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B R A N D I D. Pl anned Parenthood

D E S I G N E R I D : A n d r e a No v o C L A S S I D : Na t u r e o f Id e n t i t y PRO FE S S O R I D : Hunter Wimmer

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THE CONCEPTION THE INTRODUCTION THE DOWNFALL

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THE GESTATION 01

MARGARET SANGER SANGER'S LEGACY

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THE DEVELOPMENTS THE EXTENTIONS: IN PURIFICATION IN VIVACITY IN LEGACY

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THE INTRODUCTION

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IT IS THE YEAR

2150. WHERE WE ARE NOW

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THE ILL FATED DEFUNDING OF PLANNED PARENTHOOD FORCED THE ORGANIZATION TO CLOSE ITS DOORS WHEN WOMEN NEEDED IT MOST.

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SINCE THEN HUMAN EVOLUTION HAS TAKEN A DRAMATIC TURN.

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THE WORLD IS NOW OVER POPULATED WITH DISEASED, STUPID, EMPTY SHELLS OF WHO HUMANS ONCE WERE.

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WE NEED TO SEED OUT THESE IMPURITIES AND REGAIN HUMANITY.

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JOIN US AND REGAIN CONTROL.

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MARGARET SANGER SANGER'S LEGACY SANGER, FEMINISM & EUGENICS THE LIFE LINE THE BRAND GRIDS THE COMPARISON CHATS WHO WE ARE LOOKING FOR

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PLANNED PARENTHOOD WAS ESTABLISH IN 1916 BY MARGARET SANGER, WHO WAS AN EARLY FEMINIST AND WOMEN’S RIGHTS ACTIVIST WHO COINED THE TERM “BIRTH CONTROL” AND WORKED TOWARDS ITS LEGALIZATION.

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Sanger Initiative began as Planned Parenthood. Planned Parenthood Federation of America (PPFA), was a non-profit organization that provided reproductive health as well as maternal and child health services. PPFA was the largest U.S. provider of reproductive health services, with clinical interactions focused on breast and cervical cancer screening, HIV screening and counseling, contraception, and abortion. PPFA moved away from the pro-choice label to words and phrases that more accurately reflect the entire range of women’s health and economic issues. Throughout its history PPFA had experienced support, controversy, protests, and violent attacks.

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M A RGA RE T S A NGER The story of Margaret Sanger is a long, and controversial one. A very controversial woman, she was an early feminist, and pushed for women's rights early on. Sanger used her writings and speeches primarily to promote her way of thinking. She was prosecuted for her book Family Limitation under the Comstock Act in 1914. She was afraid of what would happen, so she fled to Britain until she knew it was safe to return to the US.Sanger's efforts contributed to several judicial cases that helped legalize contraception in the United States. Due to her connection with Planned Parenthood Sanger is a frequent target of criticism by opponents of abortion. Sanger, who has been criticized for supporting negative eugenics, remains a recognizable figure in the American reproductive rights movement. In 1916, Sanger opened the first birth control clinic in the United States, which led to her arrest for distributing information on contraception. Her subsequent trial and appeal generated controversy. Sanger felt that in order for women to have a more equal footing in society and to lead

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healthier lives, they needed to be able to determine when to bear children. She also wanted to prevent unsafe abortions, so-called back-alley abortions, which were common at the time because abortions were usually illegal She believed that while abortion was sometimes justified it should generally be avoided, and she considered contraception the only practical way to avoid the use of abortions. Then in 1921, Sanger founded the American Birth Control League, which later became the Planned Parenthood Federation of America. In New York City, she organized the first birth control clinic staffed by all-female doctors, as well as a clinic in Harlem with an entirely African-American staff. In 1929, she formed the National Committee on Federal Legislation for Birth Control, which served as the focal point of her lobbying efforts to legalize contraception in the United States. From 1952 to 1959, Sanger served as president of the International Planned Parenthood Federation. She died in 1966, and is widely regarded as a founder of the modern birth control movement.

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THE FIRST SANGER CLINIC 03

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S A NGER' S L EGAC Y

For all of her advocacy work, Sanger was not without controversy. She has been criticized for her association with eugenics, a branch of science that seeks to improve the human species through selective mating. As grandson Alexander Sanger, chair of the International Planned Parenthood Council, explained, "She believed that women wanted their children to be free of poverty and disease, that women were natural eugenicists, and that birth control, which could limit the number of children and improve their quality of life, was the panacea to accomplish this." Still Sanger held some views that were common at the time, but now seem abhorrent, including support of sterilization for the mentally ill and mentally impaired. Despite her

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T H E N U R S E S W H O M W O R K E D AT P L A N N E D P A R E N T H O O D ’ S F I R S T C L I N I C 03

controversial comments, Sanger focused her work on one

Sanger lived to see another impor tant

basic principle: “Every child should be a wanted child.”

reproductive rights milestone in 1965, when

Sanger stepped out of the spotlight for a time, . Her retirement did not last long, however. She worked on the birth control issue in other countries in Europe and Asia, and she established the International Planned Parenthood Federation in 1952. Still seeking a "magic pill," Sanger recruited Gregory Pincus, a human reproduction expert, to work on the problem in the early 1950s. She found the necessary financial support for the project from Katharine McCormick, the International Harvester heiress. This

the Supreme Cour t made bir th control legal for married couples in its decision on Griswold v. Connecticut. She died a year later on September 6, 1966, in a nursing home in Tucson, Arizona. Across the nation, there are numerous women's health clinics that carry the Sanger name—in remembrance of her efforts to advance women's rights and the birth control movement.

research project would yield the first oral contraceptive, Enovid, which was approved by the Food and Drug Administration in 1960.

