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Andrea Ferrari  Sobrevals   Born  in  Puebla,  Puebla   23  years   Marke4ng  Bachelor   AIESEC  Experience:   •  COMM  Coordinator   •  LCP   •  PR  Manager   Loving  daughter  and  caring  sister.     Passionate  for:  travelling,  dancing,   knowing  new  people,  learning  and   ea4ng  ice-­‐cream.   “I  enjoy  every  day  as  if  it  was  the  last   one”.       Being  MC  VP  MKT  is  the  opportunity  to  be  a  CHANGE  AGENT,  doing   what  I  LOVE  and  start  making  my  country  a  beOer  place  to  live.  

MARKETING IN AIESEC MEXICO 2014 – 2015 2013 has  been  the  year  of  changes,  standardiza4on  and  product  development….  Right  now  we   have  all  the  basics  to  take  our  organiza4on  to  next  level  and  show  to  everybody  what  we  have   been  doing  for  50th  years,  and  do  this  in  1  year  is  a  huge  challenge.       Marke4ng  in  AIESEC  Mexico,  in  local  and  na4onal  level,  is  an  strategic  area  which  are  going  to   be  the  key  to  achieve  2015  vision  through  3  main  focus:  

Posi8oning Public  Rela4ons   Digital  Marke4ng  

Customer Loyalty   Direct  marke4ng  strategies   Loyalty  programs   Emo4onal  &  ra4onal  campaigns  

Market Knowledge   NST  Structure   Marke4ng  research  &   evalua4on  

Executive summary Ferrari  

Resumen ejecutivo de aplicación a MC VP Mkt

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