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“ M Y I N S P I R AT I O N S D R A W F R O M M Y C U S TO M E R S ’ S AV V Y D I S P L AY S O F S E L F - E X P R E S S I O N A N D M Y U N Y I ELDI N G CO M M ITM ENT TO REN E W, EN LIG HTEN A N D E XC I T E T H E M E V E RY S E A S O N .” —JOE DAHAN

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F O U N D E D I N 2 0 0 1 B Y C R E AT I V E D I R E C TO R J O E D A H A N , Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock and roll point-of-view. With an emphasis on offering the perfect fit for every body, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

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Joe’s Jeans is now available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.

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MEET THE JOE’S BRAND

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EFFORTLESS STYLE

BRAND HALLMARKS

AUTH ENTICIT Y

PERFECT FITS

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C U R AT E D STYLE


I N N O VAT I V E DESIGN

INDIVIDUALIT Y

MODERN

LA SENSIBILITY

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2003

2001

Joe’s pioneers the concept of unique fits for a diverse group of body types by enhancing fit selection with such notable names as The Honey, The Socialite, The Starlet & The Twiggy. Joe’s also introduces complementary collection pieces with simple, classic looks fashioned from the finest fabrics.

2004

Joe’s establishes a cult following from a diverse group of women who prefer to wear Joe’s or nothing at all. Confident, sexy, a pure distillation of fashion.

Joe’s becomes available coast to coast and internationally throughout Europe, Latin America, Asia, Canada, Middle East and the Caribbean.

2009

2011

2002

Joe Dahan debuts Joe’s Jeans, a denim collection of sophisticated silhouettes and modern fits for individual body types. Headquartered in Los Angeles, CA.

Joe’s celebrates its 10 year anniversary. Ten years later, Joe’s is committed to outpacing the competition and blazing new trails from both an innovation and style point-of-view.

Joe’s launches the jeans legging, an overnight success with celebrities and consumers worldwide.

Joe’s takes the colored denim trend to new heights with the release of the 55 Colors collection in a vast array of hues from bright yellows to muted pastels and beyond.

2014

2010

Joe’s enters the footwear market and expands its retail initiatives with the opening of ten new stores throughout the U.S.

Joe’s Introduces a series of Capsule Collections:

Off Duty— A fashion-forward fitness collection that marries comfort with chic style Flawless— This collection lifts and hides imperfections for the most flattering, gravity-defying silhouette ever.

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Sooo Soft— With ultimate comfort, this special collection is made with innovative fabric technology that translates into the perfect interplay of skin-soothing and shape-supporting properties.

Play Dirty, Stay Spotless— This stay true hue repels spills. No matter what surprises the day brings, it resists liquids such as water, coffee, soda and wine Fahrenheit— This collection is all about advanced technology, featuring innovative, lightweight fabric with state-of-the-art insulation.


2005

2007

Joe’s launches a full lifestyle brand introducing outerwear, accessories and full collection for Men, Women and Kids.

OUR HISTORY

HANGTAG

Eco-Friendly denim collection is introduced. Using 60% less water and 30% less energy consumption, it reduces 60% less water our carbon footprint and 30% less energy consumption works toward making Sustainable Fashion fashion more sustainable.

2016

2015

Joe’s launches the Vintage Reserve 1971 collection, modernizing the era’s silhouettes with edgy, sexy skinnies in distressed washes that embody the on-stage rock ’n’ roll spirit.

Joe’s launches the #HELLO jean, designed with a dedicated pocket to hold a battery pack and keep your phone charged.

Joe’s launches its first shop in Europe at Galleries Lafayette Paris, and debuts a retail initiative by opening four U.S. stores, including two freestanding locations in San Francisco and Chicago.

2008

Joe’s introduces Joe’s KIDS.

2012

2006

Joes’ develops a Men’s line to meet the demands of male denim connoisseurs.

