Brand Competition and Consumer Preference of the Chinese Water Purifier Market, analysis of brand position, touching on major vendors’ online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
Complete Report Available at http://www.sandlerresearch.org/brand-competition-and-consumer-preference-of-the-chinese-water-purifier-market.html