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S A NGER , FEMINISM & EUGENIC S Originally Sanger based her ideology of birth control on feminist ideals. After World War I, Sanger appealed to the societal need to limit births by those least able to afford children. The af f luent and educated already limited their child-bearing while the poor and ignorant lacked access to contraception and information about birth-control. Here she found an area of overlap with eugenicists.

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EUGE NIC S [yoo` jeniks] DEFINITION :

The science of improving a human population by controlled breeding to increase the occurrence of desirable heritable characteristics and decrease the occurrence of undesirable or unfit heritable characteristics.

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She believed that they both sought to "assist the race

Although Sanger supported negative eugenics, she

toward the elimination of the unfit." They differed in that

asserted that eugenics alone was not sufficient, and that

"eugenists imply or insist that a woman's first duty is to the

birth control was essential to achieve her goals.

state; we contend that her duty to herself is her duty to the state." Sanger was a proponent of negative eugenics, which aims to improve human hereditary traits through social intervention by reducing the reproduction of those who were unfit.

In contrast with eugenicist William Robinson, who advocated euthanasia for the unfit, Sanger wrote, "we [do not] believe that the community could or should send to the lethal chamber the defective progeny resulting from irresponsible and unintelligent breeding."Similarly,

In "The Morality of Birth Control," a 1921 speech, she

Sanger denounced the aggressive and lethal Nazi eugenics

divided society into three groups: the "educated and

program. In addition, Sanger believed the responsibility

informed" class that regulated the size of their families,

for birth control should remain in the hands of able-

the "intelligent and responsible" who desired to control

minded individual parents rather than the state, and that

their families however did not have the means or the

self-determining motherhood was the only unshakable

knowledge and the "irresponsible and reckless people"

foundation for racial betterment.

whose religious scruples "prevent their exercising control over their numbers." Sanger concludes "there is no doubt in the minds of all thinking people that the procreation of this group should be stopped."

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Sanger also supported restrictive immigration policies. In "A Plan for Peace", a 1932 essay, she proposed a congressional department to address population problems. She also recommended that immigration exclude those

Sanger's eugenic policies included an exclusionar y

"whose condition is known to be detrimental to the stamina

immigration policy, access to birth control methods and

of the race," and that sterilization and segregation be

full family planning autonomy for the able-minded, and

applied to those with incurable, hereditary disabilities.

compulsory segregation or sterilization for the "profoundly retarded".In her book The Pivot of Civilization, she advocated coercion to prevent the "undeniably feebleminded" from procreating.

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[007]

Sanger founds American Birth control League. [005]

1923

[006]

1939

Sanger merged the ABL and Clinical Research Bureau to create the Birth Control Federation of America.

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222 centers operated and served 49,000 clients . [008]

Sanger opens up second clinic, Clinical Research Bureau, which was staffed by doctors.

Margaret Sanger opens the first ever birth-control clinic.

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Sanger changed organization’s name to Planned Parenthood . [009]

1940-70

Planned Parenthood goes nation wide. [010]

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The Pill finally arrives, after the FDA approves the oral contraceptives .


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Alan Guttmacher becomes president . [012]

Wins legislative requiring prescription contraceptive drugs & devices be included in insurance coverage for all federal government employees.

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Organization opens abortion clinics. [0 1 3]

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Faye Wattleton becomes first female President of Planned Parenthood. [0 1 4]

1996

Gloria Feldt becomes President + Activates Planned Parenthood Action Fund.

1998

[016]

2012

First presidential candidate proposes ending Planned Parenthood.

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United States’ House of Reps. Temporarily suspend funds for a year. [019]

2017

Planned Parenthood looses its government funding.

2006

Cecile Richards becomes president . [017]

[0 18]

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2018

Planned Parenthood goes underground , privatizes and transforms into Sanger Initiative

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W HERE W E W ERE B EFORE ; Before the defunding Planned Parenthood’s mission was provide accessible information, education and aid to men and women with their sexual and reproductive health and planning for their family’s future. With the motto of “ Care. No Matter What”, Planned Parenthood was a trusted health care provider, an informed educator, an advocate, and a global partner helping similar organizations around the world. Planned Parenthood delivered vital reproductive health care, sex education, and information to millions of women and men worldwide. For almost one hundred years, Planned Parenthood was promoted as the commonsense approach to women’s health and well-being, based on respect for each individual’s right to make informed, independent decisions about health, sex, and family planning.

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TONE ID : Old Brand

TRUS TED INFORMED EMP OWERED S AFE PERSONAL

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W HERE W E A RE HE A DING NO W. Planned Parenthood is informing, educating and aiding men and women on their sexual health, reproductive health and planning not just for their family’s future, but for humanity’s future.