Joe’s launches Kinetic, Eco-Friendly Denim | 27 an innovative capsule collection that combines two stretch fibers creating jeans that offer the best of both worlds, exceptional comfort and great recovery

STYLES

THE SIOUXSIE ANKLE ICPASE5344 ASHLIE

THE ICON FLARE ICPASE5821 ASHLIE

#HELLO/THE ICON SKINNY ICPASE5143 ASHLIE

THE CIGARETTE ICKSYA5244 SHAYLA

THE SIOUXSIE ANKLE ICKSYA5344 SHAYLA

THE ICON FLARE ICKSYA5821 SHAYLA

Joe’s enters a long-term partnership with Global Brands Group Holding Limited, one of the world’s leading branded apparel, footwear, fashion accessories, and lifestyle product companies.

THE VIXEN ANKLE ICLCYA5943 CAYLA

#HELLO/THE ICON SKINNY ICKSYA5143 SHAYLA

THE ICON FLARE ICLCYA5821 CAYLA

#HELLO/THE ICON SKINNY ICLCYA5143 CAYLA

THE ICON SKINNY ICLRN15252 RONI

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PRODUCT INNOVATION ECO-FRIENDLY Designed with the environmentally conscious customer in mind, our Eco-Friendly denim collection reduces our carbon footprint and works toward making fashion more sustainable. Our EcoFriendly garments are made with 60% less water and 30% less energy consumption.

COLLECTOR’S EDITION

KINETIC Our Kinetic collection combines two stretch fibers to create a revolutionary fabric with exceptional comfort and great recovery. Truly innovative, this ensures the denim maintains shape while allowing freedom of movement. Perfect for today’s modern man on-the-run.

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Collector’s Edition embodies high-quality craftsmanship and authentic vintage artfulness, using the finest fabrics from premier mills around the globe. Meticulous handwork and elaborate techniques achieve uniquely distressed denim, creating oneof-a-kind pieces for your wardrobe


COOLOFF Innovative activewear technology incorporated into denim creates a lightweight jean that keeps your confidence high as the weather heats up. Features quick-dry, moisture wicking fabric that draws moisture out.

PLAY DIRTY, STAY SPOTLESS This stay-true hue repels spills. No matter what surprises your day brings, it resists liquids such as water, coffee, soda, and wine.

#HELLO Joe’s launches the #HELLO jean, designed with a dedicated pocket to hold a battery pack and keep your phone charged.

#HELLO

Designed with the moder in mind, #Hello offers a n side phone pocket and di battery to keep her charg on-the-go.

FLAWLESS Our flawless collection lifts and hides imperfections for your most flattering, gravity-defying silhouette ever. This collection’s body conscious fabric will hold you in and smooth you out while allowing effortless movement that will retain your most stunning silhouette from day to night.

*Patent Pending

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MEET THE JOE’S CONSUMER 12


CONSUMER ANALYTICS

TOP REGIONS (RANKED)

Median Age: 31

CA accounts for 12%

70% Female

TX accounts for 8%

30% Male

FL accounts for 7%

53% of consumers are aged 18–44

NY accounts for 6%

Source: Simmons Segmentation Study 2016

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2016 MARKETING CAMPAIGN

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BELLA HADID Bella Hadid reigns as one of fashion’s “It Girls” and is a defining Millennial figure with a global reach across fashion, entertainment, and lifestyle media platforms. FOLLOWERS

Instagram: 3 Million

Twitter: 300K

Facebook: 100K


M AT T H E W N O S Z K A Discovered on Instagram by Wilhelmina, Matthew Noszka is fast becoming a well-known name and icon for the Instagram generation FOLLOWERS

Instagram: 400K

Twitter: 15K


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C A M PA I G N L AUNCH EVENT In March 2016, Joe’s launched its Joe’s Jeans x Bella Hadid campaign. Joe’s raised awareness and maximized media coverage of the campaign through targeted media and influencer strategy, and by hosting a campaign launch event in LA. As a result, Joe’s garnered over 422,000,000 media impressions with exposure ranging from DAILYMAIL.CO.UK, ELLE.COM, HARPERSBAZA AR.COM, to PEOPLESTYLEWATCH.COM, USMAGAZINE.COM, WWD.COM and more


