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Marketing Portfolio Unit 2



Advertising Pictionary Advertising Banking Banks and Financial Institutions Pictionary Banking Minute Venture Capital Pictionary Venture Capital Our Business




Advertising Agency • Companies that design advertising for clients. The company of my mom is an advertising agency.

Advertising Campaing • The dvertising of a particular product or service during a particular period of time. The advertising campaing of Coca-Cola is great.

Brief • A defined set of customers whose needs a company plans to satisfy.

Media Plan • The statement of objectives that a client works out with an advertising agency.

(Advertising) Budget • The amount of money a company plans to spend in developing its advertising and buying media time or space.

Target Customers • The choice of where to advertise in order to reach the right people

Viral Marketing Trying to get consumers to forward an online marketing message to other people.

Comparative-Parity Method • Choosing to spend the same amount on advertising as one's competitors.

Word-of-mouth Advertising • Free advertising, when satisfied customers recommend products to their friends.

Free Sample • A samll amount of a product given to customers to encourage them to try it.

Advertising Advertising informs consumers about the existence and benefits of products and services. Most companies use advertising agencies to produce their advertising for them. The agency creates advertisements and develops a media plan specifying which media-newspapers, magazines, the internet, radio, televisión, cinema, posters,mail, etc. The traditional advertising is expensive, it doesn’t always reach the target customers, and it isn’t always welcome if it does reach them. Today, word-of-mouth has developed into viral marketing: companies succeed in getting people to spread commercial messages, like a virus.



Banks and Financial Institutions Investment Banks

Private Banks

Islamic Banks Non-bank financial intermediaries Commercial Banks

Banks and Financial Institutions



Commercial Banks Retail Bank or Commercial Banks receive deposits from, and make loans to, individuals and small companies.

Investement Banks It works with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeover bids.

Private Banks

Individuals can also use private banks, which provide them with Banking and investment services.

Hedge Funds



Hedge Funds which are private investment Funds for wealthy investors that use a wider variety of investing strategies than traditional investement funds, in order to achieve higher returns.

Stockbrokers Large banks became international conglomerates offering a complete range of financial services that were previously provided by banks strockbrokers and Insurance companies.

Islamic Banks In Islamic countries and major financial centres, offer interestfree Banking. They do not pay interest to depositors or charge interest to borrowers, but invest in companies and share the profits with their depositors.

Non-Bank Financial Intermediaries Some car manufacturers, food retailers and department stores now offer products like personal loans, credit card and Insurance. Technically these are not banks but nonbank financial intermediaries.




Deposits • Money placed in a bank.

Loan • A sum of money borrowed from a bank.

Capital • The money invested in a business.

Shares/Stocks • Certificates representing part-ownership of a company. Bond • Certificates of debt issued by governments or companies to raise money. Merger • When one company combines with another one. Takeover Bid • When one company offers to buy or acquire another one.

Stockbroking • Buying and selling stocks or shares for clients. Portfolio • All the investments owned by an individual or organization. Return • The profits made on investments.

Bankrupt • Unable to pay debts or continue to do business. Deregulation • The ending or relaxing of legal restrictions. Conglomerate • A group of companies, operating in different fields, which have joined together.

Interest • The price paid for borrowing money, paid to the lenders. Credit Rating • Estimates of people's ability to fulfil their financial commitments. Default • Failure to repay a loan.

Collateralized • With property or another asset used as a guarantee of payment. Cash flow • The money generated by an investment. Write off • Cancel a bad debt or a worthless asset from an account.

Banking According to the web page InvestorWords, Banking means In general terms, the business activity of accepting and safeguarding money owned by other individuals and entities, and then lending out this money in order to earn a profit.



Venture Capital


Competitive Advantage • What an organization can do better than its competitors.

Sustainable • Able to continue over a period of time.

Sales forecast • The sales businesses expect to achieve in a particular period of time.

Break-even point • Where total costs equal total income from sales and the company makes neither a profit nor a loss.

Revenue • The total income received by a business before any expenses are paid.

Exit-Strategy • An investor's plan for getting their investment back and potentially realizing a profit.

Founders • The people who establish a company or other organization.

Personnel, Staff • The people who are employed in an organization.



Venture Capital According to the web page Investopedia, venture capital means Money provided by investors to startup firms and small businesses with perceived long-term growth potential. This is a very important source of funding for startups that do not have access to capital markets. It typically entails high risk for the investor, but it has the potential for above-average returns.

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Portfolio Marketing Unit 2  
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