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In some aspects Planned Parenthood returns to what its original founder Mary Sanger’s dark embracement of eugenics. However after being defunded and closing its doors, Planned Parenthood evolves from a non-profit organization, with the focus on accessible reproductive healthcare and rights, to an underground initiative with the focus on the science behind reproductive health, to create a superior clean race. Now as eugenics initiative, scientists and doctors alike work on the reproductive science of improving the human race. Here, men and woman whom are deemed “reproductively sound” are partnered and then perfected, through advanced technology, to create the perfect child. The organization takes out any impurities and defects that would blemish the future generations.

TONE ID : New Brand TRUS TED INFORMED EMP OWERED S AFE PERSONAL + ADVANCED + EXCLUSIVE

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COMPA RIS ON CH A RTS GRAPH ID : Price & Quality

EXPENSIVE

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POOR QUALIT Y

HIGH QUALIT Y

INTERNATIONAL WOMEN’S HEALTH COALITION

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OBRIA MEDICAL CLINIC

RH REALITY CHECK

GUIDING STAR PROJECT

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AFFORDABLE

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EXPENSIVE

After

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NEW PLANNED PARENTHOOD

NATIONAL HUMAN GENOME RESEARCH INSTITUTE

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+ INTEGRATED GENETICS, LABCORP

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+ POOR QUALIT Y

COUNCIL FOR RESPONSIBLE GENETICS

HIGH QUALIT Y

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HUMAN GENETICS LABORATORY

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DNA FORCE

+

J. CRAIG VENTER INSTITUTE

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AFFORDABLE

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A D VA N C E D

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OBRIA MEDICAL CLINIC

+

+ 03

GUIDING STAR PROJECT

INTERNATIONAL WOMEN’S HEALTH COALITION

+

+ P R I VAT E

PUBLIC 04

WOMEN’S HEALTH PROGRAM OLD PLANNED PARENTHOOD

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A D VA N C E D

After

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NEW PLANNED PARENTHOOD COUNCIL FOR RESPONSIBLE GENETICS

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J. CRAIG VENTER INSTITUTE

NATIONAL HUMAN GENOME RESEARCH INSTITUTE

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P R I VAT E

PUBLIC HUMAN GENETICS LABORATORY

+ DNA FORCE

INTEGRATED GENETICS, LABCORP

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+

O U T D AT E D

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W HO W E A RE LOOKING FOR? The new Planned Parenthood is looking for a similar client base as before except with the bigger picture in mind.

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Instead of accepting all applicants as before, Sanger Initiative is much more selective in who they willing to care for. They want to take in clients where they see some sort of potential in bettering humanity. This could mean that the person is highly intelligent, beautiful, or has virtually no disease history in their family. However unlike the eugenics of before, Sanger Initiative is not interested in eliminating race, rather just eliminating stupidity, ugliness and disease, so the brand will take applicants of any race.

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VANESSA

The Commit ted

AGE : 34 GENDER : Female IQ : 130

+ She is of Caucasian decent. + She has just graduated from graduate school. + Her job offers her health benefits but she feels that her insurance and healthcare provider do not care about her well being. + She comes from a middle class family with moderate religious beliefs, and she is pro-life. + She lives with her husband of three years and is starting to think about children. + She want to find out her chances of getting pregnant, and what her option are. + She would like to have kids, but she is concerned about the heriditary diseases from her husband's side of the family.

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JULIA

AGE : 26

T h e Ne w l y S i n g l e

GENDER : Female IQ : 105

+ She is of black decent and proud of her African heritage + She has is getting her bachelor’s degree. + She has little insurance, but is willing to pay up front for more personal care. + She is from a middle class family with strong religious beliefs, but she is pro-choice. + She just got out of six month relationship, and is thinking about freezing her eggs + She uses condoms, but she is interest in birth control, UID's, and other options. + She would like to have kids, just not now.

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COREY

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004 AGE : 18 GENDER : Male IQ : 110

+ He is adopted and unsure of his decent, however he has always been regarded as "attractive, and has modeled in the past. + He will graduate with his bachelor’s degree. + He does not currently have a doctor, and insurance, but his parents are willing to help him cover the cost of insurance. + He is from a liberal, middle class family, all of whom are very pro-choice. + He just broke up with his girlfriend after she cheated on him several times. + Forgot condoms with his now ex-girlfriend, wants to get tested for STD’s. + He is not found of kids, however may be interest in the future, if he found the right person to be with.

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ALYSSA The Lost One

AGE : 17 GENDER : Female IQ : 085

+ She is of mixed decent, which makes her very interesting and unique looking. + She is considering college. + She does not have any insurance. + She is from a lower class, religious family, who are very pro-life. + She was sexually taken advantage, and is interested in looking for counceling to talk about her feelings. + Fears that she might be pregnant, and wants to see her options if so. + She is unsure of kids, but is interested in donating her eggs to her sister.

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MEREDITH

T h e Na i v e O n e

AGE : 16 GENDER : Female IQ : 115

+ She is of Caucasian decent, but is very average looking, which her mother has always been highly critical of. + She is in high school, and feels awkward talking to he parents about sex, boys and birth control. + She is under her parent’s insurance. + She comes from a upper class family with little religious beliefs, she is unsure whether she is pro-life or pro-choice. + She has been with her first boyfriend for six months, but has yet to lose her virginity. + She is unsure if she is ready for sex. + She has no interest in kids, and knows very little about how to use condoms and STDS.

