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Rural Health Care Foundation NEWSLETTER

APRIL 2013

It’s the end of another exciting year at RHCF where we have gone from strength to strength. We opened new centres at Kusumgram and Russell Street. We have been lauded for our efforts by Mahindra and Mahindra and some of the world’s leading B-Schools such as NUS and IIM-Bangalore. In the coming year we plan to open several new centres and hope to take our organization on a national scale. We want to thank each one of you and hope that this year brings with it greater success.

Comparison between 2011-12 and 201213

More than 2,00,000 patients treated this year.

Tie-ups with pharma companies for sourcing medicines at a lower cost

No. of Patients

Salient Highlights of 2012-13

Mayap ur

Maltip ur

Namkh ana

Sangra mpur

Swarup Russell nagar Street

2011-12 67745








2012-13 65007









10000 9000


8000 7000

No. of Patients

∞ More than 25% YOY increase in patient footfalls at Namkhana and Kusumgram centres

Kusum gram

Number of Patients for March 2013

Salient Highlights of March 2013 ∞ More than 25000 patients treated in March

250000 200000 150000 100000 50000 0







3000 2000 1000


0 Kusumgram




ISSUE 2013/4, APRIL 2013

Russell Street


Rural Health Care Foundation NEWSLETTER

APRIL 2013

Review of the Year 2012-13!

10% increase in number of patient footfalls

Awarded the Karamveer Puraskar in November 2012

Awarded as the “Social Enterprise of the Year” in April 2012 Won the Mahindra and Mahindra Spark The Rise Award in November 2012

Enlistement with GiveIndia.Org

Invited to USA by IPIHD on behalf of WEF,McKinsey & Duke Medicine

Partnerships with Inland Transport, Luxury Hues , Medtronics and Americares India

ISSUE 2013/4, APRIL 2013


Rural Health Care Foundation NEWSLETTER

APRIL 2013

Unaudited Income vs. Expenditure Comparison Statements for 2012-13

Income vs. Expenditure Comparison for 2012-13 Income





8000000 6000000 4000000 2000000 0
























Note : Sangrampur and Maltipur have been non-operational since July 2012 and March 2013 respectively

BENREC Indian Classical Music Night in aid of RHCF On 30th and 31st March, BENREC organized a Hindustani Classical Music Night in aid of Rural Health Care Foundation at GD Birla Sabhaghar. There was a star studded line up which included some of the doyens of Hindustani Classical music in Bengal.Their talent and performances wowed the audience and left them breathless for more. It was a thoroughly enjoyable performance and also a wonderful platform for RHCF to raise awareness about their cause. The fundraiser was a huge success thanks to the efforts of our trustee Mr. Debashish Kundu who is also the secretary of BENREC club.

ISSUE 2013/4, APRIL 2013


Rural Health Care Foundation NEWSLETTER

APRIL 2013

Pill for Rural Health Care Ills by Mudar Patherya On 1st April 2013, an article on RHCF was published in The Telegraph, one of Calcutta’s leading daily newspapers. The article provides a glimpse of our unique healthcare delivery model. The link to the article is : Finding the cure for diverse non life-threatening ailments is a challenge in rural Bengal. When you need to show a competent doctor, you need to bus miles; when you need access to medicines, the nearest retail outlet is a long distance away; when you need a rurally affordable means of recovery, the prescription could set you back a few hundred rupees. There is hope. The one NGO that has successfully reversed this grim reality with one of the lowest costs of medical intermediation anywhere in the country is the Calcutta-based Rural Health Care Foundation. What makes the story of the brothers Nevatia (Anant and Arun) and wife (Arun’s) Falguni interesting is that from a hypothetical perspective, there are more reasons why they could have failed. For one, the brothers could have continued to focus on growing their urban construction business and appointing a caretaker for their philanthropic interests, making such a hash of things that the operation could have remained an expense account. Besides, Arun, who was diagnosed with Hodgkin’s Disease at age 10, suffered three relapses and has leukaemia since 2008. Rather than merely become more prosperous for private gain, the Nevatias resolved to become productive for public benefit. Prodded by the guilt of self-obsessed inaction, they responded un-entrepreneurially. They launched a 700sq ft centre in Mayapur with no terrain insight. They started a one-day clinic with eye, dental and general doctors without understanding whether the geography required it. They priced the not-for-profit service for Rs 5 per patient without checking whether anyone would pay. Within 12 weeks of having transformed a skeletal service into a mini-success story, the Nevatias encountered their first hurdle. The landlord — fed on stories of how these ‘construction fellows’ would muscle in and take the place over — asked them to vacate. A new landlord moved them out in a week. New places were either too expensive or too small. Just when Anant said ‘Bahut hua samaaj seva, let us take the machines and get back to Calcutta’ a seller materialised and within a fortnight the flickering operation had been salvaged. Anybody would have said well done boys, except the accountant. Every month, the Nevatias were down an incremental Rs 150,000. The bigger the queue, the higher the deficit. To plug the leak were three alternatives: restrict patients, strengthen funding or source better. And this is where the canny Nevatias bought into play their rich business understanding. If they would not be the best funded NGO, they could at least be the most economical. It now became common knowledge among villagers that alternative service providers who attracted patients with a low entry load more than recouped the deficit through pharmacy commissions generated from a higher prescription load. On the other hand, RHCF provided the patient with complete seven-day treatment coverage. Assured, more patients kept turning up from distant pockets. The Mayapur operation crossed its break-even point of 5,000 patients within 36 months of launch. What started as a tentative one-day clinic at Mayapur in 2008 has extended to a six-day clinic at four additional locations (Namkhana, Kusumgram, Swarupnagar and Maltipur). What started as a brother-and-brother engagement has extended to Arun’s wife (who gave up a teaching career at Birla High School to concentrate full time) and their school-cum-college friends joining hands to form Rural Health Care Foundation. What started as a miniscule one table outlet has emerged as a national model for reliable cost-effective medical intermediation endorsed by the IIMs (Bangalore and Calcutta) and recognised with the Mahindra Spark Award for Social Enterprise in 2012.And yes, Arun who was given only six months to live in 2008 consumes the generic imatinib myselate for Rs 3000 against a branded cost of 100,000. Getting a taste of his own medicine. In more senses than most people would care to think.

