GOTHAM Type Specimen

It is a geometric san serif typeface , but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” rather than the instincts of a type designer, he allowed Gotham to escape the grid wherever necessary, giving the design an affability usually missing from ‘geometric’ faces. There are over 60 different weights for Gotham, which makes it a working class typeface. It works well as a header type as well as body type.

Examples of Usage Obama Campiagn Saturday Night Live (SNL) GQ Magazine Coca-Cola Coco Chanel NYU Starbucks Tribeca Film Festival

ABCDEFGHIJKLM NOPQRST UVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) = + _ - / \ ? { } [ ] < > ; : , . ” ’

Characters

History

GOTHAM was designed by Tobias Frere-Jones. It was originally commissioned for GQ Magazine in 2000. The inspiration for this typeface came from the lettering of city signage.

Gotham Book size 16

Gotham Condensed Light Gotham Condensed Medium Gotham Condensed Bold GothamThin Italic Gotham Extra Light Italic Gotham Light Italic Gotham Book Italic Gotham Medium Italic Gotham Black Italic Gotham Ultra Italic

Weights

Family Size 24

Gotham Thin Gotham Extra Light Gotham Light Gotham Book Gotham Medium Gotham Black Gotham Ultra

Size 21

THEREâ€™S A WHOLE CLASS OF TYPEFACES THAT I JUST CALL DUMB Gotham Condensed Bold Size 97

- TOBIAS FRERE-JONES

Gotham Light Size 62

Asymmetrical Crossbars

Short Descenders

Missing Spur

Arm-Leg Connection

Horizontal Crossbars

Angled Serif

Offset Counter

Flat Apex

Quirks

Geometric

C B R DQ O GO O J Z Y K X N VME F H T

Gotham Light Size 80

Header

Wall Street Central Park

Times Square Grand Central

Gotham Black, Size Decreasing in order : 72, 60, 48, 36, 30, 24, 18, 16, 14, 12, 11, 9

Empire State Building Madison Square Garden Rockefeller Center Grand Central Brooklyn Bridge Coney Island High Line The MoMA

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Medium 10 / 12

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Light 10 / 12

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Thin 10 / 12

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Book 9 / 10

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Medium 9 / 10

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Light 9 / 10

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Thin 9 / 10

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Book 8 / 9

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Medium 8 / 9

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Light 8 / 9

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Thin 8 / 9

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Book 7 / 8

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Medium 7 / 8

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Light 7 / 8

It is a geometric typeface, but Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Thin 7 / 8

Body

It is a geometric typeface, but FrereJones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” Gotham Book 10 / 12

Ally Colisto

Advertisement