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MEGHAN The Wild One

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AGE : 25 GENDER : Female IQ : 095

+ She is of Latino decent, and is not considered very pretty. + She has no interest in finishing school, as she does not see the point. + She has insurance, but is unhappy with how unpersonal the company is. + She is from a middle class family with very liberal religious beliefs, they are pro-choice. + She has no real interest in long term relationships, just casual sex. + She is go to the doctor for her annual pap-smear and STD check. + She thinks kids would be cool, but not now.

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PLANNED PARENTHOOD REEMERGES AS SANGER INITIATIVE, WHO IS FOCUSED ON THE BIGGER PICTURE OF FERTILITY AND HUMANITY.

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The new brand, Sanger Initiative, no long focuses solely on accessible family planning, fertility, and sexual health. Now in 2150, the new mission is to resuscitate mankind through our private and advanced technology, science, fertility and sexual health specialists to create a superior human race.

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HEE SS A AN NG GEER R IIN NII TT II AT AT II V V EE BBR RA AN ND D SS TA TA N ND DA AR RD D SS TT H

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THE NEW MARK THE NEW MARK ANATOMY THE NEW MARK SPECIFICATIONS THE NEW SEAL COLOR STYLE PHOTOGRAPHIC STYLE COLOR STYLE TYPOGRAPHIC STYLE BUSINESS COLLATORAL

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SANGER INITIATIVE'S NEW IDENTITY IS NOT ONLY AS BOLD AS OUR MISSION, BUT WILL INSPIRE YOU TO THINK FURTHER INTO THE FUTURE OF YOUR FAMILY.

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T HIS IS OUR NE W M A RK

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The new mark not only symbolizes the brand’s rebirth into the f uture of humanity, but the rebirth of the brand as Sanger Initiative.

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This reborn brand changed its name in honor of the brand's founder Margaret Sanger and her vision of complete control of the future of controlling your family and self. We chose to represent our idea of humanit y's rebir th , through the s acre d E g yptian symbol of the scarab. In Egyptian culture the symbol represents rebirth, which we felt was very appropriate.

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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T HE DY N A MIC S OF T HE M A RK The new mark's specifications emphasizes not only the beauty in perfected symmetry but the importance in clear space .

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The mark has been crafted with great care and has been meticulously calculated to be not only perfectly balanced but symmetrical. We decided to create a perfectly symmetrical mark based of the concept that humans find objects and people who are symmetrically balanced more beautiful and perfect. This concept connects back to our mission to improving humanity through innovative technology.

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T HE M A N Y FACE S OF T HE M A RK

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Sa nge r Init i a t ive's inn o va t ive t ec hn ol og y touches many different walks of life in so many different ways, and we must have different faces for each situation.

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The mark is what keeps us unif ied throughout this transition to the rebirth of humanity. As a brand we want to keep things consistently going in the right direction, and do not want to confuse our future Sangerists. So please follow the guidelines when it comes to logos and sizes, it is important. It is also important to note that our logo is one unified color at all times.

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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LOGO ID : Smaller than a half inch

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LOGO ID : Smaller than a quarter inch

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RE SPEC T T HE LONGT ERM PL A N. Sanger Init itat ive's l ong ter m pl an s for a u n if i e d , b e a u t if u l a n d f r u i t f u l f u t u re of humanity, so lets apply the same for our mark.

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Please refrain from defacing our beautiful mark. These logo edits or are forbidden.

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Drop Shadow Warping ( elongate or shorten ) Dual colors Upside Down Place Type of Side Light Logo on Light background Black Logo on dark background Outline Place Sideways No Gradients Omit part of logo Edit the scale of any part of logo


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T HIS IS OUR NE W SEAL The seal is much more than just a beautiful continuation of the mark; it seal stands for th e protect ion , pr iva c y, intel lige n ce, a n d innovation we have to offer. The Sanger Initiative seal is not just good looking and attractive. The seal symbolizes everything we stand for, represents our soul and protects our mark.

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The shield like hexagon represents the protection we provide for not only your family’s future but humanity’s as well. The next element, the key, stands for you and your family’s privacy which we take with great seriousness at Sanger Initiative. Following up, the DNA strand represents for our innovative way of thinking and planning for your family, and more so, humanity’s future. Finally, the sacred scarab that is protected by the DNA strand represents the rebirth of the human race as we know it.

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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T HIS IS T HE A N ATOM AY OF OUR NE W S E A L The seal like the logo, is a representation of what we promise, and should be kept up to regulation

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The Sanger Initiative seal is very complex, yet works together harmonuously. We use straight lines and geometric angles to exentuate the already geometric symbol. The seal's space has been measured out to to balance with the symbol as well.

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WE WANT YOU TO SEE THE FUTURE AS WE DO. PHOTO ID : Macro Abstract Ink These photos are to be used in replacement of the impersonal and stock imagery of cells and fetuses to inspire awe and wander about the future of humanity.