ISSUE 2013/4, APRIL 2013


Rural Health Care Foundation NEWSLETTER

APRIL 2013

RHCF Collaborates with India’s leading Business Schools! SPJIMR Interns 3 students from SP Jain Institute of Management and Research have joined as interns for 6 weeks as part of their Development of Corporate Citizenship (DOCC) initiative. Sanuj, Kushal and Aditya are currently pursuing their MBA degree and are looking after various functions within RHCF by residing in rural areas. They are currently reviewing different processes and suggesting improvements. They are also helping RHCF develop a roadmap to scale their model to 20 centres in the next 3 years.

Sanuj Daga

Aditya Bagri IIM Bangalore Case Study Professor Saurav Mukherjee from IIM-Bangalore visited RHCF on 7th March to research its unique healthcare delivery model. He visited the Namkhana centre and gained a firsthand experience of the fantastic work done by RHCF . His research will be published as a case study in the prestigious Harvard Business School course pack and will be used as a teaching instruction for B-School students all across the world.

Kushal Jalan

TAPMI Interview Panel ” It was one of the most interesting Sundays of my life. The depth of knowledge possessed by students made an impact on me and I expect a bright future of our country in the hands of these wonderful individuals.” On 10th March, Mr. Anant Nevatia was invited in his capacity as the president of RHCF to be part of TA Pai Management Institute’s (TAPMI) selection panel. Anant was part of the interview panel that selected students to be part of the MBA course. He grilled students on various subjects and came away impressed with their knowledge.

ISSUE 2013/4, APRIL 2013


Rural Health Care Foundation NEWSLETTER

APRIL 2013

Our New Trustee We are pleased to announce Mr. Bajranglal Bamalwa has joined the board of Rural Health Care Foundation board as a trustee. He is a founding partner at Nemichand Bamalwa & Sons, one of India’s leading jewellers. He currently manages and controls various activities within the organization. Mr. Bamalwa will bring his business acumen in helping to oversee operations within RHCF. We welcome him to our organization and are hopeful to achieve our vision with his guidance

Our Angel Donors for March ∞ Arun Kr. Sharma ∞ Tara Kumari Harakhchand Kanakaria Seva Nidhi ∞ Mahindra and Mahindra Limited ∞ TA Pai Management Institute ∞ Baroda Pharmaceuticals Limted ∞ Subhratna Investments ∞ Chitra Nevatia ∞ Nathmal Nevatia ∞ A. S. P. Private Limited ∞ Jayanti Saha Chaudhuri ∞ Pt. Buddhadeb Dasgupta ∞ Ravi Mathur

Dell Social Innovation Challenge Our entry for “Dell Social Innovation Challenge” was highly appreciated by the judges. They praised our passion and commitment towards the cause. They were highly impressed with the impact which we have made with our work. This award is very prestigious and appreciation from such quarters strengthens our desire to serve the community

HELP US TO HELP OTHERS Contact Us Rural Health Care Foundation 33 Alexandra Court 63 Chrowringhee Road Kolkata, West Bengal, India Phone: 03322902981 Mobile: 03330252981 ISSUE 2013/4, APRIL 2013