C A M PA I G N A C T I VAT I O N

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WHO’S WEARING

TAY L O R S W I F T • G W Y N E T H P A LT R O W GIGI HADID • SIENNA MILLER • JESSICA BIEL GWEN STEFANI • BELL A HADID • BR AD PIT T N I C K C A N N O N • L A N A D E L R AY • J A R E D L E TO K A R O L I N A K U R KOVA • J U S T I N T I M B E R L A K E BEN AFFLECK • CHARLIZE THERON • NICK JONAS J EN N I FER LO PE Z • EM M A RO B ERTS • A S H A NTI N I C O L E R I C H I E • C O U R T N E Y C OX- A R Q U E T T E KO U RT N E Y K A R DA S H I A N • K E N DA L L J E N N E R B L A K E L I V E LY • C A R R I E M U L L I G A N • F E R G I E CH RIS H EMSWORTH • H EI DI KLU M • M I L A KU N I S KIM K ARDASHIAN • ALESSANDR A AMBROSIO J A N U A R Y J O N E S • N A O M I W AT T S • W I L L S M I T H SELEN A GOM EZ • Z AC EFRON • ANGELINA JOLIE W H ITN E Y P O RT • K ELL A N LUT Z • W I N O N A R Y D E R KRISTEN STE WART • JEREMY RENNER D A N I C A PAT R I C K • B E N I C I O D E L TO R O TAY LO R L A U T N E R • C A M E R O N D I A Z AND MORE

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PRESS 26


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OUR STORES BOUTIQUE LOCATIONS South Coast Plaza 3333 Bear Street, Ste #147 Costa Mesa, California   92626 Phone: 714.979.0221

Santa Monica Place 395 Santa Monica Place, Ste #171W Santa Monica, California  90401 Phone: 310.458.3783

Fashion Valley 452 Fashion Valley, Space #527 San Diego, California  92108 Phone: 619.272.2114

Aventura Mall 19501 Biscayne Blvd., Space #1717 Aventura, Florida  33180 Phone: 305.682.0005

SoHo 77 Mercer Street New York, New York  10012 Phone: 212.925.5727

OUTLET LOCATIONS

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Desert Hills Premium Outlets 48650 Seminole Drive, Ste #108B Cabazon, California  92230 Phone: 951.849.7459

Fashion Outlets of Chicago 5220 Outlets Way, Space #2069 Rosemont, Illinois  60018 Phone: 847.232.6533

Philadelphia Premium Outlets 18 West Lightcap Rd, Ste #1113 Pottstown, Pennsylvania  19464 Phone: 610.970.3816

Camarillo Premium Outlets 850 E. Ventura Blvd., Ste #724 Camarillo, California  93010 Phone: 805.445.6690

Wrentham Village Premium Outlets 1 Premium Outlets Blvd., Ste #350 Wrentham, Massachusetts  02093 Phone: 508.384.2200

Houston Premium Outlets 29300 Hempstead Rd, Ste #1008 Cypress, Texas  77433 Phone: 281.213.3212

Carlsbad Premium Outlets 5630 Paseo Del Norte, Ste #D-144 Carlsbad, California  92008 Phone: 760.603.8520

Las Vegas Premium Outlets North 755 S. Grand Central Pkwy, Ste #1150 Las Vegas, Nevada   89106 Phone: 702.382.5510

Leesburg Corner Premium Outlets 241 Fort Evans Rd. NE, Ste #1135 Leesburg, Virginia  20176 Phone: 703.771.7150

San Francisco Premium Outlets 2958 Livermore Outlets Drive Livermore, California  94551 Phone: 925.961.9847

Woodbury Common Premium Outlets 644 Blue Bird Court Central Valley, New York  10917 Phone: 845.928.7661

Seattle Premium Outlets 10600 Quil Ceda Blvd., Ste #618 Tulalip, Washington  98271 Phone: 360.716.2315


