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KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

MEDIA PACK


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KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

MEDIA PACK Thoroughbred Owner Breeder is Europe’s leading monthly bloodstock magazine and is the official magazine of the Racehorse Owners and Thoroughbred Breeders associations with a print run of approximately 9,600 per issue and a readership of 20,000 per issue. Following the success of the inaugural Kentucky Yearling Sales Supplement in 2017, we will be expanding the 2018 supplement to cover racing and sales in Kentucky this fall. Our editorial is designed to engage and educate readers about sales and racing related subjects. The printed supplement will be backed up by an “ezine” (page turning) version as well as in our new “storyboard” format both designed specifically to be promoted through social media for the online audience.

EXAMPLE EZINE  (2017 KENTUCKY YEARLING SALES SUPPLEMENT) HTTPS://TINYURL.COM/Y6TW657Q 

EXAMPLE STORYBOARD (WHAT TO DO IN KENTUCKY NOVEMBER ‘17) HTTPS://TINYURL.COM/Y74HG2NU


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2018 SUPPLEMENT CONTENTS INCLUDE: Stallions - mini biographies on key stallions we think will make an impact this year. The canny buyers from Europe who buy yearlings in the US for sale at breeze-ups or to race, buying predominantly in week 2 of the Keeneland September Sale and October Fasig-Tipton Sale. What they look for and why it works for them. The legacy of El Prado - looking at how the grey Irish-bred has influenced the breed.

The important role the CBA plays in educating and influencing members who are responsible for 96% of horses presented at auction in North America. Buying into the American dream - a look big money race options for all owners and breeders. You don’t have to have a US-bred to compete! Trainers’ perspective - how leading European trainers prepare horses to run in the US.


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KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

MEDIA PACK

...ALSO INCLUDED

ABOUT THE READERSHIP

•S  tallion progeny - by book - our unique reference to the Keeneland sale by stallion

AVERAGE READER PROFILE:

• At-a-glance diary - guide to the Kentucky fall yearling sales and fall racing schedule

OWNERS/BREEDERS HOW READERS DESCRIBE THEMSELVES:

•E  uropean attendees - which trainers and bloodstock agents will be attending the sales • Where to - eat and where to stay in both Lexington and Louisville + “other” things to do this fall in Kentucky!

Male:����������������������������������������������������������������������������������������������������57% Female:���������������������������������������������������������������������������������������������43% Age: ������������������������������������������������������������������������������������������������������ 58+

Owners:��������������������������������������������������������������������������������������������62% Owners & Breeders:����������������������������������������������������������33% Neither:������������������������������������������������������������������������������������������������5%

STALLION NOMINATIONS PURCHASED FOR: UK based mares:����������������������������������������������������������95% Ireland based mares:����������������������������������������������52% France based mares:����������������������������������������������22% USA based mares:�����������������������������������������������������12% German based mares:����������������������������������������������6% Australian based mares:�����������������������������������������3%


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OWNERSHIP (AMONGST OWNERS/OWNER-BREEDERS):

READING HABITS:

Average number of

Thoroughbred Owner & Breeder with 87%

85% of readers will read every issue of

flat horses owned:����������������������������������������������������������������2.89

readers saying that the magazine keeps

HORSE SALES ATTENDING (OWNERS):

them in touch with what’s going on in the

Regular:��������������������������������������������������������������������������������������������28%

78% prefer print magazines over online

Occasionally:������������������������������������������������������������������������������39% Very occasionally:�����������������������������������������������������������������27% Never:�������������������������������������������������������������������������������������������������14%

BROODMARES OWNED (AMONGST BREEDERS): Average number of flat mares owned per reader:���������������������������������������������3.79 68% breed to sell or race 32% will breed to race only

breeding and racing industry.