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PHOTO ID : Abstract Black & White To contrast the bold colors and pigmentation of the other photos here are more realistic yet serious photography to express how serious we are about fertility and sexual health. 01

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COLORS WILL ALWAYS MATTER Our brand colors not only distinguish us from other but instill a sense of advancement and importance. The colors have been hand selected from the Pantone uncoated series. Since Sanger Initiative should be taken seriously yet instill a sense of beauty visually for the purpose of our brand. We chose a very simple color pallet in terms of color (black, slate, and white), especially as our imagery is very unpredictable and vivid. The colors should not be competing with the imagery, rather just supporting it when needed. The soft green was brought in as a feminine touch after the bold decision to stay monochromatic.

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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OUR TYPE STANDARD IS BOLD, BEAUTIFUL, YET CONCISE. Our typefaces have been exclusively selected to convey our precise, bold, and intelligent messages to our clients.

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At first glance choice the typefaces we selected to express ourselves in seems rather strange, but the way we see it, so is genetics. We selected borda as our display typeface because it is an uncommon typeface yet still expells an aura of science, beauty and precision. We then selected Miller Text to help the brand be a little more personal, and add a touch of feminitity. We feel that this touch is important because we are dealing with the sensitive area of health, beauty and nurturing. With out Miller text, the branding would be much colder and impersonal. We then chose Brandon Grotesque, because as its rather neutral it helped blend together the science aspect of technology and the nurturing and female instincts of fertility.

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OUR BUSINESS COLLATERAL When connecting and with clients, or reaching out to potential clients, we are direct, bold, and savvy.

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The business collateral for Sanger Initiative is meant to be an introduction to the brand's aesthetic. This is why we highlight certain design elements, such as typography and color, instead of throwing around the beautiful imagery for the world to consume and abuse. Since we are high end private company our collateral we wanted our business collateral to feel the same with out feeling overly stuffy.

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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DE VELOPMENT Th e B r a n d’s E x t e n s i o n s

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THE EXTENTIONS IN PURIFICATION IN VIVACITY IN LEGACY

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SANGER INITIATIVE HAS MOVED BEYOND JUST TAKING CARE OF FAMILY PLANNING NEEDS, AND NOW OFFERS A ALONG TERM PLAN FOR HUMANITY'S LEGACY.

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INNOVATION THROUGHOUT THE STAGES OF YOUR LIFE Sanger Initiative has some big plans for humanity, here are

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some developments

Products

Experiences

› INNOVATIVE CONTRACEPTIVES

› PREMIUM CARE

› DESIGNER CHILDREN

› SANGERIST IDEALS AND RELIGION

› PREGNANCY APPLICATION

› ANONYMINITY

› EGG, SPERM, & GENES DONATIONS

we have been working on and are excited to offer our clients. 03

Educational

Events

› SEXUAL SAFETY SEMINARS

› SCIENTIFIC MATCHMAKING

› NEW MOTHER SEMINARS

› ADULT FITNESS EVENTS

› SEXUALITY SEMINARS

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Services

Environments

› GENETIC SELECTION

› SPA SANCTUARY

› TEST TUBE PREGNANCIES

› PRIVATE WELLNESS FACILITIES

› THREE PARENT OFFSPRING

› FERTILITY CLINICS

› IQ STANDARDS & TRAINING

› GENETIC GOLDMINES

› GENETIC MATERIAL FREEZING

› PRIVATE SCHOOLS

› NUTRITIONISTS › LIFE COACHES › NEW WOMB TRANSPLANTS › VIRUS CLEANSE › TERMINATIONS › LIFE EXTENSIONS › STEM CELL SCIENCE › GENDER REASSIGNMENT

T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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S TEM CELL SCIENCE SCIENTIFIC

ADULT FITNESS CL ASSES

MATCH MAKING

VIRUS CLEANSE

GENETIC GOLDMINE

LIFE EXTENSION TERMINATION

LIFE STAGE ID : Legacy

After Life

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HOW WE PLAN ON ACCOMPLISHING OUR MISSION Products

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› INNOVATIVE CONTRACEPTIVES

› PREGNANCY APPLICATION

Sanger Initiative offers the most innovative and advanced contraceptives. This includes male contraception, microchip contraception, and the traditional contraceptives.

The application helps women who are trying to get or are pregnant with useful tips, information along with a way to stay in contact with their doctor if they have any questions.

› DESIGNER CHILDREN

› EGG, SPERM, & GENETIC DONATIONS

As technology advances, Sanger Initiative will now select genes to create the children of our dreams. Clients may select their sex, their personality traits, their physical traits, and even their intellectual traits.

If clients find that they are not fertile yet still want children they can now feel safe about the quality of donation that they are receiving as all donations have been screened and are immersed in the Sanger culture.

Experiences › PREMIUM CARE

› ANONYMITY

At Sanger Initiative we offer the best and most personal care in the industry, long gone are the days where the doctors and nurses barely remember your name.

The Sanger Initiative promises that our client's participation and fertility, and sexual health choices are completely private, so no one has to know what they are up to.

› SANGERIST IDEALS AND RELIGION

When a client joins Sanger Initiative they are not only joining a medical care initiative but a community, where they are treated with care and respect. Events › SCIENTIFIC MATCHMAKING

› ADULT FITNESS EVENTS

Dating can be daunting, why not let science help clients find the perfect match for them so they can get on with life and be happy. We test client's genes, interests, and hormones to ensure compatibility, all they have to do is show up!

