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branding book


BRAND DESCRIPTION Thunderbird is an American clothing and accessories brand based in Austin,Texas founded in the year 2000. by four innovators and experiencers who decided to come together after attending college. Thunderbird was inspired by the delicious 70’s. western roots bring inspiration from the organic and natural, while her musings linger from the romantic 1970s aesthetic. Based on minimal and conceptual art principles, Thunderbird is ethereal and sexy in its very simplicity. Bohemian in lifestyle and design, from the diluted colors, to the exotic prints, to the memorable silhouettes. This brand is for the college age female who likes exploring her own style and is motivated by the past. She is a free spirit who thrives for adventure she likes to go to the beach, the mountains for a grasp of fresh air. She is always in search for great vintage clothing at good prices to experiment fashion on her own by creating unique trends for herself and the world too see. Thunderbird will be introducing its diffusion line Cosmic, for the consumer that is stylish, but ready to go on adventures comfortably while looking effortless in the heat of summer.


BRAND CONCEPT


CUSTOMER PROFILE Name: Donna Woods Age: 21 Gender: Female ZODIAC: GEMINI Geography: SOUTHWEST EducatiOn: College Level Career: Student Salary: 6,000 YR Marital Status: Single Home: Apartment (1 Bedroom) Transportation: Scooter AND PUBLIC TRANSPORTATION Lifestyles: SpeNdS Time with friends, GOES TO THE BARS, Thunderbird is a brand for the college level female student with style, but truly inspired from the old to the new. The target customer's name is Donna Woods. She is a college student who loves to dress with inspiration from preceding decades, She also likes to add a twist to modernize herself and stand out in the crowd with a unique look. Donna stays in the south west and loves to embrace the heat into her wardrobe. Working on her record collection, daydreaming about rides on a 67' BMW R60/2 600, contemplating the metaphysical, playing with her long hair, wearing pretty lingerie, working too late, trying to eat healthy and always finding new places for adventures.. Donna's personal life is all about attending school full-time. She works and is always finding time to hangout with her friends who have a sense of americana taste to their wardrobe. She listens to indie rock music in her spare time aswell as being adventurous and a free spirit. She lives in the moment and enjoys life as if it was her last. Donna is a simple girl but is always trying to stand out from that ordinary girl. Her corky unique style is always complimented by others who admire her. The 70's inspire her looks driven with the passion of a young mind.Thunderbird brand caters to this target customer by being an exclusive vintage line mixing the old with the new and used or recycled. Bringing the delicious

THE PARK,THE BEACH,mUSIC SHOWS. Favorite Designer: mARA HOFFMAN, RODARTE, MISONI, CHLOE mAGAZINES: cOSMOPOLITON, FLAUNT, I-D, ELLE, ROLLING STONE. MOVIES: ANNIE HALL, HAIR, 500 DAYS OF SUMMER. fAVORITE STORES: tHRIFT STORES, LOCAL VINTAGE SHOPS, GOODWILL, URBAN OUTFITTERS, WILDFOX.NASTY GAL. BLOGS: kNIGHT KAT, BLEACH BLACK, mARA HOFFMAN, STYLE BUBBLE.


cUSTOMER LIFESTYLE


brand development


brand Elements

cosmic diffusion line

brand name

pantone 170c solid coated

today

brand font

White Pantone 170c solid coated brand symbol

brand color brand colors 198

177

1635

162

129

1205


in store branding tags

gift boxes

engraved feather

in store hangers totes

sticker brand

bags


(eclectic bohemian)


merchandising plan

eclectic original pieces

accessories, sunglasses vintage & new. shoes.

accessories

style prints and colors. vintage 70’s sun dresses, maxi dresses,

sweaters,blouses, shirts, skirts, shorts, pants, cardigans.

casual

blouses,tops,shirts,skirts,shorts,pants, trousers,leggings,rompers,dresses bohemian flavor relaxed clothing.

SWIMWEAR sexy fun in the sun.

inspired flare and denim 70’s feminime with a trendy edge.

bikini,tankini,one piece, monokinis.

shorts, jeans, jackets, shirts.

tees, tanks, tops, sweatshirts, sweats cardigans, socks, tights, intimates.

basics for everyday wear.


Merchandise Store Layout shoes

(vintage)

ics)

)

ssories

nim

(de

new

(cas

ual)

(swim) (acce

(bas

(cosmic)

(new merchandise) (sticker brand)


shop

seasonal images year/season promotional ads



Thunderbird Branding Book