37% regular internet users Only 14% of readership read online daily PDF’s


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Stallion �

KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

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€2,000

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1 1

2

0 3 6

6 6

2

0

1 2 1

1

1

5

5

2 2

9

0

1

0 5 2

1 4

4

3 1

0

1 1 1

0

0

1

1

1

3

2 1

8

6 2

4

4

5

2 3

10 2 8

6

2 4

9

2 7

4

4

5

4 1

2 1

0

1

0

0

2

2

1

1

10 2 8

4

4

2

2

4

2 2

0

0

5

4 1

5

5

15 12 3

1

1

0

0

4

1 3

4

4

12 5 7

41

8

2 1 4 1

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0

0

0

$7,500

5

0

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4,000 CAN$

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0

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1

1

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0

0

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WinStar Farm LLC

$15,000

32

0

0

5

7

7

14 5 9

General Quarters

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1

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0

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A sample listing page as it will appear in the printed supplement with positioned advert (can be used to promote consignment / stallion)

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0

1

1

18

7 11

0

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5

2 3

12 13

2

1

1

0

0

0

2

2

5

0

0

0

0

0

1

1

5

5

9

7 2

0

0

1

1

6

6

8

3 5

0

0

10 4 6

1 4 1

PRIVATE

3

0

0

0

0

0

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3

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Hampton Court (AUS) Spendthrift (AUS) (2017)

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8

Stallion �

KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

Standing

2018 Fee

T O T A L

BOOK

BOOK

BOOK

1

1 2 3 4

2

5 6

3

43

3

2 1

6

1 5

1

1

Congrats

WinStar Farm LLC

$17,500

Conquest Curlinate

Shannondoe Farm

5,000 CAN$

7

0

Constitution

WinStar Farm LLC

$25,000

69

9

Conveyance

Buck Pond Farm

$5,000

4

0

Court Vision

Buck Pond Farm

$3,500

1

0

Creative Cause

Airdrie Stud

$20,000

35

2

1 1

9

Cross Traffic

Spendthrift

$7,500

19

1

1

0

Curlin

Hill ‘N’ Dale

$150,000

56

41

7 12 8 14 12

Custom for Carlos

Clear Creek Stud

$3,500

1

0

0

Daaher

Shadwell Farm

$5,000

3

0

Daddy Long Legs

Stroud’s Lane Farm

$5,000

1

Danza

Spendthrift

$4,000

Daredevil

WinStar Farm LLC

Data Link

Claiborne Farm

Declaration of War

2 4 2 1

BOOK

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5

11

6

12 13

12 4 8 15 6 9

2

2

5

4 1

0

4

7 8

4

BOOK

9 10

1

1

1

1

4

21 10 11 30 13 17

8

4 4

1

1

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0

0

0

1

1

7

2 5

9

5 4

4

4

4

3 1

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1 2

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2 2

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7

2 5

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1

1

1

1

1

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1

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0

0

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0

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13

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0

1

1

3

3

2

2

7

4 3

$7,500

39

2

5

1 4

14

7 7

6

6

10 3 7

$5,000

15

0

2

1 1

2

1 1

5

5

6

5 1

Ashford Stud

$25,000

61

23 5 8 3 7 23 8 15 6

4 2

3

2 1

3

3

3

2 1

Dialed In

Darby Dan Farm

$25,000

28

0

4

3 6

8

5 3

3

3

4

2 2

Discreet Cat

Darley (JPN)

N/A

13

0

0

1

1

2

2

10 8 2

Distorted Humor

WinStar Farm LLC

$50,000

35

20 2 8 4 6

7

2

1 1

1

1

1

Dominus

Spendthrift

$10,000

3

0

0

0

1

1

1

1

1

Dunkerque (FR)

Haras du Quesnay

€2,000

1

0

0

0

0

0

0

1

Dunkirk

East Stud (JPN)

N/A

1

0

0

0

0

0

0

1

Elusive Quality

Died

N/A

17

4

2 3

2

1 1

4

1 3

1

1

1

1

Empire Maker

Gainesway

$85,000

58

30 12 10 6 2 20 14 6

3

3

1

1

0

0

4

4

English Channel

Calumet Farm

$25,000

29

1

3

1 2

9

5 4

5

5

6

5 1

Even the Score

Millennium Farms

$5,000

1

0

0

Fast Anna

Three Chimneys Farm

$7,500

21

0

1

Fed Biz

WinStar Farm LLC

$10,000

35

1

First Defence

Haif Farms

N/A

3

0

0

First Samurai

Claiborne Farm

$15,000

23

0

3

Flashback

Hill ‘N’ Dale

$5,000

25

0

Flat Out

Spendthrift

$7,000

21

Flatter

Claiborne Farm

$40,000

Fort Larned

Adena Springs

Frac Daddy

Park Stud (CAN)

Frankel (GB)

