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CNH

KIWIN’S GRAPHIC STANDARDS MANUAL 2015-2016


CONTENTS BRANDING Why it is important

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FONTS 2-4

Primary Serif/Primary San Serif/Alternative San Serif/ Alternative Serif /Display, Rules, Examples

LOGO 5-8 Wordmark, Wordmark rules, Seals, Seals rules, Examples CO-BRANDING The Eliminate Project COLORS Colors/Color codes

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GRAPHIC ELEMENTS 11 Scribble pencils, Key Club doodles and keys PHOTOGRAPHY 12 Rules, Examples


BRANDING

Why it is important Question. What do you think of when people mention company names? Their logos, right? That’s exactly the purpose of Key Club Graphic Standards. It is a type of branding and marketing that the K-Family does in order to help people in and out of the K-Family recognize the organization’s products. In order for KIWIN’S to become stronger and identify with the other districts, Key Club Graphic Standard is something that is extremely vital in creating that connection.

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FONTS PRIMARY SERIF

Garamound Premier Pro

PRIMARY SAN SERIF

Myriad Pro

ALTERNATIVE SAN SERIF

Century Gothic Verdana

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ALTERNATIVE SERIF

Goudy Old Style

OPTIONAL DISPLAY FONT

Walk around the block

RULES -Do not stretch fonts -Focus on using two fonts to make your graphics, newsletters etc. look organized -If applying for distinguised officier award, it is required for you to follow these fonts. Using another optional display font does not affect the award -Primary Serif and San Serif fonts are recommended in formal documents

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FONTS//EXAMPLES EXAMPLE ONE

Header/Headline

Myriad Pro-48pt

Title

Myriad Pro Bold-14pt

Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non dictum magna. Praesent in arcu aliquet felis porttitor viverra. Donec quis ultricies tellus. Curabitur libero lorem, convallis et dolor ut, maximus dapibus tellus. Sed ultrices eget arcu sit amet rutrum. Vivamus ultricies scelerisque est, sed laoreet diam ullamcorper sit amet. Sed bibendum eget nulla eu lacinia. Quisque id ligula augue. Suspendisse vel ipsum egestas, facilisis arcu quis, venenatis risus.

Garamound Premier Pro-12pt

EXAMPLE TWO

Century Gothic-48pt

Header/Headline Title

Century Gothic-14pt

Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non dictum magna. Praesent in arcu aliquet felis porttitor viverra. Donec quis ultricies tellus. Curabitur libero lorem, convallis et dolor ut, maximus dapibus tellus. Sed ultrices eget arcu sit amet rutrum. Vivamus ultricies scelerisque est, sed laoreet diam ullamcorper sit amet. Sed bibendum eget nulla eu lacinia. Quisque id ligula augue. Suspendisse vel ipsum egestas, facilisis arcu quis, venenatis risus.

Garamound Premier Pro-12pt

SERIF AND SAN SERIF

K 4

Serif fonts have ‘tails’ on the edge. Compared to the san serif letter, the edge is flat.

K

San serif fonts have no ‘tail’ on its edges. Its ends are flat and has a bolder effect.


LOGO//WORDMARK WORDMARK-KEY CLUB

WORDMARK RULES-KEY CLUB 1. SPACE

K There should spaces of the height and width of the ‘K’ all around the edge. This is called white space or ‘K-space’.

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The wordmark can be stacked as wellmaking more white space available and less prone to cramping.

The wordmark can also be displayed vertically.

2. Don’t stretch, shrink, or stretch the wordmark. 3. Don’t ‘remake’ the wordmark. Keep it as it is. 4. In order to maintain the integrity of the wordmark, hold SHIFT and then drag the corners to make it bigger. This will prevent stretching.

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LOGO//SEALS SEAL-KEY CLUB TIP- These seals are used on graphics, shirts, merchandises, and any official documents.

1. Space. Keep the spaces around the seal free from clutter. Use the band width as a reference. 2. The minimum seal print size=.75 inches wide. Minimum seal web size=54 pixels wide. 3. Just like the wordmark, do not disfigure the seal. 4. Use the Kiwanis logo on official documents.

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LOGO//EXAMPLE

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CO-BRANDING THE ELIMINATE PROJECT

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COLOR PANTONE BLACK

PANTONE 295 BLUE

PANTONE CYAN

PANTONE 382 GREEN

CMYK 0 / 0 / 0 / 100 RGB 35 / 31 / 32

CMYK 100 / 70 / 0 / 40 RGB 0 / 47 / 95

CMYK 100 / 0 / 0 / 0 RGB 0 / 174 / 239

CMYK 29 / 0 / 100 / 0 RGB 193 / 216 / 47

HEX 231f20

HEX 003366

HEX 00aeef

HEX c1d82f

PANTONE PANTONE 158 ORANGE 463 BROWN

PANTONE 187 RED

PANTONE MAGENTA

CMYK 0 / 61 / 97 / 0 RGB 245 / 128 / 37

CMYK 30 / 56 / 100 / 37 RGB 128 / 86 / 27

CMYK 0 / 100 / 79 / 20 RGB 196 / 18 / 48

CMYK 0 / 100 / 0 / 0 RGB 236 / 0 / 140

HEX f58025

HEX 80561b

HEX c41230

HEX ec008c

PANTONE PURPLE

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CMYK 38 / 88 / 0 / 0 RGB 165 / 67 / 153 HEX bc34ba

PANTONE 122 YELLOW

CMYK 0 / 17 / 80 / 0 RGB 255 / 210 / 79 HEX fed450


GRAPHIC ELEMENTS SCRIBBLE PENCIL

For more scribble pencils, please visit keyclub.org

DOODLES

OTHER

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PHOTOGRAPHY RULES 1. Keep the background simple 2. Remember what the subject is and focus on the subject 3. Think about lighting and composition 4. Relay a message through your photo 5. Printing resolution should be 5.5 megs+ and 1200 x 1600 px Best size is 24 megs+ and 2400 x 3600 px

EXAMPLES


For the graphic elements, check out keyclub.org


ANDREA HU DISTRICT BULLETIN EDITOR KIWINS.DBULED@GMAIL.COM 626-400-3983

CNH KIWIN'S Graphic Standards Manual  
CNH KIWIN'S Graphic Standards Manual  
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