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cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs Multilingual Congress Congreso Multilingüe Multilingualer Kongress

toledo/basel 2009


What is codes? Concept Ideas and Sketches Formalization Portraits Final Products Making of Credits


What is codes?


Codes

Problem definition:

Codes is a Multilingual Congress which will take place in the City of Toledo (Spain), the invited city will be Basel (Switzerland).

Mixture of Cities Multilingual Congress Toledo / Basel

The congress will be held from 20 to May 24, attended by 300 experts in the field of language, traduction, philology, but as well calligraphy, typography and bookmaking.

Synopsis of the case: We found several similarities between the historical reality that took Toledo as a city in which people shared three languages, and therefore, three cultures during the Middle Ages (Hebrew, Arabic and Old Castilian), which gave way to an interesting cultural, religious and political crossroads). As well for Basel – the invited city – which is on the edge of the border of Switzerland with Germany and France, which gives us the everyday junction between the dialect of Swiss languages, French and German. This is why, for us as designers, it is very interesting to join the two cities through language.

Components: A conference supported by other cultural activities related to the subject matter of language as cultural diversity.

Potencialities: Based on the graphic typography / calligraphy of languages we create a brand image, followed by multilingual products for the advertising and the graphic service during the congress.

What is codes?


Toledo

History

Toledo, for its great historical tradition, is the host city for this first year of the congress. It is considered to be a museum city, and its great importance during the reign of Charles V made it the capital of Europe, notes that in its web of streets inhabited three cultures different / Christian Jewish and Arab / resulting in an atmosphere of tolerance and cultural dialogue, and what interests us – linguistic. That is why we invite the School of Translators of Toledo, during the reign of Alfonso X the Wise. For all this Toledo is the perfect host city.

The city of Toledo, declared a World Heritage Site by UNESCO in 1986, is located on a rocky promontory surrounded by the Tagus River in the heart of Spain, only 70 kilometers from the capital, Madrid. Considered by many as a second Rome, Toledo it is a unique city. Unique in its details, its history, its culture and charm. The three cultures of the three monotheistic religions-Muslim, Jewish and Christian have left their mark on the rocks the cradle of civilizations and grief, as Cervantes said, hugging the river Tagus, a witness to the imprint of all the peoples of the Iberian Peninsula . Throughout centuries, the capital of Castilla-La Mancha has retained an architectural, artistic and unique urban millennium. Churches, synagogues, mosques, monasteries, walls, bridges, towers and a lot of combinations that are artistic and cultural buildings make Toledo a unique museum in the open. Lost among the narrow streets, squares and gardens make your visit an experience without comparison. Built for the long walk on slopes and watching on your horizon, Toledo stand on a number of monuments, surrounded by unforgettable corners and spaces that awaken sensations in the eyes of those who visit and those who are fortunate enough to live there. Explore, search, ask ... and if you can, a tip: walk through its streets. Toledo has much to do.

What is codes?


What is codes?

Spanish

Arabic

Hebrew

Historically: Visigothic legacy Alfonso X el Sabio News: University UCLM Cathedral Archives and History Biblioteca de Castilla-La Mancha

Historically: Invasion of 712 Respecting culture and build their mosques. News: SEEA, recovery demographic

Historically: Expelled by the Emperor Titus. Toledo was a new Jerusalem. At present: Toledo Sefarad Hebrew Bookstore Toledo Sefardi


Basel

History (1)

Located in northwest Switzerland on the river Rhine, Basel functions as a major industrial centre for the chemical and pharmaceutical industry. The city borders both Germany and France. The Basel region, culturally extending into German Baden-Württemberg and French Alsace, reflects the heritage of its three states in the modern Latin name: Regio TriRhena. It has the oldest university of the Swiss Confederation (1460).