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OUR DISTRIBUTION DOMESTIC WHOLESALE DISTRIBUTION SHOWROOMS

KEY SPECIALITY SHOPS

231 West 39 th Street, Suite 200 New York, New York  10018 212.391.5550 212.719.5550

Fred Segal

127 E 9 th Street #903 Los Angeles, California  90015 213.489.5998 213.489.5199

E. Street Denim M. Frederic Richard’s Satine American Rag

KEY DEPARTMENT STORE ACCOUNTS

South Moon Under

Neiman Marcus

Shopbop

Bloomingdale’s

Zappos

Nordstrom

Amazon

Saks Fifth Avenue

Pea in the Pod

Von Maur Macy’s Lord & Taylor Belk

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Revolve


INTERNATIONAL DISTRIBUTION KEY STORE ACCOUNTS TURKEY

SCANDINAVIA

JAPAN

Vakkorama

NK department — Sweden

Isetan

Harvey Nichols

Likkeglimt — Denmark

Mitsukoshi

Beymen

ITALY

RUSSIA

Excelsior — Milan

Tsum — Moscow

Morini — Montecatini Terme

Podium

Biesse — Rome

Madam Boutique — Moscow Bosco — Moscow General Express — St. Petersburg

SWITZERLAND

Barney’s Kitson Seibu Tomorrowland

BENELUX Baby Beluga — Antwerp Park W — Holland Obius

Globus

INTERNATIONAL DISTRIBUTORS JAPAN

TURKEY

Itochu Corporation 24F, 1-3, Umeda 3-chome, Kita-ku Osaka 530-0048 Japan

C79 Showroom Lutfu Bey Sok Caudarogu Apt. No. 15 Daire 4 Moda/Kadikoy 34710 Turkey

Morimoto Masafumi morimoto-m@itochu.co.jp +81-(0)6-7638-2334 www.itochu.co.jp

Caylan Onay caylanonay@c-79.com Sedat Senoglu sedatsenoglu@c-79.com +905 322254690

CANADA HOW International 6585 St-Urbain Montreal Quebec H2S 3G6 Canada Irene Codas irene@how-intl.ca howard@how-intl.ca 514.904.0055 x312

BENELUX Jos Bles Koningin Wilhelminaplein 13 1.04.03, 1062 HH Amsterdam, Postbus 69636 1060 DR Amsterdam

MIDDLE EAST Aïshti Aïshti Bldg, Jal-el-Dib, Lebanon Georges Arja georges.arja@aishti.com +961 4 722227 www.aishti.com

CHINA Moda Mia Units 1–10, 8/F Chevalier Commercial Centre 8 Wang Hoi Rd. Kowloon Bay, Kowloon, Hong Kong

Nathalie Jaspers Nathalie@josbles.nl +31 (0)20 617 0189 www.josbles.nl

Hugo Hui hugohui@modamiahk.com 852-2541-4601

SWITZERLAND

Muschel GMBH & CO. KG office Moscow, 1905 Goda Street, 7, building 1, block G 123995 Moscow

Deelux Trading AG Industriestrasse 42 CH-8152 Glattbrugg Silvio Bischof silvio.bischof@deelux.ch +41 43 810 9000 www.deelux.ch

RUSSIA

Jack Geula jgeula@aol.com +49 171 32 53 494 TERRITORIES

ITALY

Benelux: Netherlands and Belgium

Emmepi Italia SRL Via Emilia 2/D, I-37060 Lugagnano di Sona (VR)

Middle East: Lebanon, Dubai, Jordan, Kuwait, Saudi Arabia, Abu Dhabi, Qatar, Bahrain, Egypt, Syria

Claudio Parolini c.parolini@emmepi-italia.it +39 045 6090076

Russia: Russia, Ukraine, Kazakhstan, Belarus, Azerbaijan, Uzbekistan, Turkmenistan, Lithuania, Latvia, Estonia, Georgia, Armenia, Tajikstan, Kyrgyzstan, Moldova

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THE POWER OF GBG Joe’s Jeans is the latest addition to the Global Brands Group Holding Limited (GBG) brands por t folio. One of the world’s leading branded apparel, foot wear, fashion accessories, and lifest yle product companies, GBG takes brands to new levels. The combination of GBG’s ex tensive retail relationships, strong design skills and distribution capabilities as well as Joe’s popularit y sets the stage for the future. GBG has a broad por t folio of great brands such as Calvin Klein, Under Armour, Juicy Couture, Fr ye, Cole Haan, Spyder and many more, with a focus on expanding their categor y penetration and global reach. Global Brands Group Holding Limited: $3.4bn in revenue and 50+ of f ices globally.

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Profile for ancook

Joe's Jeans Brand Book  

Brand Book, Joe's Jeans

Joe's Jeans Brand Book  

Brand Book, Joe's Jeans

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