As we age sometimes its nice to get into better shape and feel great about our bodies, after all we need to set an example for our children.

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› GENETIC SELECTION

› NEW WOMB TRANSPLANTS

The best thing we can do for a client's child is to extract any possibilities of terminal disease, or deformity before the child is born. This is now possible with the advanced technology of Genetic Selection.

Another new procedure Sanger Initiative offers, the uterine transplant is the surgical procedure whereby a healthy uterus is transplanted when a womans' uterus is absent or diseased. This is procedure we can offer those who have had uteri cancer, yet would still love more children.

› TEST TUBE PREGNANCIES

Sometimes individuals are interested in having children, but fear the idea of what pregnancy does to their body? We can grow and nurture their child in our laboratory while they keep your body healthy and mind happy. 01

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› THREE PARENT OFFSPRING

This is technology that is exclusive to Sanger Initiative, now same sex couple and mix their genes along with the donor's egg or sperm and create the perfect combination of all three "parents" genes and traits. › IQ STANDARDS & TRAINING

To get into Sanger Initiative we administer an exam and offer training to improve an client's IQ so they can go conquer the world with your mind. 03

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› GENETIC MATERIAL FREEZING

We now offer Genetic Material Freezing, especially for busy women who plan on having children but the time is just not right for the. We can freeze individuals eggs or sperms to keep them as young as you feel. › NUTRITIONISTS

Eating health is an essential component to living a long and happy life. We have certified nutritionists that will help our clients stay happy and fit. › LIFE COACHES

We are happy to offer private Life Coaches for those who are seeking a little extra guidance and assistance in their life. These life coaches are here to give individuals a peace of mind when it comes to their life choices.

T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

› VIRUS CLEANSE

Maybe when a client was young they were not as careful as they should have been when it came to their wellness and sexual health, we now offer the Virus Cleanse a way to refresh individual's body and eliminate these viruses and mistakes and restart fresh. › TERMINATIONS

As we are a no judgment initiative we offer "termination" for those seeking abortions and assisted euthanasia for those seeking to put a stop on their pain. › LIFE EXTENSIONS

Also known as cryogenic suspension, we offer this procedure so individuals can live on long after their body. This is an exclusive service that is available at a premium cost. › STEM CELL SCIENCE

Sanger Initiative also offers our Stem Cell technology to grow and harvest any cell tissue from individuals stem cells or baby's stem cells so you no longer have to wait for a stranger's donation to live a long happy life. › GENDER REASSIGNMENT There are several routes that Sanger Initiative offers for transgender clients who are interested in changing their bodies. These individual can transform their bodies hormonally or surgically to alter their gender, its ultimately up to them to decide

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Environments › SPA SANCTUARY

Discover an extraordinary journey of rejuvenation, balance and pure relaxation at the Sanctuary Spa at Sanger Inititive. We offer a range of services ranging from cosmetic surgery, to messages, to therapy. › PRIVATE WELLNESS FACILITIES

Sometimes our clients need to get away from it all and visit our exclusive private wellness facilities. We cannot share where this location is, but once clients are there we offer a variety of services and products to clients. › FERTILITY CLINICS

Our fertility clinics are the top of line. They excede all other clinics as we are constantly researching and discovering new and innovative ways of enhancing fertility and humanity through the use of technology and research. We also make

sure our clients' experiences are the top of the line, meaning everything from the building, their medicine, the doctors and nurses, are held to the highest standard. › GENETIC GOLDMINES

As physical humans, we cannot live forever; but our legacy can. Sanger Initiative has created a secure, private, and top secret bank to store and protect your genetic legacy. 01

› PRIVATE SCHOOLS

Sanger Initiative's private school, Sanger's School For Boys and Girls, selectively recruits from around the world to maintain world-class teachers and staff. We feature a low student/teacher ratio and more than half of our teachers have Masters degrees. We invest in significant ongoing training, coaching and development for our teachers to continuously enhance the experience for our students.

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› SEXUAL SAFETY SEMINARS

› SEXUALITY SEMINARS

Sanger Initiative has found that the initial sex talk is just not enough. When young people begin exploring their sexuality they may need more information and guidance on safe sex, STD’s and contraceptive alternatives.

This seminar goes into depth the fluidity of sex and sexual norms. In this day and age sex has become more liberal and open and should be discussed with an open forum.

› NEW MOTHER SEMINARS

A series of three seminars, we host a series of innovative speakers ranging from doctors, pediatric professionals, to midwives, whom work closely with Sanger Initiative to give our clients the most thorough information on what to expect in each separate trimester.

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IN PURIFICATION

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T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

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GENETIC SELECTION 01

We believe in perfect humanity though the

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a d van ced proce s s of G en et ic Sel ect ion to deliver your perfect miracle child. Sanger Initiative will be working hard with you to help you and your family conceive the perfect baby. We plan on doing this by the process

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of Genetic Selection. This advanced procedure is done either on fetuses, through prenatal screening, or on embryos that are outside a woman’s body, through Pre-implantation Genetic Diagnosis (PGD). This means Sanger Initiative’s technology will combine you and your partner’s selected genes and subtract any potential genes threatening any genetic diseases that may hurt your baby’s quality of life. This also means that you can select all traits that your child will receive, and there for create the perfect designer baby. With our genetic selection process you can choose weed out unfavorable physical traits, personality traits, and even how smart they are.

