Med. Conf.

Visual Privacy

Operations

T. Zone 1

3rd Floor

Connected Views

2nd Floor

Reflections: Large Conference

many of AriZona’s departments interact with one another through sales, by placing it as a centralized space within the diagram these departments flow cohesively. based on the amount of square footage available for enclosed spaces vs. open work spaces, different levels of privacy are available within each department interaction and communication between the administration and its employees, as well as visiting clients, can be established by having the executive offices and a medium conference room on the third floor

Office

Marketing Office

Tea Lounge

Print Area

HR Mom

Photo Studio

Office Collab. 1

Lobby & Display

ENTRANCE

IT QA

Sales

Office

Office

Maintenance

Room

Test Kitchen Collab. 2

9


THE 2ND STACK DIAGRAM

Marketing Collab. 1

Office

Print Area

C1

Photo Studio

C2 Operations

Sales Office

Med. Conf.

Primary Adjacency Secondary Adjacency

Collab. 2

F2

H2

T. Zone 2

P&C

Office

T. Zone 1

QA

Access To Daylight Cen

Purchasing

d

e

Acoustical Privacy

tr a l iz

b Hu

F1

Tea Lounge

Visual Privacy

Test Kitchen

Collab.

3rd Floor

Connected Views

2nd Floor

Reflections: thinking of the workplace as a home - where the public functions are on the first level and the more personal and commonly used spaces are found as you transition to the user level.

IT

HR

Server

Mom

Office

Maintenance Room

creating privacy through the use of centralized support areas that act as the creative hub for the entire workplace dividing the workplace based on administrative and employee needs and creating huddle spaces within their departments

Office

Large Conference

Accounting

Skate Zone

S

Executive Offices

S.R H1

Office

Cafe

F.S S.R

CMO

CIO EA

CEO

CFO

Lobby & Display

10 ENTRANCE


OPERATIONS &

THE 1ST SMALL GROUP DIAGRAM

ACCOUNTING file 2 Office file 1

Storage Room

Primary Adjacency Secondary Adjacency

Collab.

Access To Daylight Acoustical Privacy file 1

file 2

file 3

Huddle R.

Visual Privacy

Connected Views T. Zone 1 Reflections:

Safe Room

Office

by grouping these departments that deal with day to day information they begin to create their own community within the workplace that helps them stay active throughout the day

T. Zone 2 Executive Offices

hierarchy is reinforced through the use of privacy - open workspaces are more remote while offices lead into the medium conference room clustering workspaces together allows for collaboration within each department, it is reinforced with spaces like huddle and collaboration rooms at their perimeter for more intensive work

6 Workstations

Medium Conference

8 Workstations

CMO

CIO EA

CEO

CFO

Huddle R.

11


MARKETING &

THE 2ND SMALL GROUP DIAGRAM

SALES

E. A. Work 1

Primary Adjacency

Main Hub

E. A. Work 2

3. Work 1

E. A. Work 3

2. Work 1

Secondary Adjacency

T. Zone 1

Access To Daylight

3. Work 8

3. Work 2

3. Work 9 2. Work 2

Collab. 3. Work 3

Acoustical Privacy

3. Work 10

Photo Studio

Office

Visual Privacy

Collab. Print Area T. Zone 2

Connected Views E. A. Work 4

file 1

E. A. Work 5

Print Area

3. Work 4

3. Work 11

Reflections:

2. Work 3

in a company like Arizona the employee also tends to be the consumer - in the case of the marketing ad sales departments it is their job to work together to develop new strategies on how to establish their product. as a centralized element the photo studio can service as a creative engine in the marketing department where employees can work on branding or relax while brainstorming ideas as a group the sales department has the largest number of square footage in the program, converting their space to a more touchdown setting can keep them active and engaged throughout the day

3. Work 5 3rd Floor

3. Work 12 2. Work 4

T. Zone 3 Collab.

2nd Floor

Cafe

3. Work 6

3. Work 13

3. Work 7

3. Work 14

file 1

file 2

file 3

file 4

file 5

file 6

Office

Focus R.

12


THANK YOU


Revised program analysis 02