Andrea Ferrari Sobrevals Born in Puebla, Puebla 23 years Marke4ng Bachelor AIESEC Experience: • COMM Coordinator • LCP • PR Manager Loving daughter and caring sister. Passionate for: travelling, dancing, knowing new people, learning and ea4ng ice-‐cream. “I enjoy every day as if it was the last one”. Being MC VP MKT is the opportunity to be a CHANGE AGENT, doing what I LOVE and start making my country a beOer place to live.
MARKETING IN AIESEC MEXICO 2014 – 2015 2013 has been the year of changes, standardiza4on and product development…. Right now we have all the basics to take our organiza4on to next level and show to everybody what we have been doing for 50th years, and do this in 1 year is a huge challenge. Marke4ng in AIESEC Mexico, in local and na4onal level, is an strategic area which are going to be the key to achieve 2015 vision through 3 main focus:
Posi8oning Public Rela4ons Digital Marke4ng
Customer Loyalty Direct marke4ng strategies Loyalty programs Emo4onal & ra4onal campaigns
Market Knowledge NST Structure Marke4ng research & evalua4on