During the days of the Roman Empire, the settlement of Augusta Raurica was founded 10 or 20 kilometres upstream of present Basel, and a castle was built on the hill overlooking the river where the Basel Münster now stands. But even older Celtic settlements (including a vitrified fort) have been discovered recently in the area predating the Roman castle. The city's position on the Rhine long emphasised its importance: Basel for many centuries possessed the only bridge over the river beBasel is German-speaking. The local variant of the tween Lake Constance and the sea. Swiss German dialects is called Basel German. The town of Basel was called Basilia in Latin, and this Also notable for its long tradition of printing and name is documented from the year 374 AD.Since typography, Johannes Petri (1488) established its the donation of the Abbey Moutier-Grandvalto first printing after Gutenberg. and all its possessions to Bishop Adalbero II in 999 till the Reformation, Basel was ruled by princebishops.In 1019 the construction of the cathedral of Basel (known locally as the Münster) began under German Emperor Heinrich II.In 1225–1226 the Bridge over the Rhine was constructed by Bishop Heinrich von Thun and lesser Basel (Kleinbasel) founded as a beachhead to protect the bridge. In 1356 the Basel earthquake destroyed much of the city along with a number of castles in the vicinity. The city offered courts to nobles as an alternative to rebuilding their castles, in exchange for the nobles' military protection of the city. In 1412 (or earlier) the well-known guesthouse Zum Goldenen Sternen was established. Basel became the focal point of western Christendom during the 15th century Council of Basel (1431 –1449), including the 1439 AD election of antipope Felix V.

What is codes?


Basel – Dreiländereck tri-border area, frontier to germany, france and switzerland.


History (2) In 1459 Pope Pius II endowed the University of Basel where such notables as Erasmus of Rotterdam and Paracelsus. At the same time the new craft of printing was introduced to Basel by apprentices of Johann Gutenberg. The Schwabe publishing house was founded 1488 by Johannes Petri and is the oldest publishing house still in business. Johann Froben also operated his printing house in Basel and was notable for publishing works by Erasmus.In 1495, Basel was incorporated in the Upper Rhenish Imperial Circle, the bishop sitting on the Bench of the Ecclesiastical Princes. In 1500 the construction of the Basel Münster was finished. In 1501 Basel de facto separated from the Holy Roman Empire and joined the Swiss Confederation as 11th canton, and began the construction of the city council building. The bishop continued to reside in Basel until the reformation of Oecolampadius in 1529. The bishops crook was however retained as the citys coat of arms. In March 1536 the first edition of Christianae religionis institutio (Institutes of the Christian Religion) was published in Latin by John Calvin at Basel. There are indications Joachim Meyer, an influential 16th century author of a book on fighting (kunst des Fechten) came from Basel. Intended as a defence of Huguenots then persecuted in France, Calvins Institutes was an exposition of Protestant Christian doctrine which later became known as Calvinism. In 1543 De humani corporis fabrica, the first anatomy book was published and printed in Basel by Andreas Vesalius (1514–1564). [10] In 1662 the Amerbaschsches Kabinett formed the basis of a collection and exposition, forming the core of the Basel Museum of Art.

Antique Book Pages Printed by Johannes Petri (1441–1511)

What is codes?


Congress Venue: Centro Cultural San Marcos In Toledo, sometimes not everything is as it seems: the old churches that are now concert halls, convents are now in university classrooms, a graveyard of nuns in the twentieth century became a cultural center ... Thus, we find the San Marcos Cultural Center, a former convent that has taken over the centuries as the seat of their conversion Interpretive Center and Historic Toledo Municipal Archives of the city. The center also has an exhibition hall and auditorium for events. This proposed action is one of the most emblematic of the entire program from the Urban Renewal of the Historic Center of Toledo. It came with the clear purpose of recovering the life of one of the largest buildings in the city, prepare and adapt to a new creation and use of high value added that would allow pooling of cultural activities, archive and library, exhibition hall and auditorium, etc.. So far did the same fashion of the city, in the absence of adequate infrastructure to the concentration of these services. The convent of San Marcos, located in the vicinity of City Hall and the Cathedral remained until his rehabilitation as a building that was damaged only the shell of a dilapidated and abandoned factory. Founded initially by Trinitarians in the thirteenth century, its architectural figuration evolved to reach its final expression between the seventeenth and eighteenth centuries. Shortly after he was evicted by the successive state desamortizaciones to become infantry barracks, and then in secondary municipal units. Following the destruction left in its civil war, including the removal of statues of saints praise founders who were in the niches which remain on the main facade, the deterioration and neglect extended to an impressive building and emptying deconsecrated of any content. Its last use was as a carpentry workshop municipal and warehouse equipment and floats. Remains of an old factory and reused were scattered in various parts of the city, as the cover that is located in a building Gerardo Lobo Street, next to the old bus station. The Special Plan of Historic proposed recovery and rehabilitation of San Marcos to develop a cultural use and entertainment value, both for residents in the historic area for all visitors and Toledo. In that line was worked from the outset, relying on a former municipal proposal that so far had failed to materialize. Thus, the bill defines this space as a container plant, in a state of habitual use, which makes them compatible with exhibitions, symposia, small conferences and performances. In order to guide the activities of greatest use to capacity, the venue is complemented by mobile groups of seats. One of them is included in the scene and invades their placement in the horizontal plane than in the upper area of the nave is another stand up to a total a total 390 seats. If needs require increasing the capacity is studied using the gateways of the shoulders of the cruise, increasing in this exceptional competition. In this state of use, the end of the versatility of this space is added, moreover, a projection room and simultaneous translation

