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Stylish Reinventions The month à la mode

CONCRETE dreams

Taiwanese actress Shu Qi, known as the Angelina Jolie of the East, has emerged as the new face of Emporio Armani in Singapore, Malaysia and the greater China area for autumn/ winter 2010. The mysterious Asian beauty of the star-studded movie New York, I Love You, with her porcelain skin and striking features, cuts a classy silhouette. Likewise for Emporio Armani. Shot in New York by worldrenowned photographer Mario Sorrenti, the brand’s first advertising campaign with Shu Qi is set amid concrete, asphalt and billows of smoke. Making full use of the red-hot actress’s sultry eyes and smouldering looks, Emporio Armani’s latest collection draws on romanticism and fierce minimalism. Irresistible.

Forty years after the Roberto Cavalli brand was born, it has gained respect from the fashion industry and renown among millions. To celebrate its milestone anniversary, a 200-page book – Roberto Cavalli – recounts the designer’s history from the outset to the present. The visionary impacted the fashion world with his modern take on prints and leather, all lavishly documented in photographs throughout the volume. With creative direction by Fabien Baron, the book showcases the brand’s timeline through the faces of models and celebrities who have served as Cavalli’s muses, including Jennifer Lopez, Cindy Crawford, Heidi Klum and Gisele Bündchen. 098 – Prestige – september 2010

BECKHAM SCORES AGAIN

You can brush off any suggestions that the style sense in the Beckham household rests strictly with Victoria. David Beckham, the footballer who effortlessly embodies athleticism with aesthetics, is debuting his designer talents with a spring/summer 2011 menswear collection under his wife’s label, showcasing a range of couture clothing that includes fitted suits, smart daywear and eveningwear. Back of the net!

right: joe toth/isi/polaris/chinafotopress

CAVALLI LOOKS BACK

Fashion Fix - Stylish Reinventions (SEPT)  

Fashion News published in the September 2010 issue of Prestige Hong Kong

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