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Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype Proposed Exhibition Dates & Locations

Featured Artists

Leeds

LOT-EK

Anna Garforth

C+C04

MMA Architects

Latitude

Pentagram

23rd March - 23rd April 2013 PSL [Project Space Leeds] c/o Carlsberg UK Ltd, Hunslet Road, Leeds LS10 1JQ,

Manchester 28th April - 29th June 2013 Whitworth Gallery Oxford Road Manchester M15 6ER

Sheffield 3rd July - 25th September 2013 32-40 Bank Street Sheffield S1 2DS

Newcastle 30th September - 27th November 2013 The New Bridge Project 18 New Bridge Street West Newcastle upon Tyne Tyne and Wear NE1 8AS

Exhibition Proposal The proposed dates and locations of the travelling exhibition, plus a selection of the artists, designers and typographers who would be included in the exhibition. The work displayed would take the form of photographs and images displayed on the walls along side large examples of anamorphic type and installations.

As a way of exploring the topic further, the exhibition layout and works included will change and vary depending on each of the locations as it each gallery it is displayed in will be different, so each space will involve the exploration of type in different spaces. 1


Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype Print & promotional colours

Green CMYK: 75, 0, 100, 0

White CMYK: 0, 0, 0, 0

Black CMYK: 0, 0, 0, 100

Branding & Logo The logo is designed to show the distinction between both the ‘enviro’ side and the ‘type’ side whilst at the same time joining the two elements together to make it one unified concept. This simply reinforces the exploration between type and different environments. The logo can be used in either black, green, or white with a black

background. The colour scheme is designed to be kept classically black and white with minimal use of the splash of green colour to not just add a third colour to the palette, but to also reflect the subtle appearance of type within different environments. The green was chosen as it is a typical colour choice used for describing environmental imagery.

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Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype

Printed Promotional Material Each exhibition in each different city will have its own set of printed promotional material, all following within the same theme. These will include the exhibition booklet which contains information about some of the featured artists and will act as a souvenir for the visitors to the exhibitions to take away, a printed ticket which allows

admission to the gallery, and a set of fliers for each of the exhibitions. The printed products each use the same stock and all have subtle black foiling over the logo and imagery, although the typographic images of the buildings used will change depending on each location.

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Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype

Billboards & Exhibition Design The imagery for each location will be applied to billboards, along with the dates and locations for each exhibition, and exhibited in and around the different cities. The information is kept to a minimum and design of having the imagery of buildings from the city in which the exhibition is being held is another reference to exploring type

within the environment. The exhibition design is an exploration of how the logo could be used and applied to banners and signs to brand the exhibitions, and by keeping the promotional material simple and consistent, it would not detract from the work being exhibited.

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Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype Site Map index.html

events.html

.css Stylesheet

store.html

Website colours: RGB: 244, 244, 244 HEX: #F4F4F4 RGB: 249, 249, 249 HEX: #F9F9F9 RGB: 29, 180, 88 HEX: #1DB458 RGB: 0, 0, 0 HEX: #000000 Website type: Font family: Arial, Helvetica, sans-serif Helvetica 12pt

Helvetica 14pt

Helvetica 18pt

Helvetica 24pt

Homepage

Website Design & Specifications The supporting website for the exhibitions is a simple design with 3 pages, where the Homepage shows imagery realting to where the exhibition is currently being held, with clickable characters in the images which pop up with information about the anatomy of type.

This brings an educational and entertaining element to the the simple design. The website uses a limited colour palate and sans serif typefaces. It is also easy to navigate and update. 5


Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype

Events page

Store page

Website Pages The events page for the website will be regularly updated when new events, exhibitions and locations are announced. It has the same background and measurements as the Store page.

The Store page will allow visitors to the website to buy printed posters of the supporting imagery for the different locations in which the exhibition is held, plus books relating to typography and environmental design. 6


Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype

Website mocked up onto other appliances

iPhone App Mock Up

These images show how the website will work on different screen sizes, with the scrolling design making full use of the movement of the screen on the iPad and iPhone. The iPad also shows the use of the pop up Anatomy of Type on the Homepage.

The iPhone app will be a supporting interactive product for the exhibition, allowing the user to take a photograph of their surroundings, choose a typeface, then the app will convert it into a typographic image which they can then share on social networking sites.

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Andrea Hannah Cooper / OUGD504 / Design Production

Design For Print & Web / ENVIROtype

Poster Series A series of supporting posters for the exhibition when it is held in each city will be available for sale on the website and at the exhibition. The posters will be available as A2 or A1 prints and special editions (screen prints and foild posters) will be released periodically.

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Design For Print & Web  

Final presentation boards

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