booths and a small area of focus for conferences and congresses. Apart from this large multi-center, two exhibition halls and an events and seminars, always related to the central area, highlighting the space and monumental and brilliant work of restoration carried out. In summary, the bill defines a dual use for the new building in San Marcos: The seat of the Municipal Archives and the Cultural Center.

What is codes?


Concept


Concept: Multilingual

Strategic Details

We define the concept which has to breathe the whole project is multilingual, as Congress discusses the importance of languages, as in a global world, we need to reflect on this reality multilingue in creating dialogue between cultures.

Five days there will be two lines: one conference for the experts and the other a series of workshops, which will be aimed at the city as a way of opening the conference the rest of the city Another strategic point is that the congress was conducted in three languages:

1 English 2 Spanish 3 German There will be no language which prevails over the others, all have the same hierarchical importance. Create the elements of communication:

1 before the congress 2 during the congress

Concept


Naming: Codes The final name chosen after a lot of options and many games between these three languages, has been CODES, since you can understand these languages, and because the word itself "Codes" / / code, we are very well summarized spirit and concept of the congress. According to the Royal Academy, code is a set of signs that has value within an established system, which is why we Codes protagonist as a formal reality is that these identities in dialogue.

Concept


Apple Garamond 9/11pt

Garamond Premier Pro Regular 9/11pt

Adobe Garamond Pro Regular 9/11pt

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Miller Text Roman 9/11pt

Granjon Roman 9/11pt

Proforma Book 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim dolore cor

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos

Adobe Caslon Pro Regular 9/11pt

Lexicon No1 RomanA 9/11pt

Dolly Roman 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim dolore cor sim vulla conse dignim alis-

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Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velese-


Font Research Since the participants of the congress will be professionals in the field of language, traduction, philology, but as well calligraphy, typography and bookmaking, we have to find the best fonts possible. We look for typography that has a strong relation to tradition, but on the other hand is modern and contemporary, well readable and beautifully sketched. We look for new variants of the classics: Helvetica – Geometrically, Grotesque Garamond – Antique, Serif, humanistic

Concept


Font Research

Concept

Since the participants of the congress will be professionals in the field of language, traduction, philology, but as well calligraphy, typography and bookmaking, we have to find the best fonts possible. We look for typography that has a strong relation to tradition, but on the other hand is modern and contemporary, well readable and beautifully sketched. We look for new variants of the classics: Helvetica – Geometrically, Grotesque Garamond – Antique, Serif, humanistic

Lexicon No1 RomanA 9/11pt

Lexicon No1 RomanB 9/11pt

Lexicon No1 RomanC 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam,

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum

Lexicon No1 Italic A 9/11pt

Lexicon No1 Italic B 9/11pt

Lexicon No1 Italic C 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi. Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim dolore cor sim vulla conse dignim alisci-

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim


Helvetica (Mac System) 9/11pt

Helvetica Neue Regular 9/11pt

Arial Regular 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte do-

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim

Gill Sans Regular 9/11pt

AK15 Regular 9/11pt

Univers 55 Roman 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim do-

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat,

AG Buch BQ Regular 9/11pt

Berthold Akzidenz Grotesk 9/11pt

Frutiger 55 Roman 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi. Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte con-