1 1

2

0 3 6

6 6

2

0

1 2 1

1

1

5

5

2 2

9

0

1

0 5 2

1 4

4

3 1

0

1 1 1

0

0

1

1

1

3

2 1

8

6 2

4

4

5

2 3

10 2 8

6

2 4

9

2 7

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4

5

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2 1

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1

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1

10 2 8

4

4

2

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4

2 2

0

0

5

4 1

5

5

15 12 3

1

1

0

0

4

1 3

4

4

12 5 7

41

8

2 1 4 1

20 9 11 11

2

2

0

0

0

$7,500

5

0

1

0

0

0

4

4,000 CAN$

6

0

0

4

0

2

2

0

Banstead Manor Stud

£175,000

1

1

0

0

0

0

0

0

Galileo (IRE)

Coolmore (IRE)

PRIVATE

1

1

0

0

0

0

0

0

Gauntlet

N/A

N/A

1

0

0

0

0

0

0

1

Gemologist

WinStar Farm LLC

$15,000

32

0

0

5

7

7

14 5 9

General Quarters

Turkey

N/A

1

0

0

0

0

0

1

1 1

1

7 4

0 4

1 4

6 0

5 1

4

1

1


9

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If you have a video - be the 1first to2 benefit 3 4from 5 our 6 new video advertising opportunity at no extra cost!

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Ghostzapper

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$85,000

Giacomo

Oakhurst Thoroughbreds

$2,500

1 2 3 4

5 6

0

0

43

27 9 5 6 7

11

2

0

0

6 5

7 8

1

1

3

3

9 10

0 1

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11

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12 13

0

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2

A sample listing page as it will appear in the digital version with positioned auto-play video (can be used to promote consignment / stallion)

Giant’s Causeway

Died

N/A

Gio Ponti

Castleton Lyons

Girolamo

South Korea

Gleneagles (IRE) Golden Ticket

19

10 1 2 3 4

7

$5,000

1

0

PRIVATE

8

0

Coolmore (IRE)

€40,000

1

1

Questroyal North

$6,000

1

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Goldencents

Spendthrift

$15,000

40

0

3

Grasshopper

Valor Farm

$3,500

1

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Graydar

Taylor Made Stallions

$7,500

22

0

1

Grey Swallow (IRE)

Calumet Farm

$5,000

10

0

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Hakassan (CHI)

Millennium Farms

1

0

1

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0

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0

1

0

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5 2

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1

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1 4

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18

7 11

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2

5

2 3

1

1

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0

0

1

1

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5

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0

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0

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1

1

5

5

9

7 2

0

0

1

1

6

6

8

3 5

0

0

10 4 6

PRIVATE

3

0

0

0

0

0

0

3

3

Hampton Court (AUS) Spendthrift (AUS) (2017)

N/A

11

0

0

0

0

1

1

10

5 5

Handsome Mike

Pleasant Acres Stallions

$5,000

1

0

0

0

1

1

0

0

0

Hard Spun

Darley

$40,000

63

7

2 5

1

1

1

18 5 5 3 5 23 10 13 13 6 7

1


10

KENTUCKY FALL RACING & SALES SUPPLEMENT 2018

LE DEAUVILLE French Monday - Thursday: 5.30pm - 12am Friday & Saturday: 5.30pm - 12.30am 199 N LIMESTONE, LEXINGTON, KY 40507. Tel: 1 859 246 0999 www.ledeauvillebistro.com

MALONE’S LANSDOWNE Steakhouse 11.15am - 10.30pm; 7 days a week 3347 TATES CREEK ROAD, LEXINGTON, KY 40502. Tel: 1 859 335 6500 www.bluegrasshospitality.com/malones

MALONE'S PALOMAR Steakhouse 11.15am - 10.30pm; 7 days a week 3735 PALOMAR CENTRE DRIVE, LEXINGTON, KY 40513. Tel: 1 859 977 2620 www.bluegrasshospitality.com/malones

MERRICK INN RESTAURANT Fine Dining The Merrick Inn has been owned and operated by the Murray family for nearly 40 years. Offering the finest in traditional southern dining and innovative specials. Join us to create lasting memories with your friends and family. Monday - Saturday: 5:30pm - 10:00pm 1074 MERRICK DR, LEXINGTON, KY 40502-3704 Tel: 1 859 269 5417 www.themerrickinn.com

