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a social campaign, where water matters


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Š 2013 by Andre Aditya Manggala All rights reserved. No part of this booklet may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the artist concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with information supplied. We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book. Printed in United Kingdom.


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Table Of Content


1

The Shape of Water Will Always Follow Its Container

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4

2

Choosing The Right Sample For The Audience

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Goes Viral Through Social Media

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5

3

#Follower Movie Storyline In Percentage

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Our Expectation For The Community

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1

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The shape of water will always follow its container

A physical characteristic of water

is used to build and develop this campaign into a revolutionary outcome. The artist creatively shift what people normally knew as normal textbook fact into a deep philosophical thought, in which he represent ‘water’ as ‘teenager’ and ‘container’ as ‘society’. His main objective is to criticize nowadays teenager lifestyle which often deviated from the positive aspect of live and tend to follow negative cultures from their surroundings.

The theme #FOLLOWER was chosen because this is solid enough to represents the spirit of world’s teenager and will be used as main campaign tagline in various global social networking such as: Twitter, Facebook, and else. Using video as the main promotional campaign, the artist have a high expectation that this campaign can becomes viral and raise teenager awareness to gain self identity not only become a pathetic model of follower.


The shape of water w i l l a l w a y s f o l l ow its container

The state of teenager w i l l a l w a y s f o l l ow its society


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By the Eighth grade, 29.5% of adolescents have consumed alcohol, 15.5% have smoked cigarettes, and 15% have used marijuana

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We could stop this terrible reality by making this campaign into viral just give a shout Dont be a #FOLLOWER on your social-media profile


2

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Choosing The Right Samples for The Audience

Making a wise decision for the

samples in this video is one of the most important thing that needs to be taken, because only by this audience will easily relate themselves to the campaign

Both samples in this video are two teenagers, a boy and a girl. These teenagers background are remained secret or so called anonymous, so audiences that watch this video campaign will not desctructed by the profile of each samples. These teenagers were around age 20-23 years old & each sample face were created as pure as possible to keep its innocence.

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Girl Sample If audiences see at the girl sample critically, it will describe a prefect sample of an innocent girl, with a positive features applied on her. The way she look, the way she appeared, and the way she looks beautiful naturally clearly describe ideal teenage girl.


choosing

sample

the right

for this video is the most important thing in making this video so people will get

the idea cor rectly

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Boy Sample While the boy sample also created as pure as possible with its facial features that reflecting an innocent looking boy so audience will get a clear description of an ideal teenage boy.


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We could stop this terrible reality by making this campaign into viral just give a shout Dont be a #FOLLOWER on your social-media profile

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3 in 10 teen American girls will get pregnant at least once before age 20, That’s nearly 750,000 teen pregnancies a year


3

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#Follower Movie Storyline In Percentage

30% Introduction of the vid-

eo are including the Title Screen, How the artist work, and introduction to samples that used in this video.

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50%

20%

Main story of the vid-

Conclusion of the

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eo will spotting onto the main Ideas of the Campaign, where Teenager become the Follower in the nowadays society.

video will give clearer picture to the audiences on how teenager had impacted negatively in the society.


~ Some children with low social status use bullying as a way to enhance their social position with higher status peers. This makes 1 out 10 students drop out of school because of their repeated bullying.

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We could stop this terrible reality by making this campaign into viral just give a shout Dont be a #FOLLOWER on your social-media profile


4

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Goes Viral Through Social Media

This campaign is designed to be promoted through social media like Twitter, Facebook, Tumblr, Instagram, and other social media websites where #(Hash-tag) is practical. So the effect will be chained from one people to another and the message will easily spreaded through the community. The example above is the sample of one ‘tweet’ done by people through Twitter Website.


Why using social media? Because we believe these day social media is powerful enough to spread messages through the community. By using social media, we also believe a single people can contribute huge difference to the community only by shouting through their own social media profile.

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#FOLLOWER campaign was born to stimulate a positive minded teenager in all around the world also for the whole entire community.


5 ~

Our Expectation For The Community

We have a high expectation that this #FOLLOWER campaign can become so viral that it can reach up to 80% people in the community. We also expect that this campaign can improve teenager personal awareness, so in the future they will not have to follow negative trends from the outside and become more self-confident to themself in order to create better community for the future.


Š 2013 by Andre Aditya Manggala


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#follower  

The Water Will Always Follow Its Container

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