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero


Font Research

Concept

Since the participants of the congress will be professionals in the field of language, traduction, philology, but as well calligraphy, typography and bookmaking, we have to find the best fonts possible. We look for typography that has a strong relation to tradition, but on the other hand is modern and contemporary, well readable and beautifully sketched. We look for new variants of the classics: Helvetica – Geometrically, Grotesque Garamond – Antique, Serif, humanistic

Akkurat Regular 9/11pt

Apex New Book 9/11pt

FF Din Regular 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod

Galaxie Polaris 9/11pt

Plexes Book Pro 9/11pt

Plexes Two Pro 9/11pt

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim venibh esecte dolesti onsecte dolor sim verilis nos nim dolore velesequam, secte consenim velesequam nissi te venim venim dolore cor sim vulla conse dignim alis-

Guer sit nim venisci pisit, corer illan utat lortie vel esenit lobor suscin venisl irit in elestie ming erit ip et illam volendreet, coreet, vullum quipit vel duissi. Landio consenisi. Facipis non volor ipis et, commod tie modolore modit utpat, consed tat augiam diam delisi blaor ipsustie commy nonsed tio essed tet lor sequamcore feum delenisl diamcon ullandipsum ipsusto dolorpero dolore feugue delis ad delesto odip exercidunt voloboreet, vendiam dignibh estisl ulput vercil utpat vulla at. Lummy non utpat, velisit aliquatum alis nulputem quis nulput laoreet, quipit vercill umsandiam ea augiam endigna conse modolesed et lobor sim dolorti onsectem quipisi.Min ullam, quisi. Wisi. Dit lore magna faci blaor in eum zzrit iriliquat augiat. Per in exerat. Adignim iusto euis essim dignibh et lam, con ea feugueriurem esto cor in er sis aciduisl dunt velesto do eugait numsan euis et loboreros dolore feugiam consendio dolenia mcommy nullan eugue modolor ing ero et, veros am, quip ex eriure elent lobore el el utpatin utat autat, quis nos nonsectem vero odoloreriure dolore veniat, consequate feum aliquisim zzriure eugiam, velisi tat. Ut vero cor sequipismod dolum nisim


Hi! Village Type Foundry This is Galaxie Polaris

Design Chester Jenkins Publication Date Version 2.0 2005

About

Galaxie was always planned to be a large family of families, all designed to work together. Polaris is the first Galaxie typeface to be completed, followed by the script typeface Galaxie Cassiopeia, and an egyptian face is in the pipeline. Polaris was named for the pole star, and is the reference point for the development of the rest of the families. The typeface is compliant with Microsoft’s Longhorn glyphset, and contains every accented glyph recommended for roman text setting by The Chicago Manual of Style, 15th Edition, plus a few more.

Weights

Light Book Medium Bold Heavy

Available Formats

Macintosh OpenType PS (OTF) Format & legacy PostScript Type 1

Light Italic Book Italic Medium Italic Bold Italic Heavy Italic

PC OpenType PS (OTF) Format & legacy TrueType

Price

Family $199 US Single Weight $49 US

++1 718 852 1005 /// orders@vllg.com /// www.vllg.com /// Š 2007 Village /// All rights reserved.


Village Type Foundry This is Galaxie Polaris

Stella Polaris The North Star

William Herschel

Ursae Minoris

Polar Star

1780 → 2007

Polaris Borealis Galactic Latitude

Luminosity ++1 718 852 1005 /// orders@vllg.com /// www.vllg.com /// Š 2007 Village /// All rights reserved.

