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Andrea Hannah Cooper

Concept & Brand Identity

Concept : Many existing skip hire companies feature identities with make them appear to be simply what they are; skip hire companies. Generally, the identities have no connotations to leisure and luxury, which is something that could easily be used to promote a skip hire company. By hiring out a skip, the customer is saving themselves the extra effort of transporting unwanted waste anywhere under their own means the skip hire company does just that for them. One industry that promotes ease, relaxation and convenience is that of cruise ships. The idea of merging cruise ships with skips is a natural one to promote the way in which it makes a customer’s life easier and more relaxed, it is a service which is catering to their needs.

Background colour :

Brand Name : Cruise Liners

Logo colours :

C : 100 M : 100 Y:0 K:0

C : 100 M:0 Y:0 K:0

C:0 M:0 Y:0 K:0 Logo typefaces:

Oranienbaum Helvetica

Tagline : Luxury Skip Hire Tone of Voice : Appearing expensive but with a light hearted approach. Relaxed but sophisticated Target Audience : Professionals, adults who need to clear out their house, construction companies. Manifesto / Brand Values : Aiming to provide a luxury, stress free skip hire service. Showing that a company could simple place a skip outside of a customers house, let them dispose of things in it, then it will simply ‘sail away’.


Applications of Identity

The brand identity would be applied across many different products relating to the company, but they would also impose their identity in other, more unique ways. The skip, once it has been parked outside a

Andrea Hannah Cooper

customers house would then have a sail that raises for the duration of the time it is there, and would then be lowered again when it is time for the skip to sail away.


Applications of Identity

The staff responsible for the moving of the skips will also wear a uniform which is consistent with the idea of being a cruise ship’s captain.

Andrea Hannah Cooper


Applications of Identity

Fitting with the luxury image of the company, the head quarters / warehouses will look like ferry port terminals with the inside and outside designs creating a sense of the company being an expensive sought after brand, rather than simply a skip hire company.

Andrea Hannah Cooper


Applications of Identity

The identity would be applied across the other products needed for the brand, such as the trucks and website in a way consistent with how a cruise ship company would brand themselves.

Andrea Hannah Cooper

Andrea hannah cooper skip hire company  
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