MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Module Title: Extended Practice
Module Code: OUGD603
Module Leader/Tutors: Amber Smith,
Elmwood - Brand the Boring
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Elmwood, a worldwide studio, have set a brief titled ʻBrand the Boringʼ. Each person doing the brief has been given a different occupation, product or service which Elmwood deem to be boring. Skip Hire: Skips are commonly used to hold open topped loads of construction and demolition waste or other waste and litter types. The construction debris originates from a building site where something is being built, renovated or demolished. Skips are also used for various cleaning-out jobs that need much material to be taken away, and at factories producing large quantities of scrap metal. The material in the skip may be taken to a landfill, recycled or recovered/disposed of in some other way. Brief or Tasks Produce a brand for a skip hire company, including a visual identity, logo, name, tagline, tone of voice, and then apply the identity across products which are relevant to the company and identity.
Preparation/Research suggestions Research existing skip hire companies
Evidence – for this project students should submit A brand identity for a skip hire company as shown across a range of applications and presented on boards to be submitted to Elmwood studio.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014