Concept


Formalization


Formalization

čôdès codȇș cõdȇș coḍĕš côdès ôdės çǿdes cødęs cødeș ćod's còděs cȏděs cõdes c.dȇs c.dȇş codȇș ōdęs cōďęs ôdès cǿdeş cǿdes cødęs cod's côdèș cȏděs .des c.děs AF-CODES.MEMORIA_090308-A_RUBEN-logoproceso-----.indd 2

8/3/09 19:29:47


#MO>K<BM>MBE=HENM:MGHLMH>LL>GBF:N@B:FJN:F=HEHK>>M:=>M>LMBHGL>FHENIM:MNF=BH<HGNM:N@N>K:M:EBLEBEBJ

N:FONEE:<HFFRGHL:EBMBIBMGHGL>JNBL>LMKN=MBL=H=HEHKBGA>G=BIBLFHEHK>FJNBL:MBHGNEE:GNM>EBL>N@N>?:<

<NFL:G=K>FBNK>MBG@>N@B:F JN:F JNBLFH=B@G:?>N?>NBLGNEINM><HGNF=HEHK>FO>E=HE>LL><M>MNF:EBLL>JNB >NBM>ONEENIM:M /MO>E>LLBL>MO>KHLGNEE:?:<BEBM=HEH;HK>ONEE:F>MGBF=B:F<HFFRGHLGB;A>:?>NBLGHGNEINM:M JNBMB>O>ENEENFL:GA>GB;A>:?:<BM:M>MBKBM:EBJNBLBFJN:FBGBL>Q>K:>LMKN=>Q>K:>L>==HEH;HKLNL<B=NGM:EBMNEE: <HK>?:<B;E:?>NFL:G>M:MO>EBM=BIBMNMI:M LMKN=M>?>N@N>?:<BILNFO>EBKBE>N?>NFO>GMPBLBM L>?:<BMBL:<BEE: :<<NFFRGBMGHL:EBMO>E=BI>EBLFH=MB>=HEHK>>MNFFRGHG>K:>LLBFSSKBNLMH=HENFO>KBGA>GB:F=HEHK>?>N@:BM <HK>FSSKBNK>=HEH;HKBNL<BI>MNEE:HK>F=HEH;HK>FO>KH>N?:<<NF:EBJNBL:<BENMEHK>FBEBMPBL:M ==HEHKI>K:

MBLBMBH<HFFRGB;A>L>O>EBL=>E>L>JNBM>FBG>N@:BMBG<BEE:HKI>KBM:EBJNBL:=F:@G:<HGL>GBM JNBLB >EBL<BI>KLB >LMH>:?>N@N>KBEBLBL:N@N>KHLGHLMBHGL>FBG<BG<B=NBLBLBLB>:?>N?:<B;E:<HGNEENFL:G=K>O>K<BEBMO>E>GMIK:MNF

FRGNFSSKBEBGNMI:MBGBLENM>M JNBIBLENM:EBJNB;E::=>:<HKMBGB:M>MGHL:N@N>O>EBLFH=B:F <HGL>F:@G::N@B:M GBLBF>EBLBFOHEHK><HFFHEHKLNLMH=HEHK>>MNMBIBLL><M>M JNBIBLB;E::NMI:MBKBM>KLNLMBHGL>M:MO>KHLMBLGBFJN:M O>GB:MBG@>K<BEENIM:M>M=BHGNFO>ENEINMOHEHK>>M=HEHKI>K<BGO>G=B:F O>KLNF=NGMEHK><HGNEINM:MB><HKLNF >:?>N@:BMGHL:F<HFFHE>LL>=FBGO>GM:EBJN:ME:G=BHGL>JNBIBL>:?:<<NF:=FBGOHEHK>?>N@N>KHLMHH=H<HGL>= >Q>K<BEBLBFBKBNK>M:MBH>Q>::EBM:EBM:<BEBL:N@B:FBKBME:<HGL>=F:@GBL:EBM:EBLFHEHKI>KHL=B@G:?:<<NFFH= =HEHK>>L>JNBLB -:GO>EBMO>KLNFSSKBNLMBG>MEHK>=HENFGB;A>N?>NBLFH=>KBMO>GBMGNFBGO>EBJN:M>=HEHKLBM EHK>M>F:MNFFHEHK>=NBLE>KBNL<BGB;A>LMKN==H=NBLB;E:G=K>KHLMKN==>EBME:F JN:F>M LNLMHH=>EBLBF=B@GBF SSKBEE:<HGL>JN:MN>K<BEE:HK>=HEHKMB>M>FBG@>KL>JN:MN>>L>JN#MO>K<BM>MBE=HENM:MGHLMH>LL>GBF:N@B:FJN:F =HEHK>>M:=>M>LMBHGL>FHENIM:MNF=BH<HGNM:N@N>K:M:EBLEBEBJN:FONEE:<HFFRGHL:EBMBIBMGHGL>JNBL>LMKN= MBL=H=HEHKBGA>G=BIBLFHEHK>FJNBL:MBHGNEE:GNM>EBL>N@N>?:<<NFL:G=K>FBNK>MBG@>N@B:F JN:F JNBLFH=