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PREMIUM CARE 01

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A t S a n ge r In i t i a t i v e w e a re c o m m i t t e d t o creating the best version of the future for you and your family with our private premium care and facilities.

We want to create the best future for you and your family. Sanger Initiative helps you plan for and overcome any obstacles that may arise in your life. Once you join Sanger Initiative, we offer a no judgment guarantee, not matter what you chose to do with your body, we support you. We have the best doctors, scientists and caretakers technology has to offer. We offer a variety of procedures, medicines, and contraception options for your sexual and reproductive health. We the most advanced and modern hospital amenities available

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P U R I F I C AT I O N V I VA C I T Y THE LEGACY

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PROCEDURES, SERVICES & EXPERIENCES WE OFFER SERVICE ID :

Abortion

If you are pregnant, you have options. If you are trying to decide if abortion is the right choice for you, you probably have many things to think about. Learning the facts about abortion may help you in making your decision. You may also want to learn more about parenting and adoption. PRODUCT ID :

Contraception

People have used birth control methods for thousands of years. Today, we have many safe and effective birth control methods available to us. All of us who need birth control want to find the method that is best for us .Only you can decide what is best for you. And we're here to help. A staff member at can discuss all of your birth control options with you and help you get the birth control you need. SERVICE ID :

B o d y Im a g e

Many of us struggle with body image. Sometimes it is difficult to understand all of the feelings we have about our bodies and ourselves especially growing up. You may have questions about body image and whether the things you think and feel are normal.

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Pregnancy

Some people have basic questions about how pregnancy happens. Some women have questions about avoiding a pregnancy, while others are considering pregnancy and have questions about pre-pregnancy health, or infertility. Many women need information about pregnancy tests. Pregnant women may also have questions about prenatal care and the stages of pregnancy. And women who are concerned about pregnancy loss may have lots of questions about miscarriage or ectopic pregnancy. SERVICE ID : S T D

Te s t i n g

There are many kinds of sexually transmitted diseases and infections. And they are very common . The good news is we can protect ourselves and each other from STDs. Practicing safer sex allows you to reduce your risk of getting sexually transmitted diseases. And if you've done anything that puts you at risk of infection, getting tested allows you to get any treatments you may need, privately with Sanger Initiative's protection

SERVICE ID : S e x u a l O r i e n t a t i o n & G e n d e r

Each of us has a biological sex — whether we are female, male, or intersex. Sexual orientation is the term used to describe whether a person feels sexual desire for people of the other gender, same gender, or both genders. Each of us also has a gender and gender identity. Our gender identity is our deepest feelings about our gender and when we are confused there are ways to deal with these emotions, or even fixing these feelings with Sanger Inititative's advanced medical team and experts.

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IN VIVACITY

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P U R I F I C AT I O N

STEM CELL TECHNOLOGY

V I VA C I T Y THE LEGACY

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With our technology advancing more rapidly th a n e v e r b e fo re w e h a v e m a d e l e a p s a n d bounds thanks to our stem cell research.

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No one likes getting and feeling older, but now you do not have to. With the technological advancements in embryonic stem cell research and science, we can store and use your baby’s stem cells for when or you need them. Stem cells are unspecialized cells capable of renewing themselves through cell division and can be induced to become tissue or organ specific cells with special functions. This means in when you need to repair tissues in a specific organ, or even a total organ replacement, we can use your baby’s stem cells to have your life.

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THE CLEANSER 01

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The human body as we know it Wis far from perfect, and a s we age we ravage our bodies with scars, disea se and vir u ses. What if we tol d you we have the technol og y to cl ean se your body of these tyrants Sanger Initiative is pleased to offers its Cleanser exclusively to our clients with the promise that no matter what type of virus you have your body will be restored to its most perfect version of itself. It will leave you feeling like the better version of yourself and will leave your body cleaner and rebooted.

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SEXUAL HEALTH SEMINARS

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We of fer a variety of dif ferent types of sexual health seminars for the range of life stages.

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Our seminars are there to help support you through out the different developmental stages of your life. Sex and Sexual health can be confusing, and should be taken seriously. From the time you get “the talk � to the time you are about to give birth, we have trained professionals giving lectures and seminars. We do this to give you access to unbiased information you need to figure out your sexual health needs not matter what age you are.

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EXTENSION TYPE : Educational

P U R I F I C AT I O N V I VA C I T Y THE LEGACY

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SEMINAR ID :

Th e Ta l k

“The Talk” can be awkward for both parties involved, and sometimes it parents do not have all the answers. This is why Sanger Initiative set up “The Talk” seminars so that children can feel comfortable asking questions that they may not be comfortable asking their parents, or their parents may not be comfortable explaining to their child. SEMINAR ID :

SEMINAR ID :

A series of three seminars, we host a series of speakers ranging from doctors, pediatric professionals, to midwives, whom work closely with Sanger Initiative to give you the most thorough information about what to expect in each trimester. We created a seminar for each trimester so not to confuse or overwhelm expectant mother (and fathers), and make sure you are comfortable every step of the way.