PORTOFINO Italian Portofino restaurant specializes in artful Italian and American cuisine. We offer an awardwinning wine list and a selection of more than 130 Bourbons, whiskys and moonshines. Lunch: Monday - Friday: 11am - 2.30pm Monday - Thursday: 5pm - 10pm Friday & Saturday: 5pm - 11pm 249 EAST MAIN ST. LEXINGTON, KY 40507. Tel: 1 859 253 9300 www.portofinolexington.com

LOCKBOX Local, high quality ingredients and an imaginative menu Led by executive chef Jonathan Searle, the menus at Lockbox showcase a deep network of local providers and the bounty of ingredients fed by Kentucky’s limestone-rich soil. Lockbox restaurant features dishes like a House Cracker Plate with Pimento Cheese, Pepper Jam and Chicken Liver Mousse, Cornmeal Gnocchi, and Woodland Farm Cast Iron Hog Chop. 21C MUSEUM HOTEL, 167 W MAIN ST, LEXINGTON, KY 40507-1397. Tel: 1 859 899 6860 info@lockboxlex.com www.lockboxlex.com

MALONE'S HAMBURG Steakhouse Named one of the Great Steak Houses of North America, Malone’s is Lexington’s premier steakhouse. Malone’s is pleased to offer the widest selection of fresh, hand-cut USDA Prime steaks. In addition to their steak selection, the diverse menu offers something for everyone. Enjoy freshly made salads, fresh fish and seafood selections, sandwiches, house favorites and seasonal chef features. 1920 PLEASANT RIDGE DR, LEXINGTON, KY 40509. Tel: 1 859 264 8023 bluegrasshospitalitygroup@bhglex.com, www.bluegrasshospitality.com/malones

A sample restaurants listing page showing enhanced listings

THE BLUE HERON STEAKHOUSE

TRIANGLE GRILLE

American, Steakhouse Monday - Thursday: Open 5pm - 10pm Friday & Saturday: Open 5pm - 11pm 185 JEFFERSON STREET, LEXINGTON, KY 40508. Tel: 1 859 254 2491 www.blueheronsteakhouse.com

American Breakfast: Sunday - Saturday: 6:30am - 11am Lunch: Monday - Friday: 11am - 2pm Dinner: Friday - Saturday: 5pm - 9pm 369 WEST VINE STREET LEXINGTON, KY 40507 Tel: 1 859 281 3773 www.trianglegrille.com

TONY’S STEAKS & SEAFOOD

Steakhouse & Seafood Sunday & Monday: 5pm - 9pm Tuesday - Saturday: 5pm - 11pm 401 WEST MAIN STREET, LEXINGTON, KY 40507. Tel: 1 859 243 0210 guestservices@tonysoflexington.com www.tonysoflexington.com

WALLACE STATION DELI & BAKERY American - Deli & Breakfast Open seven days a week, 8am - 8pm Saturday Live Music - 6 pm 3854 OLD FRANKFORT PIKE, VERSAILLES, KY 40383. Tel: 1 859 846 5161 www.wallacestation.com


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ADVERTISING RATES COVER POSITIONS

ADVERTISING RATE INCLUDES:

Outside back cover��������������������������������������������$2995 Inside front�������������������������������������������������������������������SOLD

• Inclusion in ezine format • Inclusion in storyboard format

Inside back������������������������������������������������������������������$2295

•S  ocial media promotion

FULL PAGE OPTIONS

SUPPLEMENT SPONSORSHIP OPPORTUNITIES

Early pages�����������������������������������������������������������������$2295

Available on request

Editorial pages��������������������������������������������������������$1895

“Run On” ads in the main Thoroughbred

Listings pages����������������������������������������������������������$1595

Owner Breeder magazine + $1800 per page

DPS OPTION������������������������������������������������������������������������ +60%

(discounted rate - different artwork required)

HALF PAGES OPTIONS

FOR FURTHER INFORMATION:

Listings positions����������������������������������������������������� $995

Call Giles Anderson - 1 888 218 4430 or email ga@anderson-co.com

QUARTER PAGES OPTION

BOOKING / ARTWORK DEADLINE

Listings positions����������������������������������������������������� $795

- August 14th 2018

Editorial positions������������������������������������������������� $1195

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KENTUCKY FALL RACING & SALES SUPPLEMENT 2018 MEDIA PACK  

KENTUCKY FALL RACING & SALES SUPPLEMENT 2018 MEDIA PACK