B@G:?>N?>NBLGNEINM><HGNF=HEHK>FO>E=HE>LL><M>MNF:EBLL>JNB>NBM>ONEENIM:M /MO>E>LLBL>MO>KHLGNEE:?:<BEBM =HEH;HK>ONEE:F>MGBF=B:F<HFFRGHLGB;A>:?>NBLGHGNEINM:M JNBMB>O>ENEENFL:GA>GB;A>:?:<BM:M>MBKBM :EBJNBLBFJN:FBGBL>Q>K:>LMKN=>Q>K:>L>==HEH;HKLNL<B=NGM:EBMNEE:<HK>?:<B;E:?>NFL:G>M:MO>EBM=BIBMNMI:M LMKN=M>?>N@N>?:<BILNFO>EBKBE>N?>NFO>GMPBLBM L>?:<BMBL:<BEE::<<NFFRGBMGHL:EBMO>E=BI>EBLFH=MB>=H

EHK>>MNFFRGHG>K:>LLBFSSKBNLMH=HENFO>KBGA>GB:F=HEHK>?>N@:BM <HK>FSSKBNK>=HEH;HKBNL<BI>MNEE:HK>F =HEH;HK>FO>KH>N?:<<NF:EBJNBL:<BENMEHK>FBEBMPBL:M ==HEHKI>K:MBLBMBH<HFFRGB;A>L>O>EBL=>E>L>JNBM> FBG>N@:BMBG<BEE:HKI>KBM:EBJNBL:=F:@G:<HGL>GBM JNBLB >EBL<BI>KLB>LMH>:?>N@N>KBEBLBL:N@N>KHLGHLMBHGL> FBG<BG<B=NBLBLBLB>:?>N?:<B;E:<HGNEENFL:G=K>O>K<BEBMO>E>GMIK:MNFFRGNFSSKBEBGNMI:MBGBLENM>M JNBIBLE NM:EBJNB;E::=>:<HKMBGB:M>MGHL:N@N>O>EBLFH=B:F <HGL>F:@G::N@B:MGBLBF>EBLBFOHEHK><HFFHEHKLNLMH =HEHK>>MNMBIBLL><M>M JNBIBLB;E::NMI:MBKBM>KLNLMBHGL>M:MO>KHLMBLGBFJN:MO>GB:MBG@>K<BEENIM:M>M=BHGNFO>E NEINMOHEHK>>M=HEHKI>K<BGO>G=B:F O>KLNF=NGMEHK><HGNEINM:MB><HKLNF>:?>N@:BMGHL:F<HFFHE>LL>=FBG O>GM:EBJN:ME:G=BHGL>JNBIBL>:?:<<NF:=FBGOHEHK>?>N@N>KHLMHH=H<HGL>=>Q>K<BEBLBFBKBNK>M:MBH>Q>::EBM:EBM :<BEBL:N@B:FBKBME:<HGL>=F:@GBL:EBM:EBLFHEHKI>KHL=B@G:?:<<NFFH==HEHK>>L>JNBLB -:GO>EBMO>KLNFSSKBNL

