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The quarterly print magazine for training and development of the thoroughbred with bonus e-zine and digital platforms.

2017

M E D I A PA C K W W W. T R A I N E R M A G A Z I N E . C O M


Trainer Magazine has become the best magazine in the country. Strong articles and great information. The staff have really created a winner here! Great job!” - Gary Contessa, leading NY-based trainer, trains 68 horses and a broodmare owner.

reader’s profiles P  rint & e-zine magazine - aimed towards subscribers / licensed trainers / breeders / racehorse owners. Readers tend not to have much exposure or interest in online opportunities, preferring to use and engage with traditional print formats. Generally aged 35+ and tend to be ‘business owners / decision makers’. D  igital format & e-zine readers - digitally aware / horse owners or racing professionals, generally aged between 21-45. Equal split between male / female. Active on social media.

print distribution Direct Mailed Copies - approx 4,500 West - 38%

North - 42%

South - 11 %

Central - 9%

Racetrack Copies - approx 3,100 West - 26%

North - 42%

South - 15%

Central - 17%

Canadian Distribution - approx 400 The official magazine of The California Thoroughbred Trainers

Sent to all members of the Consignors & Commercial Breeders Association

Sent to all members of the Maryland Horse Breeders Association.

Direct Mailed Copies - To trainers in Ontario, British Colombia and Alberta Racetrack Copies - To all major racetracks


The quarterly magazine for training and development of the thoroughbred. ON AVERAGE

8,000

copies per quarter circulated in print, giving an annual readership of over

128,000 The average trainer is involved in the day-to-day management of

20

* Readership survey conducted Feb - May 2016.

thoroughbreds in training. The average breeder is responsible for

7 80,000

broodmares, so that’s at least

thoroughbreds managed at any one time by our readers*


O N AV E R A G E 8, 0 0 0 C O P I E S A R E M A I L E D P E R I S S U E E A C H C O P Y I S R E A D O N AV E R A G E B Y 4 I N D I V I D U A L S

The magazine, established in 2006, includes features and articles of interest to better the training and development of the thoroughbred racehorse. 87% of trainers / breeders who took part in our latest survey said that editorial published in the magazine had influenced their training / horse management decisions.*

North American Trainer is: T he official magazine of the California Thoroughbred Trainers (association).  ent to all members of the S Consignors and Commercial Breeders Association.  ent to all members of S the Maryland Horse Breeders Association. A  vailable at all major racetracks and training centers.


T H E T R A I N E R E -Z I N E C A N BE VIEWED ON DESKTOP C O M P U T E R S, A N D R O I D AND APPLE iOS DEVICES

TRAINERMAGAZINE.COM GIVES UNLIMITED ACCESS TO ALL PREVIOUS ISSUES

Another key benefit of advertising with Trainer Magazine is the complimentary placement of your advert in the page-turning e-zine available on desktop computers and mobile devices. Published on Issuu, the digital newsstand platform which has over 100 million active readers - each e-zine can be shared or embedded seamlessly in Twitter, Facebook and LinkedIn posts. T he summer 2016 edition has already amassed 10,914 page views and counting since publication at the end of July. E  -zines are also available to read on Trainer Magazine’s Issuu bookshelf and can be accessed long after the cover date, giving advertisers even more exposure. T O V I E W P R E V I O U S PA G E -T U R N I N G T R A I N E R E -Z I N E S P L E A S E V I S I T W W W. T R A I N E R M A G A Z I N E . C O M


T H E T R A I N E R D I G I TA L F O R M AT A L S O A L LO W S VIDEO AND AUDIO TO ENGAGE THE END USER

T R A I N E R D I G I TA L A L LO W S B E S P O K E ‘ P R O D U C T P L AC E D ’ A R T I C L E S T O B E C R E AT E D & P R O M O T E D S E A M L E S S LY VIA ALL SOCIAL MEDIA

Our new digital format allows you to supply editorial content of ‘product placed’ client articles or interviews and, being an interactive digital format, you can place a selection of photos, video or audio to engage the end user. It is being used as a way of backing up traditional media in a new and exciting format. On completion of each article or issue, the digital format is then promoted to existing magazine subscribers and via social media, giving the client the opportunity to share in the promotion. B  espoke tailored digital packages from $1500.

F O R A N E X A M P L E O F T H E I N T E R A C T I V E T R A I N E R D I G I TA L F O R M AT PLEASE VISIT HTTP://XTRA.TRAINERMAGAZINE.COM


42,378 IMPRESSIONS

NEW FOR 2017 – SOCIAL MEDIA AND EMAIL E N G A G E M E N T I S N O W A PA R T O F O U R PROMOTION OF TRAINER MAGAZINE.

Social media and email engagement is now a part of our promotion of North American Trainer with active Facebook and Twitter accounts to reach even more end users. Individual articles are now being promoted, with advertisers ‘tagged’ into each relevant posting. T he recent ‘pre-Breeders’ Cup’ issue was promoted via social media and reached 69,300* people and was liked 2,823* times. M  agazine and article email promotion to over 3,500 email database with 26.7% average open rate. * as of 18th November 2016 FA C E B O O K PA G E FA C E B O O K . C O M / T R A I N E R M A G A Z I N E

TWITTER FEED TWITTER.COM/TRAINER_MAG


schedules & rates 2017 Schedules

SPACE RESERVATION AD MATERIAL DEADLINE DEADLINE

E-ZINE ONLINE FROM

PRINT PUBLICATION

BREEZE UP SALES / EARLY SPRING ISSUE

27th January

31st January

2nd February

10th February

THE TRIPLE CROWN ISSUE

13th April

18th April

20th April

28th April

YEARLING SALES / SUMMER ISSUE

7th July

11th July

13th July

20th July

THE BREEDERS’ CUP / WINTER ISSUE

13th October

17th October

19th October

26th October

2017 Rates

1 X ISSUE

COVER POSITIONS

NA

NA

NA

On Application

EARLY RIGHT HAND PAGE

NA

NA

NA

$2695

FULL PAGE 4 COLOR

$2590

$2490

$2390

$2290

DOUBLE PAGE SPREAD

add 60%

add 60%

add 60%

add 60%

2/3 PAGE 4 COLOR

$1795

$1695

$1595

$1495

1/2 PAGE 4 COLOR

$1490

$1390

$1290

$1190

1/2 PAGE SPOT

$1295

$1195

$1095

$995

1/3 PAGE 4 COLOR

$1390

$1290

$1190

$1090

1/4 PAGE 4 COLOR

$850

$795

$745

$695

1/4 PAGE SPOT

$745

$695

$645

$595

1/8TH PAGE (PRE PAY)

NA

NA

NA

$795

1/8TH PAGE DIRECTORY

NA

NA

NA

$295

2 X ISSUES

3 X ISSUES

4 X ISSUES

(PRICE PER INSERTION) (PRICE PER INSERTION) (PRICE PER INSERTION)

All adverts are included on both our e-zine and print formats - one price covers both.

TO ADVERTISE IN NORTH AMERICAN TRAINER CONTACT: GILES ANDERSON ON (888) 218 4430, OSCAR YEADON ON (888) 659 2935 OR SCOTT RION ON (859) 312 1622 OR EMAIL: INFO@TRAINERMAGAZINE.COM Anderson & Co Publishing Ltd | Tel: (888) 218 4430 | www.anderson-co.com

North American Trainer 2017 Media Card  
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