2nd Edition - Through this research, the various levels of planning television content scheduling are analysed from an applicational perspective and the process, through which content diversity is formed and produced, is studied. More specifically, concepts that are directly associated with content are approached, such as diversity and scheduling and, through a notional and empirical analysis, the policies and methods of programme planning are discussed, as well as how competitive programmes attempt to differentiate from each other with the purpose of increasing their viewing ratings