MBG>MEHK>=HENFGB;A>N?>NBLFH=>KBMO>GBMGNFBGO>EBJN:M>=HEHKLBMEHK>M>F:MNFFHEHK>=NBLE>KBNL<BGB;A >LMKN==H=NBLB;E:G=K>KHLMKN==>EBME:F JN:F>M LNLMHH=>EBLBF=B@GBFSSKBEE:<HGL>JN:MN>K<BEE:HK>=HEHKMB>M> FBG@>KL>JN:MN>>L>JN<HGNEINM:MB><HKLNF>:?>N@:BMGHL:F<HFFHE>LL>=FBGO>GM:EBJN:ME:G=BHGL>JNBIBL >:?:<<NF:=FBGOHEHK>?>N@N>KHLMHH=H<HGL>=>Q>K<BEBLBFBKBNK>M:MBH>Q>::EBM:EBM:<BEBL:N@B:FBKBME:<HGL>= F:@GBL:EBM:EBLFHEHKI>KHL=B@G:?:<<NFFH==HEHK>>L>JNBLB -:GO>EBMO>KLNFSSKBNLMBG>MEHK>=HENFGB;A>N ?>NBLFH=>KBMO>GBMGNFBGO>EBJN:M>=HEHKLBMEHK>M>F:MNFFHEHK>=NBLE>KBNL<BGB;A>LMKN==H=NBLB;E:G=K>KHL

MKN==>EBME:F JN:F>M LNLMHH=>EBLBF=B@GBFSSKBEE:<HGL>JN:MN>K<BEE:HK>=HEHKMB>M>FBG@>KL>JN:MN>>L>JN

AF-CODES.MEMORIA_090308-A_RUBEN-logoproceso-----.indd 3

8/3/09 19:29:47


Formalization

AF-CODES.MEMORIA_090308-A_RUBEN-logoproceso-----.indd 4

8/3/09 19:29:47


AF-CODES.MEMORIA_090308-Tipo.indd 30

8.3.2009 19:20:20 Uhr


*A;LG?J9EK -A?F9D=LA;

Formalization

HKLB@G:@>:G=K>LI><MP>A:O>=><B=>=MHD>>I MA>P:EELH?MA>;NBE=BG@;><:NL>MA>RL>>FO>KR BGM>K>LMBG@ M>QMNK> :G= =>IMA :G= ?HK MA:M P> A:O><K>:M>=LHF>IB<MH@K:FL;:L>=HG:<<>GML :G=MRIH@K:IAR

AF-CODES.MEMORIA_090308-Tipo.indd 31

8.3.2009 19:20:21 Uhr


Exterior Facade Centro Cultural S. Marcos General signaling Interior Fachada Centro Cultural S. Marcos Bathroom Signs

AF-CODES.MEMORIA_090308-Tipo.indd 32

8.3.2009 19:20:22 Uhr


AF-CODES.MEMORIA_090308-Tipo.indd 33

8.3.2009 19:20:25 Uhr


{

Ilustration Mix of acents and types Bird

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 2

8/3/09 20:02:32


Ilustration Mix of acents and types Building

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 3

8/3/09 20:02:32


Ilustration Mix of acents and types Coffee

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 4

8/3/09 20:02:32


Ilustration Mix of acents and types Coffee

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 5

8/3/09 20:02:32


Ilustration Mix of acents and types Man/Woman

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 6

8/3/09 20:02:32


Ilustration Mix of acents and types Toro

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 7

8/3/09 20:02:32


Ilustration Mix of acents and types Red deer

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 8

8/3/09 20:02:32


Ilustration Mix of acents and types Secretary

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 9

8/3/09 20:02:32


テキ Ilustration Mix of acents and types Man whith a moustache

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 10

8/3/09 20:02:32


ōō ă

Ilustration Mix of acents and types Man with a cool haire

AF-CODES.MEMORIA_090306-A_SEÑALETICA.indd 11

8/3/09 20:02:32


Ilustration Mix of acents and types Clothroom

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 12

8/3/09 20:02:32


Ilustration Mix of acents and types Bathroom

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 13

8/3/09 20:02:32


Ilustration Mix of acents and types Head

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 14

8/3/09 20:02:32


Ilustration Mix of acents and types Head

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 15

8/3/09 20:02:32


–– ˘ ˚ Ilustration Mix of acents and types Head

AF-CODES.MEMORIA_090306-A_SEÑALETICA.indd 16

8/3/09 20:02:32


Ilustration Mix of acents and types Fruit

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 17

8/3/09 20:02:32


y Ilustration Mix of acents and types Cherries

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 18

8/3/09 20:02:33


y Ilustration Mix of acents and types Grapes

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 19

8/3/09 20:02:33


_盻イ Ilustration Mix of acents and types Glass

AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 20

8/3/09 20:02:33


AF-CODES.MEMORIA_090306-A_SENフアLETICA.indd 21

8/3/09 20:02:52


K>>P:R':=KB= .HE>=H  NMHOf:':=KB= .HE>=H  NMH;:AG':=KB= .HE>=H  žOBE:,H:=(   :KK>M>K:=>žOBE:(   -MK:;>žOBE: (  

.HE>=HBK<NFO:EE:MBHG.)  BK<NGO:E:<BkG=>.HE>=H.)  .HE>=HBK<NFO:EE:MBHG.) 