Safe Sex SEMINAR ID :

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Sanger Initiative has found that the initial sex talk is just not enough. When young people begin exploring their sexuality they may need more information and guidance on safe sex, STD’s and contraceptive alternatives. This seminar also goes into depth about what to do and how to take care of yourself to keep you and your partner safe SEMINAR ID :

E x p e c t i n g Mo t h e r s

A m I No r m a l?

This seminar goes into depth the fluidity of sex and sexual norms. In this day and age sex has become more liberal and open and should be discussed with an open forum. Human sexuality specialists go into depth on the topic of what is

Many of us have a hard time getting pregnant, and at Sanger initiative we will work hard to get you throught this. In the seminars will discuss what treatments are appropriate and the most effective; New fertility treatments that substantially increase pregnancy success rates; the differences between IUI and IVF and Donor Egg IVF; understanding success rates, recurrent pregnancy loss; male factor infertility, Preimplantation Genetic Diagnosis (PGD); Gender Selection; and Financial options available. Our goal is to help educate you to better understand the treatment options available.

considered “normal” or “ not normal” in sexual exploration, preference, and expression.

T H E S A N G E R I N I T I AT I V E B R A N D S TA N D A R D S

In f e r t i l i t y

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P U R I F I C AT I O N V I VA C I T Y THE LEGACY

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THE NEW AGE RELIGION

SANGERISM At a time where humanity’s spirit, mind, body, and intellegance, is failing them, Sangerism naturally developed. Sangerism is a body of beliefs, or a code of ethics, that were inspired by the original founder Margaret Sanger. When you are accepted into the Sanger Initiative, you do not only join a community of like minded people trying to raise and clean the human race of disease and uglyness, you are joining a movement. Sangerism is a private community that believes in a sound mind, body and soul, before, during,and after life.

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THE KEY LAWS OF SANGERISM

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As Sanger Initiative likes to keep their client's information and identif ication private there are very few things we can share about Sangerism. However here are three important l a w s s t ra ight o u t of th e Sa n ge r B i bl e th a t we feel are important to keep in mind when sending in your application .

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LAW ID :

Silence

As Sanger Initiative is a private and exclusive please respect other's privacy as they shall respect yours. LAW ID :

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Ho n e s t y

You cannot lie about your past, present or future intention within the Sanger Initiative, you will be penalized, fined or even kicked out for breaking this law. By lying to Sanger Initiative's medical specialists about any conditions, family lineage, or medical issues, you are putting yourself, your family, and us at risk of harm LAW ID :

Respect

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As we are focusing on humanity's future, we want to keep those we see fit for reproduction healthy. This means you will not take drugs (other than those prescribed), you will not do reckless activities, and take control of your actions.

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IN LEGACY

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SCIENTIFIC MATCH MAKING 01

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Our goal at Sanger Initiative is to create the perfect human race. When planning for your family’s legacy in this, why not start with your partner?

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Lets face it, in a world with millions of people it is already hard to find someone you want to spend the rest of your life and have a family with. We are proud to offer our scientific match-making services to find your perfect partner based on the sciences of biology, genetics, pheromones, and of course your interests. We will connect matches and set up the initial date at our all inclusive spa and facilities, and you take it from there. We have a 95% success rate, so why not try our services, after all it is science, not luck.

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P U R I F I C AT I O N V I VA C I T Y THE LEGACY

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P U R I F I C AT I O N V I VA C I T Y THE LEGACY

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THE GENETIC GOLDMINE 01

We cannot live forever; but our legacy can. We have created a secure and secret place to store and protect your genetic legacy. The Genetic Goldmine, is the top of the line facility designed to protect the future of not only your family, but humanity as well. Here we store and protect not only your egg and sperm donations, but your DNA sample and cells for you and your family to use if something where to happen to you. We keep the facility in a top secret location where only you will know, to provide you with the peace of mind about your and your family’s legacy in humanity.

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CRYOGENIC SUSPENSION 01

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With our chronic suspension technology your sou l and mind w ill live on l ong af ter your body, this means your soul will live on along with your legacy. The future is here, there is no longer need to die in the traditional sense. We specialize in chronic suspension, which means that just at the point of death we will suspend your body’s cells to a frozen -196.01°C with liquid nitrogen until the cure for you ailment is available in the future. In the mean while we keeping your brain active by placing you in a lucid dream state, where you can live on forever until you are re-awoken from your cryosleep with the cure.

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LETS EXPERIENCE THE NEXT GENERATION TOGETHER.

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INFORMATION TYPE : Colophon

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Designs

Andrea Novo andreamnovo@gmail.com (203) 522-3405

Photography

Andreas Fusser Bill Dickinson Andrea Novo

Software Typefaces Printer Binder Paper

Photoshop, Indesign, Illustrator Borda, Miller Text, Brandon Grotesque Chums Print & Design Chums Print & Design Premium

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ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED, STORED IN A RETRIEVAL SYSTEMS OR TRANSMITTED, IN ANY FORM OR BY ANY MEANS, WITHOUT THE WRITTEN PERMISSION OF ANDREA NOVO.

COPYRIGHT © 2015

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Sanger Initiative Branding and Extension Guidlines  
Sanger Initiative Branding and Extension Guidlines