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Voddler and the EU Digital Agenda Building VOD, one film at a time Anders Sjรถman, anders.sjoman@voddler.com


The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.


Streaming for higher efficiency and lower costs

Server-based networks (CDN) “one-to-many”

Voddler Net Managed Peering Networks “many-to-one”

Unmanaged peer networks(P2P) “many-to-many"


Everyone wins!

Interactive Profiled Targeted Integrated Non-obtrusive

Legal Free & rental in combination All devices See how much you want! High quality (technical and catalog)

VIEWER

New distribution channel Cost effective Combat piracy Profitably both on rental and ad-financed titles

ADVERTISERS CONTENT OWNERS


YOU GUYS HAVE REALLY COME UP WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]


The time-honored tradition of release windows

Cinema

DVD – rental and purchase

Rental (TVOD)

Illegal

Cable-TV

“Free-to-air”

Free, ad-funded (AVOD)


The job ahead of us‌

Advertisers

Viewers

Movies


WAX ON, WAX OFF [ PAT MORITA| KARATE KID| 1984]


Content partners


Current rental movies‌


Free movies‌


2010, our first full year: 5 million views, 850 000 registered users in 4 countries, 3500 titles, 80% free.


SHOW ME THE MONEY! [TOM CRUISE| JERRY MCGUIRE| 1996]


The business model(s)

Subscription Free (adfunded) Rental


Voddler’s own immediate future Boxes

Mobile

Sharing your films

Quality

Internet-TV

More premieres‌


SHOULD BE THE SAME RULES FOR ALL KIDS, NO MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]


More film to more people! – Actions towards a truly single digital market 1. Easier border-crossing: More Swedish movies in Prague! • Promote Multi-Territory Licensing • Easier Collective Rights Management • One-Stop Shop Clearance • Localization Support 2. Support new film: Promote window-neutrality • Public Film Systems • Distribution Support • Window-neutral VAT: One film, one tax-level 3. Free old film: Spread our cultural heritage • Digitilization • Public Sector Information


1 business, 3 challenges A V O D )

THE INDUSTRY

BUSINESS MODEL

THE TECHNOLOGY


ON THE OTHER SIDE OF THE SCREEN, IT ALL LOOKS SO EASY! [JEFF BRIDGES| TRON | 1982]


Anders Sjรถman +46 70 717 60 78 anders.sjoman@voddler.com Twitter: @anderssjoman

Voddler and the EU Digital Agenda  

Voddler's perspective and position on the development of a single digital market in the European Union

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