K>>P:R':=KB= .HE>=H*  NMHOf:':=KB= .HE>=H*  NMH;:AG':=KB= .HE>=H* 

,><HGJNBLM:O>GN> O>GB=:=>E:,><HGJNBLM: EE>>,><HGJNBLM: :K;>KO>GN> O>GB=:=>:K;>K EE>>:K;>K

.:CH,BO>K ,fH.:CH ENLL.:CH

.:CH,BO>K ,fH.:CH ENLL.:CH

BN=:=,>:E,H:=(  :KK>M>K:BN=:=,>:E(  -MK:;>BN=:=,>:E( 

N>G<:,H:=(  :KK>M>K:=>N>G<:(  -MK:;>N>G<:( 

,HL:,H:=(  *:L>H=>E:,HL:(  -MK:;>,HL:( 

BN=:=,>:E,H:=(  :KK>M>K:BN=:=,>:E(  -MK:;>BN=:=,>:E( 

3

2 5 4

1 1 4

AF-CODES.MEMORIA_090308-A_RUBEN-CONCEPTO----.indd 1

8/3/09 20:17:32


Formalization

'9HK

Australia

CANBERRA

Asia

Great Britain Nederlands LONDON

Deutschland

PARIS

BASEL

France

Schweiz G ENÈVE

VENEZI A MI LA NO

Italia BILBAO ROMA

BARCELONA MA DRI D

TOLEDO

España

Africa T ÚNEZ

RABAT

AF-CODES.MEMORIA_090308-A_RUBEN-CONCEPTO----.indd 2

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Portraits


Products


Program Book with 58 pages, print in black ink on a selection of five papers, incl. portrait section in CMYK color.


Program Cutted sections allow to play with subject and language. Uncutted section with geographical maps.


Program The cutted portrait section enforces the reader to play with different compositions of the images.


Program Typographical details


Program Typographical details â&#x20AC;&#x201C; Index and Timetable


Book with Postcards with perforated intersections


Letter and Cover The letter is enterely printable with any conveniant B/W Laserprinter. Selected matte paper (100gm2) in natural white for the letter, recycled brown cardboard (180gm2) for the cover


Letter and Cover Typographical details


Business card and Identification card


flǻ– mëń cŏ cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

denken einfach anders.

20-24/05/09 toledo/basel www.codes.com

Posters A0+ = 88,0 x 125 cm Serigraphy in two inks (black and white) on brown recycled paper


sĩėşŧå Nıëvē Nãđăl is hot.

OK now? cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

final lo mejor.

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

råføñ- ¢lĕtåṃø₦ ðůe volte! të amour.

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

küħĕ ĸäšé tomado leche. cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

feliz!

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

hace sexy! cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

flǻ– mëń cŏ

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ denken einfach ċȏďeș anders. ĉǿđės cőděṣ ¢ǒdĕs 20-24/05/09 toledo/basel www.codes.com


Nıëvē is hot.

cõdëš çōdėś ��dĕṣ čøðėş ćŏdēŝ ċȏďeș ĉǿđės cőděṣ ¢ǒdĕs

20-24/05/09 toledo/basel www.codes.com

Posters A0+ = 88,0 x 125 cm Serigraphy in two inks (black and white) on brown recycled paper


Credits


Final Proyect:

Credits

Postgrade in graphic design applied to communication ELISAVA 2009 Andreas Hidber www.andreashidber.com Rubén García-Castro Díaz www.rubengarcia-castro.com © Barcelona 2009

AF-CODES.MEMORIA_090308-A_RUBEN-CONCEPTO----.indd 2

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CODES Multilingual Congress